Brandwave

Amart Furniture vs Castlery:Which is more popular?

In September 2026, Amart Furniture had more branded searches than Castlery among furniture retailers in Australia. Amart Furniture had about 275,000 branded searches, while Castlery had 27,100. Amart Furniture made up 10.5% of all furniture retailer searches we track, and Castlery accounted for 1%. When we asked ChatGPT and Google AI Overviews about furniture retailers, Amart Furniture appeared in four of the five answers and Castlery in two. Amart Furniture and Castlery were each mentioned first in two of the four answers that named either.

Among furniture retailers in Australia in September 2026

Who do people search for more?

Amart Furniture, about 10 searches for every 1 for Castlery

Amart Furniture 275K searchesCastlery 27.1K searches

Who does AI mention more?

Amart Furniture, mentioned in 4 of 5 answers, Castlery in 2

Amart Furniture in 4 of 5Castlery in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Amart Furniture first in 2Castlery first in 2

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Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amart Furniture was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Castlery was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Amart Furniture and Castlery were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Temple & Webster1st
  2. IKEA2nd
  3. King Living3rd
  4. Amart Furniture4th
  5. Castlery5th
  6. Mocka6th
  7. Koala7th
  8. Fantastic Furniture8th
  9. Nick Scali9th
  10. Brosa–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amart Furniture4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IKEA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Temple & Webster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • King Living2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mocka2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Castlery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Koala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nick Scali1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about furniture retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Amart Furniture or Castlery more popular in search?

This chart shows how often people search Google for Amart Furniture and Castlery by name. Each line represents a brand's share of searches for all ten furniture retailers we track, month by month, from searches in Australia.

Amart Furniture and Castlery among furniture retailers in Australia, by month

Share of searches by month for Amart Furniture, Castlery. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEAFantastic FurnitureTemple & WebsterAmart FurnitureNick ScaliKing LivingMockaCastleryKoalaBrosa
Oct 202546.9%21%14.1%10.5%3.4%1.3%1.3%0.85%0.63%0.09%
Nov 202547.1%17.3%17.3%10.6%3.5%1.3%1%1%0.72%0.09%
Dec 202551.9%19.1%12.8%10.4%2.6%0.94%0.94%0.77%0.53%0.07%
Jan 202656.1%16.9%11.3%9.2%3.4%1%0.83%0.83%0.51%0.07%
Feb 202652.9%19.4%13%8.6%2.6%0.96%0.96%0.96%0.58%0.07%
Mar 202651.7%19%12.7%9.5%3.1%1.1%1.1%0.93%0.7%0.08%
Apr 202656.6%17%11.4%8.5%2.8%1.3%1%0.84%0.56%0.06%
May 202651.6%18.9%12.7%9.5%3.1%1.4%1.1%0.93%0.62%0.08%
Jun 202646.4%20.8%13.9%10.4%4.2%1.3%1.3%1%0.68%0.07%
Jul 202650.9%18.7%12.5%10.6%3.1%1.4%1.4%0.92%0.56%0.06%
Aug 202651.2%18.8%12.6%9.4%3.8%1.4%1.4%0.92%0.61%0.06%
Sep 202646.6%21%14%10.5%3.5%1.3%1.3%1%0.84%0.07%

How has the Amart Furniture and Castlery comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia furniture retailers in September 2026?

1 change

  1. In September 2026, Amart Furniture gained share of searches among furniture retailers in Australia, from 9.4% to 10.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Amart Furniture’s and Castlery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amart Furniture

2 branded search terms

  • amart
  • amart furniture

Castlery

1 branded search term

  • castlery

How the Brand Demand Index is measured

Other head-to-heads among furniture retailers

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