Brandwave

Arc'teryx vs The North Face:Which is more popular?

In September 2026, Arc'teryx had more branded searches than The North Face among outdoor jacket brands in Australia. Arc'teryx had about 9,900 branded searches, while The North Face had 2,900. Arc'teryx made up 19.4% of all outdoor jacket brand searches we track, and The North Face accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about outdoor jacket brands, The North Face appeared in two of the five answers and Arc'teryx in one. The North Face was mentioned before Arc'teryx in two out of three answers that named either.

Among outdoor jacket brands in Australia in September 2026

Who do people search for more?

Arc'teryx, about 3 searches for every 1 for The North Face

Arc'teryx 9.9K searchesThe North Face 2.9K searches

Who does AI mention more?

The North Face, mentioned in 2 of 5 answers, Arc'teryx in 1

The North Face in 2 of 5Arc'teryx in 1 of 5

Who does AI recommend more?

The North Face, named ahead of Arc'teryx in 2 of 3 answers

The North Face first in 2Arc'teryx first in 1

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Top outdoor jacket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The North Face was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Arc'teryx was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. The North Face was listed before Arc'teryx in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Patagonia1st
  2. Macpac2nd
  3. Kathmandu3rd
  4. The North Face4th
  5. Rab5th
  6. Mont6th
  7. Arc'teryx7th
  8. Columbia7th
  9. Mountain Designs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kathmandu3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The North Face2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arc'teryx1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Columbia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mont1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mountain Designs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about outdoor jacket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Arc'teryx or The North Face more popular in search?

This chart shows how often people search Google for Arc'teryx and The North Face by name. Each line represents a brand's share of searches for all nine outdoor jacket brands we track, month by month, from searches in Australia.

Arc'teryx and The North Face among outdoor jacket brands in Australia, by month

Share of searches by month for Arc'teryx, The North Face. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduArc'teryxMacpacColumbiaPatagoniaThe North FaceRabMountain DesignsMont
Oct 202553.2%13.2%16.2%5.9%4.7%4.7%0.78%0.78%0.64%
Nov 202554.4%14%14%6.2%4.1%5%0.83%0.67%0.67%
Dec 202554.2%14.3%14.3%5.2%5.2%5.2%0.84%0.45%0.45%
Jan 202652.4%20.2%11%4.7%4.7%4.7%1.2%0.52%0.52%
Feb 202649.6%19.6%10.7%5.6%5.6%5.6%2.1%0.5%0.62%
Mar 202655.5%14.3%11.6%5.1%6.3%5.1%1%0.56%0.46%
Apr 202657%9.8%14.6%5.3%5.3%5.3%1.2%0.58%0.87%
May 202656.1%11%13.5%6%4.9%6%1.2%0.66%0.66%
Jun 202651.8%10.6%12.9%4.7%4.7%12.9%1.1%0.71%0.51%
Jul 202650.4%10.3%10.3%4.6%3.7%18.8%0.9%0.69%0.41%
Aug 202645.8%14%14%6.2%6.2%11.4%1.2%0.83%0.45%
Sep 202650.5%19.4%10.6%5.7%5.7%5.7%1.4%0.76%0.41%

How has the Arc'teryx and The North Face comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia outdoor jacket brands in September 2026?

2 changes

  1. In September 2026, Arc'teryx gained share of searches among outdoor jacket brands in Australia, from 14% to 19.4%.

  2. In September 2026, The North Face lost share of searches among outdoor jacket brands in Australia, from 11.4% to 5.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Arc'teryx’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arc'teryx

1 branded search term

  • arcteryx jacket

The North Face

1 branded search term

  • the north face jacket

How the Brand Demand Index is measured

Other head-to-heads among outdoor jacket brands

Creator with pink hair and a pink jacket

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