Brandwave

Amart Furniture vs Harvey Norman:Which is more popular?

In September 2026, Harvey Norman had more branded searches than Amart Furniture among outdoor furniture retailers in Australia. Harvey Norman had about 12,100 branded searches, while Amart Furniture had 9,900. Harvey Norman made up 11.4% of all outdoor furniture retailer searches we track, and Amart Furniture accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about outdoor furniture retailers, Amart Furniture appeared in two of the five answers and Harvey Norman in none.

Among outdoor furniture retailers in Australia in September 2026

Who do people search for more?

Harvey Norman, about 22% more searches than Amart Furniture

Harvey Norman 12.1K searchesAmart Furniture 9.9K searches

Who does AI mention more?

Amart Furniture, mentioned in 2 of 5 answers, Harvey Norman in 0

Amart Furniture in 2 of 5Harvey Norman in 0 of 5

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Top outdoor furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amart Furniture was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Harvey Norman did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Temple & Webster1st
  2. Bunnings2nd
  3. Amart Furniture2nd
  4. Fantastic Furniture2nd
  5. Freedom5th
  6. Early Settler5th
  7. Kmart7th
  8. Harvey Norman–
  9. Eco Outdoor–
  10. Big W–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bunnings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amart Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Temple & Webster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kmart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freedom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Early Settler1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harvey Norman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eco Outdoor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Big W0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about outdoor furniture retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.

Is Amart Furniture or Harvey Norman more popular in search?

This chart shows how often people search Google for Amart Furniture and Harvey Norman by name. Each line represents a brand's share of searches for all 13 outdoor furniture retailers we track, month by month, from searches in Australia.

Amart Furniture and Harvey Norman among outdoor furniture retailers in Australia, by month

Share of searches by month for Harvey Norman, Amart Furniture. The figures are in the table below the chart.

View monthly share of searches table
MonthBunningsHarvey NormanAmart FurnitureKmartEco OutdoorFreedomEarly SettlerBig WCosh LivingFantastic FurnitureDomayneTemple & WebsterBarbeques Galore
Oct 202532.2%11.8%9.6%9.6%7.9%9.6%2.9%4.3%3.5%2.9%1.9%2.3%1.5%
Nov 202532.2%11.8%11.8%6.4%7.9%7.9%4.3%4.3%3.5%2.9%2.3%2.9%1.9%
Dec 202541.6%10.2%10.2%6.8%5.5%6.8%3.7%3.7%2.4%3%2%2%2%
Jan 202631.8%11.6%9.5%7.8%9.5%7.8%5.2%3.4%4.2%2.8%2.2%2.2%1.9%
Feb 202633.6%12.3%8.2%6.7%12.3%5.5%3.6%3.6%5.5%2.4%2.4%2%2%
Mar 202633.1%12.1%8.1%6.6%14.8%5.4%3.6%2.8%5.4%2.4%2.4%1.9%1.5%
Apr 202635.5%10.5%8.6%7%12.9%7%3%3%4.6%2.6%1.6%2.1%1.4%
May 202629.7%10.8%8.8%7.2%16.2%5.8%3.2%3.2%7.2%2.6%1.8%2%1.4%
Jun 202628%12.5%8.3%8.3%15.3%6.8%3%3%6.8%2.5%1.7%1.9%1.9%
Jul 202632.7%11.9%7.9%9.8%14.6%5.2%2.9%2.9%5.2%2.3%1.6%1.8%1.1%
Aug 202636.4%10.9%8.9%8.9%10.9%5.9%3.9%3.2%3.9%2.6%1.7%2.1%0.79%
Sep 202638.3%11.4%9.4%9.4%7.7%6.2%4.2%3.4%2.7%2.7%1.8%1.8%0.95%

Harvey Norman and Amart Furniture sell other things too, so only their searches that name this product count here, like “harvey norman outdoor furniture”.

How has the Amart Furniture and Harvey Norman comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia outdoor furniture retailers in September 2026?

2 changes

  1. In September 2026, Harvey Norman overtook Eco Outdoor to rank 2nd among outdoor furniture retailers in Australia, with 11.4% of the searches.

  2. In September 2026, Amart Furniture overtook Eco Outdoor to rank 3rd among outdoor furniture retailers in Australia, with 9.4% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amart Furniture’s and Harvey Norman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amart Furniture

1 branded search term

  • amart outdoor furniture

Harvey Norman

1 branded search term

  • harvey norman outdoor furniture

How the Brand Demand Index is measured

Other head-to-heads among outdoor furniture retailers

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