Bioderma vs Cetaphil:Which is more popular?
In September 2026, Cetaphil had more branded searches than Bioderma among dermatologist skincare brands in Australia. Cetaphil had about 18,100 branded searches, while Bioderma had 8,100. Cetaphil made up 8.1% of all dermatologist skincare brand searches we track, and Bioderma accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about dermatologist skincare brands, Cetaphil appeared in three of the five answers and Bioderma in one. Cetaphil was mentioned before Bioderma in every answer that named either.
Who do people search for more?
Cetaphil, about 2 searches for every 1 for Bioderma
Who does AI mention more?
Cetaphil, mentioned in 3 of 5 answers, Bioderma in 1
Who does AI recommend more?
Cetaphil, named ahead of Bioderma in 3 of 3 answers
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Top dermatologist skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bioderma was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cetaphil was listed before Bioderma in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CeraVe1st
La Roche-Posay2nd- Cetaphil3rd
- Avène4th
QV Skincare5th
Aveeno6th
Dermal Therapy6th
Eucerin6th
Bioderma9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cetaphil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aveeno2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- QV Skincare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bioderma1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dermal Therapy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eucerin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dermatologist skincare brands
5 answers
Asked ChatGPT
“Which skincare brand should I use for sensitive skin in Australia?”
Asked ChatGPT
“What are the best dermatologist-recommended skincare brands?”
Asked ChatGPT
“What's the best moisturiser for dry skin?”
Searched Google, AI Overview
“moisturiser”
Searched Google, AI Overview
“sensitive skin moisturiser”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Bioderma or Cetaphil more popular in search?
This chart shows how often people search Google for Bioderma and Cetaphil by name. Each line represents a brand's share of searches for all nine dermatologist skincare brands we track, month by month, from searches in Australia.
Share of searches by month for Cetaphil, Bioderma. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | CeraVe | Cetaphil | QV Skincare | Avène | Bioderma | Aveeno | Dermal Therapy | Eucerin |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 17.7% | 9.7% | 6.5% | 4.3% | 3.5% | 3.5% | 3.5% | 2.9% |
| Nov 2025 | 51.6% | 19% | 8.5% | 5.7% | 3.8% | 3.1% | 3.1% | 3.1% | 2.1% |
| Dec 2025 | 55.1% | 16.6% | 7.4% | 6.1% | 3.3% | 3.3% | 2.7% | 3.3% | 2.2% |
| Jan 2026 | 51.6% | 19% | 8.5% | 5.7% | 3.1% | 3.8% | 3.1% | 3.1% | 2.1% |
| Feb 2026 | 52.5% | 19.2% | 8.6% | 5.7% | 3.1% | 3.1% | 2.6% | 3.1% | 2.1% |
| Mar 2026 | 51.6% | 18.9% | 8.4% | 5.6% | 3.1% | 3.8% | 3.1% | 3.1% | 2.5% |
| Apr 2026 | 50.2% | 18.4% | 8.2% | 6.7% | 3.7% | 3.7% | 3% | 3.7% | 2.4% |
| May 2026 | 48% | 21.5% | 7.8% | 6.4% | 3.5% | 3.5% | 3.5% | 3.5% | 2.3% |
| Jun 2026 | 52.8% | 19.5% | 7.1% | 5.8% | 3.2% | 3.2% | 3.2% | 3.2% | 2.1% |
| Jul 2026 | 51.4% | 15.5% | 8.5% | 8.5% | 3.8% | 3.8% | 3.1% | 3.1% | 2.5% |
| Aug 2026 | 49.3% | 18.2% | 8.1% | 8.1% | 3.6% | 3.6% | 3% | 3.6% | 2.4% |
| Sep 2026 | 49.4% | 18.2% | 8.1% | 8.1% | 3.6% | 3.6% | 3% | 3% | 3% |
How has the Bioderma and Cetaphil comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of Bioderma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bioderma’s share of searches among dermatologist skincare brands in Australia moved from 3.5% to 3.6%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among dermatologist skincare brands in Australia moved from 9.7% to 8.1%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for Australia dermatologist skincare brands in September 2026?
1 change
Estimated monthly branded searches for Bioderma in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bioderma’s and Cetaphil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dermatologist skincare brands
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