Avanti vs SCOTT:Which is more popular?
In September 2026, SCOTT had more branded searches than Avanti among bicycle brands in Australia. SCOTT had about 3,600 branded searches, while Avanti had 1,900. SCOTT made up 3.6% of all bicycle brand searches we track, and Avanti accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about bicycle brands, neither Avanti nor SCOTT appeared in any of the five answers.
Who do people search for more?
SCOTT, about 89% more searches than Avanti
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top bicycle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Avanti nor SCOTT showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Giant1st
Trek2nd
Specialized3rd
Polygon4th
Merida5th
Reid Cycles6th
Santa Cruz Bicycles7th
Norco–- +2 more
- SCOTT–
Avanti–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Merida2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Polygon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Santa Cruz Bicycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Reid Cycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Norco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SCOTT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Avanti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bicycle brands
5 answers
Asked ChatGPT
“What's the best bike brand in Australia?”
Asked ChatGPT
“Which mountain bike brand should I buy?”
Asked ChatGPT
“What are the best value bikes for commuting?”
Searched Google, AI Overview
“bikes”
Searched Google, AI Overview
“mountain bikes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Avanti or SCOTT more popular in search?
This chart shows how often people search Google for Avanti and SCOTT by name. Each line represents a brand's share of searches for all 12 bicycle brands we track, month by month, from searches in Australia.
Share of searches by month for SCOTT, Avanti. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giant | Trek | Merida | Specialized | Polygon | Norco | Santa Cruz Bicycles | Reid Cycles | Cannondale | Cube | SCOTT | Avanti |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 20.9% | 9.3% | 11.4% | 7.6% | 4.1% | 5.1% | 4.1% | 4.1% | 2.7% | 3.4% | 1.8% |
| Nov 2025 | 22.5% | 22.5% | 10% | 12.3% | 8.2% | 4.5% | 4.5% | 4.5% | 3.7% | 2.4% | 3% | 2% |
| Dec 2025 | 25% | 25% | 9.1% | 11.2% | 6.1% | 4.1% | 4.1% | 5% | 3.3% | 2.2% | 2.7% | 2.2% |
| Jan 2026 | 25.2% | 20.7% | 9.2% | 11.3% | 6.1% | 5% | 5% | 5% | 4.1% | 2.7% | 3.4% | 2.2% |
| Feb 2026 | 23.2% | 23.2% | 10.3% | 10.3% | 6.9% | 4.6% | 5.6% | 3.8% | 4.6% | 2.5% | 3% | 2% |
| Mar 2026 | 23.4% | 23.4% | 10.4% | 10.4% | 7% | 4.7% | 4.7% | 3.8% | 4.7% | 2.5% | 3.1% | 2.1% |
| Apr 2026 | 22.3% | 22.3% | 10% | 12.2% | 6.7% | 4.4% | 5.4% | 3.6% | 4.4% | 3% | 3.6% | 2% |
| May 2026 | 21.3% | 21.3% | 9.5% | 11.6% | 7.8% | 5.2% | 6.3% | 3.5% | 4.2% | 3.5% | 3.5% | 2.3% |
| Jun 2026 | 20% | 24.6% | 9% | 9% | 9% | 6% | 6% | 3.2% | 4.9% | 3.2% | 3.2% | 2.1% |
| Jul 2026 | 23.4% | 23.4% | 10.4% | 8.5% | 7% | 4.6% | 5.7% | 3.8% | 4.6% | 3.8% | 3.1% | 1.7% |
| Aug 2026 | 21.8% | 21.8% | 9.7% | 9.7% | 8% | 5.3% | 5.3% | 4.3% | 4.3% | 4.3% | 3.5% | 1.9% |
| Sep 2026 | 22.5% | 22.5% | 10% | 10% | 6.7% | 5.5% | 5.5% | 4.5% | 3.6% | 3.6% | 3.6% | 1.9% |
How has the Avanti and SCOTT comparison changed over the last 12 months?
3 findings
- SCOTT was ahead of Avanti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avanti’s share of searches among bicycle brands in Australia moved from 1.8% to 1.9%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, SCOTT’s share of searches among bicycle brands in Australia moved from 3.4% to 3.6%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for Australia bicycle brands in September 2026?
0 changes
Neither Avanti nor SCOTT moved beyond provider rounding among bicycle brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Avanti’s and SCOTT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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