Brandwave

BlendJet vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than BlendJet among blender brands in Australia. KitchenAid had about 3,600 branded searches, while BlendJet had 590. KitchenAid made up 5% of all blender brand searches we track, and BlendJet accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about blender brands, BlendJet and KitchenAid each appeared in one of the five answers. BlendJet and KitchenAid were each mentioned first in one of the two answers that named either.

Among blender brands in Australia in September 2026

Who do people search for more?

KitchenAid, about 6 searches for every 1 for BlendJet

KitchenAid 3.6K searchesBlendJet 590 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

BlendJet in 1 of 5KitchenAid in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

BlendJet first in 1KitchenAid first in 1

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Top blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BlendJet and KitchenAid were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. BlendJet and KitchenAid were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitamix1st
  2. Ninja2nd
  3. NutriBullet3rd
  4. Breville3rd
  5. Sunbeam5th
  6. KitchenAid6th
  7. BlendJet7th
  8. Kmart–
  9. Blendtec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NutriBullet3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunbeam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BlendJet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kmart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is BlendJet or KitchenAid more popular in search?

This chart shows how often people search Google for BlendJet and KitchenAid by name. Each line represents a brand's share of searches for all nine blender brands we track, month by month, from searches in Australia.

BlendJet and KitchenAid among blender brands in Australia, by month

Share of searches by month for KitchenAid, BlendJet. The figures are in the table below the chart.

View monthly share of searches table
MonthNinjaNutriBulletKmartVitamixKitchenAidBrevilleSunbeamBlendJetBlendtec
Oct 202536.1%19.7%24.1%7.2%7.2%2.5%1.2%1.2%0.79%
Nov 202540.4%22.2%18.1%6.6%6.6%2.9%1%1.6%0.72%
Dec 202538.3%25.7%17.1%6.2%6.2%2.8%1.2%1.8%0.68%
Jan 202634.7%23.2%23.2%6.9%5.6%3.1%1.3%1.3%0.76%
Feb 202636.6%20%24.4%7.3%5.9%2.6%1.2%1.2%0.79%
Mar 202636.6%20%24.4%7.3%5.9%2.6%1.5%0.97%0.79%
Apr 202635.9%19.6%24%8.7%5.8%2.6%1.4%1.2%0.78%
May 202636.4%19.9%24.3%8.9%4.8%2.6%1.4%0.97%0.79%
Jun 202636.6%19.9%24.4%8.9%4.8%2.6%1.2%0.97%0.64%
Jul 202640.2%21.9%21.9%6.5%4.3%2.4%1.3%0.87%0.58%
Aug 202639%21.3%21.3%7.8%5.2%2.7%1.3%0.85%0.69%
Sep 202637.9%25.3%20.7%6.1%5%2.2%1.2%0.82%0.67%

How has the BlendJet and KitchenAid comparison changed over the last 12 months?

3 findings
  • KitchenAid was ahead of BlendJet in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BlendJet’s share of searches among blender brands in Australia moved from 1.2% to 0.82%, and its estimated monthly branded searches moved from 880 to 590.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among blender brands in Australia moved from 7.2% to 5%, and its estimated monthly branded searches moved from 5.4K to 3.6K.

How did search popularity change for Australia blender brands in September 2026?

2 changes
  1. Estimated monthly branded searches for KitchenAid in Australia fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

  2. Estimated monthly branded searches for BlendJet in Australia fell 33% over 12 measured months, from 880 to 590 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BlendJet’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BlendJet

1 branded search term

  • blendjet

KitchenAid

1 branded search term

  • kitchenaid blender

How the Brand Demand Index is measured

Other head-to-heads among blender brands

Creator with pink hair and a pink jacket

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