Theme parks in Australia:Which are most popular?

Name: Theme parks in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Dreamworld was the most searched theme park in Australia, accounting for 38.2% of all searches among the five parks we track. When we checked with ChatGPT and Google AI Overviews, Dreamworld, Sea World and Warner Bros. Movie World showed up in every answer. Warner Bros. Movie World was recommended most often, coming first in three out of four responses.

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Top theme parks in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Dreamworld, Sea World and Warner Bros. Movie World appeared every time. Warner Bros. Movie World was recommended most often, coming first in three out of four answers. Dreamworld was second, and Sea World was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Dreamworld	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Sea World	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Warner Bros. Movie World	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Wet'n'Wild	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Aussie World	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4

Dreamworld4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Sea World4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Warner Bros. Movie World4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Wet'n'Wild3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Aussie World2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about theme parks

4 answers

Asked ChatGPT
“What's the best theme park in Australia?”
Asked ChatGPT
“Which Australian theme park has the best rides?”
Asked ChatGPT
“What are the most popular theme parks in Australia for families?”
Searched Google, AI Overview
“theme parks”
Searched Google, AI Overview
“water park”
Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which theme parks do people search for most?

This chart shows how often people search Google for each theme park by name. Each line represents a brand's share of searches for all five theme parks we track, month by month, from searches in Australia.

Share of searches among theme parks in Australia, by month

Month	Dreamworld	Sea World	Warner Bros. Movie World	Wet'n'Wild	Aussie World
Oct 2025	42.1%	21.3%	15.5%	12.7%	8.5%
Nov 2025	40.6%	20.7%	18.3%	12.2%	8.2%
Dec 2025	37.3%	20.1%	16.7%	16.7%	9.2%
Jan 2026	36%	23%	16.1%	16.1%	8.8%
Feb 2026	32.4%	25.4%	17.8%	14.6%	9.8%
Mar 2026	36.6%	23.4%	20.1%	11%	9%
Apr 2026	39.7%	20.8%	17.9%	11.9%	9.8%
May 2026	39.2%	25%	17.6%	6.4%	11.8%
Jun 2026	42.5%	22.2%	19.1%	5.7%	10.4%
Jul 2026	40.3%	25%	18.1%	6.6%	9.9%
Aug 2026	38.5%	24.6%	21.1%	6.3%	9.5%
Sep 2026	38.2%	23.7%	17.2%	11.5%	9.4%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Dreamworld	38.2%	201K	+21.8%	-0.3 points
2, held 2nd	Sea World Village Roadshow Theme Parks	23.7%	125K	+18.5%	-0.9 points
3, held 3rd	Warner Bros. Movie World Village Roadshow Theme Parks	17.2%	90.5K	0%	-3.9 points
4, moved from 5th to 4th	Wet'n'Wild Village Roadshow Theme Parks	11.5%	60.5K	+123.2%	+5.2 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Aussie World	9.4%	49.5K	+22.2%	0 pointsmoved from 4th to 5th

1.Dreamworld
38.2%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share -0.3 points.
2.Sea World
23.7%
Held 2nd. 125K estimated branded searches, +18.5% vs prior month. Share -0.9 points.
3.Warner Bros. Movie World
17.2%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -3.9 points.
4.Wet'n'Wild
11.5%
Moved from 5th to 4th. 60.5K estimated branded searches, +123.2% vs prior month. Share +5.2 points.
5.Aussie World
9.4%
Moved from 4th to 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

Which brand is most popular in search among theme parks in Australia?

5 brands

In September 2026, Dreamworld was the most searched among theme parks in Australia, with an estimated 201K branded searches, 38.2% of all searches for the five we track. Sea World is in 2nd place, 14.5 percentage points behind at 23.7%.

Australia theme parks, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Dreamworld	42.1% → 38.2%	42.5%Jun 2026	32.4%Feb 2026	1st
Sea World	21.3% → 23.7%	25.4%Feb 2026	20.1%Dec 2025	2nd
Warner Bros. Movie World	15.5% → 17.2%	21.1%Aug 2026	15.5%Oct 2025	3rd
Wet'n'Wild	12.7% → 11.5%	16.7%Dec 2025	5.7%Jun 2026	4th
Aussie World	8.5% → 9.4%	11.8%May 2026	8.2%Nov 2025	5th

Each finding as a sentence

Across the 12 months ending September 2026, Dreamworld’s share of searches among theme parks in Australia decreased from 42.1% to 38.2%.
Across the 12 months ending September 2026, Sea World’s share of searches among theme parks in Australia increased from 21.3% to 23.7%.
Across the 12 months ending September 2026, Warner Bros. Movie World’s share of searches among theme parks in Australia increased from 15.5% to 17.2%.
Across the 12 months ending September 2026, Wet'n'Wild’s share of searches among theme parks in Australia decreased from 12.7% to 11.5%.
Across the 12 months ending September 2026, Aussie World’s share of searches among theme parks in Australia increased from 8.5% to 9.4%.
Across the 12 months ending September 2026, Dreamworld’s share of searches among theme parks in Australia peaked at 42.5% in June 2026 and was lowest at 32.4% in February 2026.
Across the 12 months ending September 2026, Sea World’s share of searches among theme parks in Australia peaked at 25.4% in February 2026 and was lowest at 20.1% in December 2025.
Across the 12 months ending September 2026, Warner Bros. Movie World’s share of searches among theme parks in Australia peaked at 21.1% in August 2026 and was lowest at 15.5% in October 2025.
Across the 12 months ending September 2026, Wet'n'Wild’s share of searches among theme parks in Australia peaked at 16.7% in December 2025 and was lowest at 5.7% in June 2026.
Across the 12 months ending September 2026, Aussie World’s share of searches among theme parks in Australia peaked at 11.8% in May 2026 and was lowest at 8.2% in November 2025.

How did search popularity change for Australia theme parks in September 2026?

5 changes

In September 2026, Wet'n'Wild overtook Aussie World to rank 4th among theme parks in Australia, with 11.5% of the searches.
In September 2026, Warner Bros. Movie World lost share of searches among theme parks in Australia, from 21.1% to 17.2%.
In September 2026, Sea World lost share of searches among theme parks in Australia, from 24.6% to 23.7%.
Dreamworld’s share of searches among theme parks in Australia has lost ground for 3 months in a row, from 42.5% to 38.2% in September 2026.
Aussie World’s share of searches among theme parks in Australia has lost ground for 3 months in a row, from 10.4% to 9.4% in September 2026.

How are branded searches counted for theme parks?

6 search terms

Each brand's share of searches among theme parks comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.