Brandwave

Avanti vs Giant:Which is more popular?

In September 2026, Giant had more branded searches than Avanti among bicycle brands in Australia. Giant had about 22,200 branded searches, while Avanti had 1,900. Giant made up 22.5% of all bicycle brand searches we track, and Avanti accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about bicycle brands, Giant appeared in four of the five answers and Avanti in none.

Among bicycle brands in Australia in September 2026

Who do people search for more?

Giant, about 12 searches for every 1 for Avanti

Giant 22.2K searchesAvanti 1.9K searches

Who does AI mention more?

Giant, mentioned in 4 of 5 answers, Avanti in 0

Giant in 4 of 5Avanti in 0 of 5

Who does AI recommend more?

Giant, the only one of the two named

Giant first in 3Avanti never named

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Top bicycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Giant was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Avanti did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giant1st
  2. Trek2nd
  3. Specialized3rd
  4. Polygon4th
  5. Merida5th
  6. Reid Cycles6th
  7. Santa Cruz Bicycles7th
  8. Norco–
  9. Cannondale–
  10. +2 more
  11. Avanti–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Merida2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polygon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Santa Cruz Bicycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reid Cycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Norco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cannondale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about bicycle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Avanti or Giant more popular in search?

This chart shows how often people search Google for Avanti and Giant by name. Each line represents a brand's share of searches for all 12 bicycle brands we track, month by month, from searches in Australia.

Avanti and Giant among bicycle brands in Australia, by month

Share of searches by month for Giant, Avanti. The figures are in the table below the chart.

View monthly share of searches table
MonthGiantTrekMeridaSpecializedPolygonNorcoSanta Cruz BicyclesReid CyclesCannondaleCubeSCOTTAvanti
Oct 202525.5%20.9%9.3%11.4%7.6%4.1%5.1%4.1%4.1%2.7%3.4%1.8%
Nov 202522.5%22.5%10%12.3%8.2%4.5%4.5%4.5%3.7%2.4%3%2%
Dec 202525%25%9.1%11.2%6.1%4.1%4.1%5%3.3%2.2%2.7%2.2%
Jan 202625.2%20.7%9.2%11.3%6.1%5%5%5%4.1%2.7%3.4%2.2%
Feb 202623.2%23.2%10.3%10.3%6.9%4.6%5.6%3.8%4.6%2.5%3%2%
Mar 202623.4%23.4%10.4%10.4%7%4.7%4.7%3.8%4.7%2.5%3.1%2.1%
Apr 202622.3%22.3%10%12.2%6.7%4.4%5.4%3.6%4.4%3%3.6%2%
May 202621.3%21.3%9.5%11.6%7.8%5.2%6.3%3.5%4.2%3.5%3.5%2.3%
Jun 202620%24.6%9%9%9%6%6%3.2%4.9%3.2%3.2%2.1%
Jul 202623.4%23.4%10.4%8.5%7%4.6%5.7%3.8%4.6%3.8%3.1%1.7%
Aug 202621.8%21.8%9.7%9.7%8%5.3%5.3%4.3%4.3%4.3%3.5%1.9%
Sep 202622.5%22.5%10%10%6.7%5.5%5.5%4.5%3.6%3.6%3.6%1.9%

How has the Avanti and Giant comparison changed over the last 12 months?

3 findings
  • Giant was ahead of Avanti in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Avanti’s share of searches among bicycle brands in Australia moved from 1.8% to 1.9%, and its estimated monthly branded searches held steady at 1.9K.
  • Across the 12 months ending September 2026, Giant’s share of searches among bicycle brands in Australia moved from 25.5% to 22.5%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for Australia bicycle brands in September 2026?

1 change
  1. In September 2026, Giant gained share of searches among bicycle brands in Australia, from 21.8% to 22.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Avanti’s and Giant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Avanti

1 branded search term

  • avanti bikes

Giant

1 branded search term

  • giant bikes

How the Brand Demand Index is measured

Other head-to-heads among bicycle brands

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