Brandwave

Body Fit Training vs Fitstop:Which is more popular?

In September 2026, Fitstop had more branded searches than Body Fit Training among boutique fitness studios in Australia. Fitstop had about 5,400 branded searches, while Body Fit Training had 880. Fitstop made up 11.8% of all boutique fitness studio searches we track, and Body Fit Training accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about boutique fitness studios, Body Fit Training appeared in two of the four answers and Fitstop in none.

Among boutique fitness studios in Australia in September 2026

Who do people search for more?

Fitstop, about 6 searches for every 1 for Body Fit Training

Fitstop 5.4K searchesBody Fit Training 880 searches

Who does AI mention more?

Body Fit Training, mentioned in 2 of 4 answers, Fitstop in 0

Body Fit Training in 2 of 4Fitstop in 0 of 4

Who does AI recommend more?

Body Fit Training, the only one of the two named

Body Fit Training first in 2Fitstop never named

Follow Body Fit Training vs Fitstop and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top boutique fitness studios in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Body Fit Training was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Fitstop did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KX Pilates1st
  2. Body Fit Training2nd
  3. F45 Training3rd
  4. Club Pilates4th
  5. STRONG Pilates5th
  6. Barry's6th
  7. Fitstop–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KX Pilates3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • F45 Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Body Fit Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • STRONG Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Club Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Barry's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fitstop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about boutique fitness studios

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Body Fit Training or Fitstop more popular in search?

This chart shows how often people search Google for Body Fit Training and Fitstop by name. Each line represents a brand's share of searches for all seven boutique fitness studios we track, month by month, from searches in Australia.

Body Fit Training and Fitstop among boutique fitness studios in Australia, by month

Share of searches by month for Fitstop, Body Fit Training. The figures are in the table below the chart.

View monthly share of searches table
MonthKX PilatesSTRONG PilatesClub PilatesF45 TrainingFitstopBarry'sBody Fit Training
Oct 202530%20.1%6%16.4%16.4%9%2.2%
Nov 202530.3%20.2%7.4%16.6%16.6%7.4%1.7%
Dec 202527.7%18.5%10.1%18.5%15.2%8.2%1.6%
Jan 202630.7%20.5%9.1%16.7%13.7%7.5%1.8%
Feb 202630.7%20.5%9.2%16.8%13.7%7.5%1.7%
Mar 202630.1%20.1%11%16.4%13.5%7.3%1.7%
Apr 202627.9%22.8%10.2%15.3%15.3%6.8%1.7%
May 202628.7%23.4%10.5%15.7%12.8%7%1.9%
Jun 202626.9%18%14.7%18%14.7%5.3%2.2%
Jul 202625.2%20.6%16.8%16.8%13.7%5%1.8%
Aug 202623%23%18.8%15.4%12.6%5.5%1.7%
Sep 202626.4%21.6%17.7%14.4%11.8%6.3%1.9%

How has the Body Fit Training and Fitstop comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia boutique fitness studios in September 2026?

2 changes
  1. In September 2026, Fitstop lost share of searches among boutique fitness studios in Australia, from 12.6% to 11.8%.

  2. Estimated monthly branded searches for Body Fit Training in Australia fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Body Fit Training’s and Fitstop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Body Fit Training

1 branded search term

  • body fit training

Fitstop

1 branded search term

  • fitstop

How the Brand Demand Index is measured

Other head-to-heads among boutique fitness studios

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.