NETGEAR vs TP-Link:Which is more popular?
In September 2026, TP-Link had more branded searches than NETGEAR among Wi-Fi router brands in Australia. TP-Link had about 9,800 branded searches, while NETGEAR had 2,600. TP-Link made up 25.9% of all Wi-Fi router brand searches we track, and NETGEAR accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about Wi-Fi router brands, TP-Link appeared in all five answers and NETGEAR in two. TP-Link was mentioned before NETGEAR in every answer.
Who do people search for more?
TP-Link, about 4 searches for every 1 for NETGEAR
Who does AI mention more?
TP-Link, mentioned in every answer we collected
Who does AI recommend more?
TP-Link, named ahead of NETGEAR in every answer
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Top Wi-Fi router brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TP-Link appeared in all five answers. NETGEAR was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TP-Link was listed before NETGEAR in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NETGEAR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
eero1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ubiquiti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Google Nest Wifi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
D-Link0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Wi-Fi router brands
5 answers
Asked ChatGPT
“Which Wi-Fi router should I buy in Australia?”
Asked ChatGPT
“What are the best mesh Wi-Fi systems in Australia?”
Asked ChatGPT
“What's the best router for a large house?”
Searched Google, AI Overview
“wifi router”
Searched Google, AI Overview
“mesh wifi”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is NETGEAR or TP-Link more popular in search?
This chart shows how often people search Google for NETGEAR and TP-Link by name. Each line represents a brand's share of searches for all seven Wi-Fi router brands we track, month by month, from searches in Australia.
Share of searches by month for TP-Link, NETGEAR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ubiquiti | TP-Link | eero | ASUS | NETGEAR | Google Nest Wifi | D-Link |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 21.4% | 19.3% | 10.5% | 6.8% | 4.7% | 1.9% |
| Nov 2025 | 36.6% | 22.2% | 16.4% | 10.9% | 7.1% | 4.8% | 2% |
| Dec 2025 | 32% | 21.2% | 21.4% | 11.7% | 6.3% | 5.2% | 2.2% |
| Jan 2026 | 33.1% | 21.9% | 18.1% | 12.1% | 7.2% | 5.4% | 2.2% |
| Feb 2026 | 35.5% | 21.6% | 19.4% | 10.6% | 6.2% | 4.6% | 2.1% |
| Mar 2026 | 34% | 23.5% | 18.6% | 10.1% | 7.4% | 4.4% | 2% |
| Apr 2026 | 34.8% | 23.1% | 19.1% | 10.4% | 6.1% | 4.5% | 2.1% |
| May 2026 | 32.3% | 27.3% | 17.7% | 9.6% | 7% | 4.2% | 1.9% |
| Jun 2026 | 30.5% | 29.4% | 16.7% | 11.1% | 6.6% | 3.9% | 1.8% |
| Jul 2026 | 34.1% | 28.8% | 15.2% | 10.1% | 6% | 3.7% | 2% |
| Aug 2026 | 35.3% | 26.3% | 15.8% | 10.5% | 6.2% | 3.8% | 2.1% |
| Sep 2026 | 32% | 25.9% | 17.5% | 11.6% | 6.9% | 4.2% | 1.9% |
How has the NETGEAR and TP-Link comparison changed over the last 12 months?
3 findings
- TP-Link was ahead of NETGEAR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NETGEAR’s share of searches among Wi-Fi router brands in Australia moved from 6.8% to 6.9%, and its estimated monthly branded searches moved from 3.5K to 2.6K.
- Across the 12 months ending September 2026, TP-Link’s share of searches among Wi-Fi router brands in Australia moved from 21.4% to 25.9%, and its estimated monthly branded searches moved from 11K to 9.8K.
How did search popularity change for Australia Wi-Fi router brands in September 2026?
2 changes
In September 2026, NETGEAR gained share of searches among Wi-Fi router brands in Australia, from 6.2% to 6.9%.
TP-Link’s share of searches among Wi-Fi router brands in Australia has lost ground for 3 months in a row, from 29.4% to 25.9% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using NETGEAR’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Wi-Fi router brands
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