Brandwave

AustralianSuper vs Aware Super:Which is more popular?

In September 2026, Aware Super had more branded searches than AustralianSuper among super funds in Australia. Aware Super had about 135,000 branded searches, while AustralianSuper had 74,000. Aware Super made up 18.6% of all super fund searches we track, and AustralianSuper accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about super funds, AustralianSuper appeared in all five answers and Aware Super in three. AustralianSuper was mentioned before Aware Super in three out of four answers.

Among super funds in Australia in September 2026

Who do people search for more?

Aware Super, about 82% more searches than AustralianSuper

Aware Super 135K searchesAustralianSuper 74K searches

Who does AI mention more?

AustralianSuper, mentioned in every answer we collected

AustralianSuper in 5 of 5Aware Super in 3 of 5

Who does AI recommend more?

AustralianSuper, named ahead of Aware Super in 3 of 4 answers

AustralianSuper first in 3Aware Super first in 1

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Top super funds in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AustralianSuper appeared in all five answers. Aware Super was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. AustralianSuper was listed before Aware Super in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hostplus1st
  2. AustralianSuper2nd
  3. Australian Retirement Trust3rd
  4. Aware Super4th
  5. Cbus5th
  6. UniSuper6th
  7. Rest–
  8. HESTA–
  9. Vanguard–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AustralianSuper5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hostplus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aware Super3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Australian Retirement Trust3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cbus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UniSuper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HESTA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vanguard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about super funds

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is AustralianSuper or Aware Super more popular in search?

This chart shows how often people search Google for AustralianSuper and Aware Super by name. Each line represents a brand's share of searches for all nine super fund brands we track, month by month, from searches in Australia.

AustralianSuper and Aware Super among super funds in Australia, by month

Share of searches by month for Aware Super, AustralianSuper. The figures are in the table below the chart.

View monthly share of searches table
MonthAware SuperAustralian Retirement TrustHostplusRestAustralianSuperCbusHESTAUniSuperVanguard
Oct 202516.3%13.4%13.4%9%19.9%9%9%9%1.2%
Nov 202516%13.1%13.1%8.8%19.6%10.7%8.8%8.8%1.2%
Dec 202516.5%13.6%13.6%7.4%20.3%9.1%9.1%9.1%1.2%
Jan 202616.1%16.1%13.1%8.8%16.1%10.8%8.8%8.8%1.4%
Feb 202617.1%14%14%9.4%14%11.5%9.4%9.4%1.3%
Mar 202618.2%14.9%14.9%10%14.9%10%8.1%8.1%1.1%
Apr 202617.5%14.3%14.3%9.6%14.3%9.6%9.6%9.6%1.3%
May 202618.3%15%15%10%12.2%10%8.2%10%1.3%
Jun 202618.9%15.5%15.5%10.4%12.7%8.5%8.5%8.5%1.4%
Jul 202617%17%17%9.3%13.9%9.3%7.6%7.6%1.2%
Aug 202618.6%15.2%15.2%10.2%12.4%10.2%8.4%8.4%1.4%
Sep 202618.6%15.2%15.2%12.5%10.2%10.2%8.4%8.4%1.4%

How has the AustralianSuper and Aware Super comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Aware Super took it in February 2026.
  • Across the 12 months ending September 2026, AustralianSuper’s share of searches among super funds in Australia moved from 19.9% to 10.2%, and its estimated monthly branded searches moved from 201K to 74K.
  • Across the 12 months ending September 2026, Aware Super’s share of searches among super funds in Australia moved from 16.3% to 18.6%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for Australia super funds in September 2026?

3 changes

  1. In September 2026, Rest overtook AustralianSuper and Cbus to rank 4th among super funds in Australia, with 12.5% of the searches.

  2. In September 2026, AustralianSuper lost share of searches among super funds in Australia, from 12.4% to 10.2%.

  3. Estimated monthly branded searches for Aware Super in Australia fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AustralianSuper’s and Aware Super’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AustralianSuper

1 branded search term

  • australiansuper

Aware Super

1 branded search term

  • aware super

How the Brand Demand Index is measured

Other head-to-heads among super funds

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