Brandwave

Dreamworld vs Sea World:Which is more popular?

In September 2026, Dreamworld had more branded searches than Sea World among theme parks in Australia. Dreamworld had about 201,000 branded searches, while Sea World had 125,000. Dreamworld made up 38.2% of all theme park searches we track, and Sea World accounted for 23.7%. When we asked ChatGPT and Google AI Overviews about theme parks, both Dreamworld and Sea World appeared in all four answers. Dreamworld was mentioned before Sea World in every answer.

Among theme parks in Australia in September 2026

Who do people search for more?

Dreamworld, about 61% more searches than Sea World

Dreamworld 201K searchesSea World 125K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Dreamworld in 4 of 4Sea World in 4 of 4

Who does AI recommend more?

Dreamworld, named ahead of Sea World in every answer

Dreamworld first in 4Sea World never first

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Top theme parks in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Dreamworld and Sea World showed up in all four answers. Dreamworld was listed before Sea World in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Warner Bros. Movie World1st
  2. Dreamworld2nd
  3. Sea World3rd
  4. Wet'n'Wild4th
  5. Aussie World5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dreamworld4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sea World4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Warner Bros. Movie World4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wet'n'Wild3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aussie World2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about theme parks

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Dreamworld or Sea World more popular in search?

This chart shows how often people search Google for Dreamworld and Sea World by name. Each line represents a brand's share of searches for all five theme parks we track, month by month, from searches in Australia.

Dreamworld and Sea World among theme parks in Australia, by month

Share of searches by month for Dreamworld, Sea World. The figures are in the table below the chart.

View monthly share of searches table
MonthDreamworldSea WorldWarner Bros. Movie WorldWet'n'WildAussie World
Oct 202542.1%21.3%15.5%12.7%8.5%
Nov 202540.6%20.7%18.3%12.2%8.2%
Dec 202537.3%20.1%16.7%16.7%9.2%
Jan 202636%23%16.1%16.1%8.8%
Feb 202632.4%25.4%17.8%14.6%9.8%
Mar 202636.6%23.4%20.1%11%9%
Apr 202639.7%20.8%17.9%11.9%9.8%
May 202639.2%25%17.6%6.4%11.8%
Jun 202642.5%22.2%19.1%5.7%10.4%
Jul 202640.3%25%18.1%6.6%9.9%
Aug 202638.5%24.6%21.1%6.3%9.5%
Sep 202638.2%23.7%17.2%11.5%9.4%

How has the Dreamworld and Sea World comparison changed over the last 12 months?

3 findings
  • Dreamworld was ahead of Sea World in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dreamworld’s share of searches among theme parks in Australia moved from 42.1% to 38.2%, and its estimated monthly branded searches moved from 246K to 201K.
  • Across the 12 months ending September 2026, Sea World’s share of searches among theme parks in Australia moved from 21.3% to 23.7%, and its estimated monthly branded searches held steady at 125K.

How did search popularity change for Australia theme parks in September 2026?

2 changes
  1. In September 2026, Sea World lost share of searches among theme parks in Australia, from 24.6% to 23.7%.

  2. Dreamworld’s share of searches among theme parks in Australia has lost ground for 3 months in a row, from 42.5% to 38.2% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dreamworld’s and Sea World’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dreamworld

1 branded search term

  • dreamworld

Sea World

2 branded search terms

  • sea world
  • sea world gold coast

How the Brand Demand Index is measured

Other head-to-heads among theme parks

Creator with pink hair and a pink jacket

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