Blendtec vs Sunbeam:Which is more popular?
In September 2026, Sunbeam had more branded searches than Blendtec among blender brands in Australia. Sunbeam had about 880 branded searches, while Blendtec had 480. Sunbeam made up 1.2% of all blender brand searches we track, and Blendtec accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about blender brands, Sunbeam appeared in one of the five answers and Blendtec in none.
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Top blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sunbeam was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Blendtec did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Vitamix1st
Ninja2nd
NutriBullet3rd
Breville3rd
Sunbeam5th
KitchenAid6th
BlendJet7th
Kmart–
Blendtec–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ninja3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NutriBullet3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sunbeam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BlendJet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kmart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about blender brands
5 answers
Asked ChatGPT
“What's the best blender in Australia?”
Asked ChatGPT
“Which blender is best for smoothies?”
Asked ChatGPT
“Which blender is best for crushing ice?”
Searched Google, AI Overview
“blender”
Searched Google, AI Overview
“best blender”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Blendtec or Sunbeam more popular in search?
This chart shows how often people search Google for Blendtec and Sunbeam by name. Each line represents a brand's share of searches for all nine blender brands we track, month by month, from searches in Australia.
Share of searches by month for Sunbeam, Blendtec. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | NutriBullet | Kmart | Vitamix | KitchenAid | Breville | Sunbeam | BlendJet | Blendtec |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 19.7% | 24.1% | 7.2% | 7.2% | 2.5% | 1.2% | 1.2% | 0.79% |
| Nov 2025 | 40.4% | 22.2% | 18.1% | 6.6% | 6.6% | 2.9% | 1% | 1.6% | 0.72% |
| Dec 2025 | 38.3% | 25.7% | 17.1% | 6.2% | 6.2% | 2.8% | 1.2% | 1.8% | 0.68% |
| Jan 2026 | 34.7% | 23.2% | 23.2% | 6.9% | 5.6% | 3.1% | 1.3% | 1.3% | 0.76% |
| Feb 2026 | 36.6% | 20% | 24.4% | 7.3% | 5.9% | 2.6% | 1.2% | 1.2% | 0.79% |
| Mar 2026 | 36.6% | 20% | 24.4% | 7.3% | 5.9% | 2.6% | 1.5% | 0.97% | 0.79% |
| Apr 2026 | 35.9% | 19.6% | 24% | 8.7% | 5.8% | 2.6% | 1.4% | 1.2% | 0.78% |
| May 2026 | 36.4% | 19.9% | 24.3% | 8.9% | 4.8% | 2.6% | 1.4% | 0.97% | 0.79% |
| Jun 2026 | 36.6% | 19.9% | 24.4% | 8.9% | 4.8% | 2.6% | 1.2% | 0.97% | 0.64% |
| Jul 2026 | 40.2% | 21.9% | 21.9% | 6.5% | 4.3% | 2.4% | 1.3% | 0.87% | 0.58% |
| Aug 2026 | 39% | 21.3% | 21.3% | 7.8% | 5.2% | 2.7% | 1.3% | 0.85% | 0.69% |
| Sep 2026 | 37.9% | 25.3% | 20.7% | 6.1% | 5% | 2.2% | 1.2% | 0.82% | 0.67% |
How has the Blendtec and Sunbeam comparison changed over the last 12 months?
3 findings
- Sunbeam was ahead of Blendtec in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blendtec’s share of searches among blender brands in Australia moved from 0.79% to 0.67%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 12 months ending September 2026, Sunbeam’s share of searches among blender brands in Australia held steady at 1.2%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for Australia blender brands in September 2026?
1 change

Estimated monthly branded searches for Blendtec in Australia fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blendtec’s and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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