Brandwave

Aussie World vs Dreamworld:Which is more popular?

In September 2026, Dreamworld had more branded searches than Aussie World among theme parks in Australia. Dreamworld had about 201,000 branded searches, while Aussie World had 49,500. Dreamworld made up 38.2% of all theme park searches we track, and Aussie World accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about theme parks, Dreamworld appeared in all four answers and Aussie World in two. Dreamworld was mentioned before Aussie World in every answer.

Among theme parks in Australia in September 2026

Who do people search for more?

Dreamworld, about 4 searches for every 1 for Aussie World

Dreamworld 201K searchesAussie World 49.5K searches

Who does AI mention more?

Dreamworld, mentioned in every answer we collected

Dreamworld in 4 of 4Aussie World in 2 of 4

Who does AI recommend more?

Dreamworld, named ahead of Aussie World in every answer

Dreamworld first in 4Aussie World never first

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Top theme parks in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Dreamworld appeared in all four answers. Aussie World was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Dreamworld was listed before Aussie World in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Warner Bros. Movie World1st
  2. Dreamworld2nd
  3. Sea World3rd
  4. Wet'n'Wild4th
  5. Aussie World5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dreamworld4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sea World4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Warner Bros. Movie World4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wet'n'Wild3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aussie World2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about theme parks

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Aussie World or Dreamworld more popular in search?

This chart shows how often people search Google for Aussie World and Dreamworld by name. Each line represents a brand's share of searches for all five theme parks we track, month by month, from searches in Australia.

Aussie World and Dreamworld among theme parks in Australia, by month

Share of searches by month for Dreamworld, Aussie World. The figures are in the table below the chart.

View monthly share of searches table
MonthDreamworldSea WorldWarner Bros. Movie WorldWet'n'WildAussie World
Oct 202542.1%21.3%15.5%12.7%8.5%
Nov 202540.6%20.7%18.3%12.2%8.2%
Dec 202537.3%20.1%16.7%16.7%9.2%
Jan 202636%23%16.1%16.1%8.8%
Feb 202632.4%25.4%17.8%14.6%9.8%
Mar 202636.6%23.4%20.1%11%9%
Apr 202639.7%20.8%17.9%11.9%9.8%
May 202639.2%25%17.6%6.4%11.8%
Jun 202642.5%22.2%19.1%5.7%10.4%
Jul 202640.3%25%18.1%6.6%9.9%
Aug 202638.5%24.6%21.1%6.3%9.5%
Sep 202638.2%23.7%17.2%11.5%9.4%

How has the Aussie World and Dreamworld comparison changed over the last 12 months?

3 findings
  • Dreamworld was ahead of Aussie World in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aussie World’s share of searches among theme parks in Australia moved from 8.5% to 9.4%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, Dreamworld’s share of searches among theme parks in Australia moved from 42.1% to 38.2%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for Australia theme parks in September 2026?

3 changes
  1. In September 2026, Wet'n'Wild overtook Aussie World to rank 4th among theme parks in Australia, with 11.5% of the searches.

  2. Dreamworld’s share of searches among theme parks in Australia has lost ground for 3 months in a row, from 42.5% to 38.2% in September 2026.

  3. Aussie World’s share of searches among theme parks in Australia has lost ground for 3 months in a row, from 10.4% to 9.4% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aussie World’s and Dreamworld’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aussie World

1 branded search term

  • aussie world

Dreamworld

1 branded search term

  • dreamworld

How the Brand Demand Index is measured

Other head-to-heads among theme parks

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