Brandwave

Barry's vs Body Fit Training:Which is more popular?

In September 2026, Barry's had more branded searches than Body Fit Training among boutique fitness studios in Australia. Barry's had about 2,900 branded searches, while Body Fit Training had 880. Barry's made up 6.3% of all boutique fitness studio searches we track, and Body Fit Training accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about boutique fitness studios, Body Fit Training appeared in two of the four answers and Barry's in one. Body Fit Training was mentioned before Barry's in every answer that named either.

Among boutique fitness studios in Australia in September 2026

Who do people search for more?

Barry's, about 3 searches for every 1 for Body Fit Training

Barry's 2.9K searchesBody Fit Training 880 searches

Who does AI mention more?

Body Fit Training, mentioned in 2 of 4 answers, Barry's in 1

Body Fit Training in 2 of 4Barry's in 1 of 4

Who does AI recommend more?

Body Fit Training, named ahead of Barry's in 2 of 2 answers

Body Fit Training first in 2Barry's never first

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Top boutique fitness studios in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Body Fit Training was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Barry's was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Body Fit Training was listed before Barry's in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KX Pilates1st
  2. Body Fit Training2nd
  3. F45 Training3rd
  4. Club Pilates4th
  5. STRONG Pilates5th
  6. Barry's6th
  7. Fitstop–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KX Pilates3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • F45 Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Body Fit Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • STRONG Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Club Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Barry's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fitstop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about boutique fitness studios

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Barry's or Body Fit Training more popular in search?

This chart shows how often people search Google for Barry's and Body Fit Training by name. Each line represents a brand's share of searches for all seven boutique fitness studios we track, month by month, from searches in Australia.

Barry's and Body Fit Training among boutique fitness studios in Australia, by month

Share of searches by month for Barry's, Body Fit Training. The figures are in the table below the chart.

View monthly share of searches table
MonthKX PilatesSTRONG PilatesClub PilatesF45 TrainingFitstopBarry'sBody Fit Training
Oct 202530%20.1%6%16.4%16.4%9%2.2%
Nov 202530.3%20.2%7.4%16.6%16.6%7.4%1.7%
Dec 202527.7%18.5%10.1%18.5%15.2%8.2%1.6%
Jan 202630.7%20.5%9.1%16.7%13.7%7.5%1.8%
Feb 202630.7%20.5%9.2%16.8%13.7%7.5%1.7%
Mar 202630.1%20.1%11%16.4%13.5%7.3%1.7%
Apr 202627.9%22.8%10.2%15.3%15.3%6.8%1.7%
May 202628.7%23.4%10.5%15.7%12.8%7%1.9%
Jun 202626.9%18%14.7%18%14.7%5.3%2.2%
Jul 202625.2%20.6%16.8%16.8%13.7%5%1.8%
Aug 202623%23%18.8%15.4%12.6%5.5%1.7%
Sep 202626.4%21.6%17.7%14.4%11.8%6.3%1.9%

How has the Barry's and Body Fit Training comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia boutique fitness studios in September 2026?

2 changes
  1. In September 2026, Barry's gained share of searches among boutique fitness studios in Australia, from 5.5% to 6.3%.

  2. Estimated monthly branded searches for Body Fit Training in Australia fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Barry's’ and Body Fit Training’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barry's

1 branded search term

  • barrys bootcamp

Body Fit Training

1 branded search term

  • body fit training

How the Brand Demand Index is measured

Other head-to-heads among boutique fitness studios

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