Brandwave

Blendtec vs Sunbeam:Which is more popular?

In September 2026, Sunbeam had more branded searches than Blendtec among blender brands in Australia. Sunbeam had about 880 branded searches, while Blendtec had 480. Sunbeam made up 1.2% of all blender brand searches we track, and Blendtec accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about blender brands, Sunbeam appeared in one of the five answers and Blendtec in none.

Among blender brands in Australia in September 2026

Who do people search for more?

Sunbeam, about 83% more searches than Blendtec

Sunbeam 880 searchesBlendtec 480 searches

Who does AI mention more?

Sunbeam, mentioned in 1 of 5 answers, Blendtec in 0

Sunbeam in 1 of 5Blendtec in 0 of 5

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Top blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sunbeam was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Blendtec did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitamix1st
  2. Ninja2nd
  3. NutriBullet3rd
  4. Breville3rd
  5. Sunbeam5th
  6. KitchenAid6th
  7. BlendJet7th
  8. Kmart–
  9. Blendtec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NutriBullet3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunbeam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BlendJet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kmart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Blendtec or Sunbeam more popular in search?

This chart shows how often people search Google for Blendtec and Sunbeam by name. Each line represents a brand's share of searches for all nine blender brands we track, month by month, from searches in Australia.

Blendtec and Sunbeam among blender brands in Australia, by month

Share of searches by month for Sunbeam, Blendtec. The figures are in the table below the chart.

View monthly share of searches table
MonthNinjaNutriBulletKmartVitamixKitchenAidBrevilleSunbeamBlendJetBlendtec
Oct 202536.1%19.7%24.1%7.2%7.2%2.5%1.2%1.2%0.79%
Nov 202540.4%22.2%18.1%6.6%6.6%2.9%1%1.6%0.72%
Dec 202538.3%25.7%17.1%6.2%6.2%2.8%1.2%1.8%0.68%
Jan 202634.7%23.2%23.2%6.9%5.6%3.1%1.3%1.3%0.76%
Feb 202636.6%20%24.4%7.3%5.9%2.6%1.2%1.2%0.79%
Mar 202636.6%20%24.4%7.3%5.9%2.6%1.5%0.97%0.79%
Apr 202635.9%19.6%24%8.7%5.8%2.6%1.4%1.2%0.78%
May 202636.4%19.9%24.3%8.9%4.8%2.6%1.4%0.97%0.79%
Jun 202636.6%19.9%24.4%8.9%4.8%2.6%1.2%0.97%0.64%
Jul 202640.2%21.9%21.9%6.5%4.3%2.4%1.3%0.87%0.58%
Aug 202639%21.3%21.3%7.8%5.2%2.7%1.3%0.85%0.69%
Sep 202637.9%25.3%20.7%6.1%5%2.2%1.2%0.82%0.67%

How has the Blendtec and Sunbeam comparison changed over the last 12 months?

3 findings
  • Sunbeam was ahead of Blendtec in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blendtec’s share of searches among blender brands in Australia moved from 0.79% to 0.67%, and its estimated monthly branded searches moved from 590 to 480.
  • Across the 12 months ending September 2026, Sunbeam’s share of searches among blender brands in Australia held steady at 1.2%, and its estimated monthly branded searches held steady at 880.

How did search popularity change for Australia blender brands in September 2026?

1 change
  1. Estimated monthly branded searches for Blendtec in Australia fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blendtec’s and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blendtec

1 branded search term

  • blendtec blender

Sunbeam

1 branded search term

  • sunbeam blender

How the Brand Demand Index is measured

Other head-to-heads among blender brands

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