Brandwave

How popular isSea World?

In September 2026, people searched for Sea World by name about 125,000 times in Australia, about the same as the previous year. These searches made up 23.7% of all Australia theme park searches, placing Sea World second out of five parks. When we asked both ChatGPT and Google AI Overviews about theme parks, Sea World appeared in all answers and was the third most recommended of the five.

Search and AI answers in September 2026

Sea World is the second most searched of 5 competitors and the third most recommended in AI answers.

  1. DreamworldShare of searches 38.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. Sea WorldShare of searches 23.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. Warner Bros. Movie WorldShare of searches 17.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. Wet'n'WildShare of searches 11.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. Aussie WorldShare of searches 9.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
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Top theme parks in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sea World appeared in all four answers. Sea World is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Warner Bros. Movie World1st
  2. Dreamworld2nd
  3. Sea World3rd
  4. Wet'n'Wild4th
  5. Aussie World5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dreamworld4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sea World4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Warner Bros. Movie World4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wet'n'Wild3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aussie World2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about theme parks

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which theme parks compete with Sea World?

Sea World against theme parks in Australia, by month

Share of searches by month for Dreamworld, Sea World, Warner Bros. Movie World, Wet'n'Wild, Aussie World. The figures are in the table below the chart.

View monthly share of searches table
MonthDreamworldSea WorldWarner Bros. Movie WorldWet'n'WildAussie World
Oct 202542.1%21.3%15.5%12.7%8.5%
Nov 202540.6%20.7%18.3%12.2%8.2%
Dec 202537.3%20.1%16.7%16.7%9.2%
Jan 202636%23%16.1%16.1%8.8%
Feb 202632.4%25.4%17.8%14.6%9.8%
Mar 202636.6%23.4%20.1%11%9%
Apr 202639.7%20.8%17.9%11.9%9.8%
May 202639.2%25%17.6%6.4%11.8%
Jun 202642.5%22.2%19.1%5.7%10.4%
Jul 202640.3%25%18.1%6.6%9.9%
Aug 202638.5%24.6%21.1%6.3%9.5%
Sep 202638.2%23.7%17.2%11.5%9.4%

  1. 1.Dreamworld

    38.2%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share -0.3 points.

  2. 2.Sea World

    23.7%

    Held 2nd. 125K estimated branded searches, +18.5% vs prior month. Share -0.9 points.

  3. 3.Warner Bros. Movie World

    17.2%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -3.9 points.

  4. 4.Wet'n'Wild

    11.5%

    Moved from 5th to 4th. 60.5K estimated branded searches, +123.2% vs prior month. Share +5.2 points.

  5. 5.Aussie World

    9.4%

    Moved from 4th to 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare popularity between Sea World and its closest rivals

Every comparison with Sea World

4 comparisons

How has branded search demand for Sea World changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sea World in Australia held steady at 125K.
  • Across the 12 months ending September 2026, Sea World’s share of searches among theme parks in Australia increased from 21.3% to 23.7%.
  • Across the 12 months ending September 2026, Sea World’s share of searches among theme parks in Australia peaked at 25.4% in February 2026 and was lowest at 20.1% in December 2025.

How did search popularity change for Australia theme parks in September 2026?

5 changes

  1. In September 2026, Wet'n'Wild overtook Aussie World to rank 4th among theme parks in Australia, with 11.5% of the searches.

  2. In September 2026, Warner Bros. Movie World lost share of searches among theme parks in Australia, from 21.1% to 17.2%.

  3. In September 2026, Sea World lost share of searches among theme parks in Australia, from 24.6% to 23.7%.

  4. Dreamworld’s share of searches among theme parks in Australia has lost ground for 3 months in a row, from 42.5% to 38.2% in September 2026.

  5. Aussie World’s share of searches among theme parks in Australia has lost ground for 3 months in a row, from 10.4% to 9.4% in September 2026.

How are Sea World’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sea World’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sea world
  • sea world gold coast

How the Brand Demand Index is measured

Who owns Sea World?

Sea World is owned by Village Roadshow Theme Parks. Brandwave also tracks Warner Bros. Movie World and Wet'n'Wild, owned by the same company, in Australia.

Do you work for Sea World? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

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