Brandwave

How popular isAustralian Retirement Trust?

In September 2026, people searched for Australian Retirement Trust by name about 110,000 times, an 18.5% decrease from the previous year. These searches made up 15.2% of all Australia super fund searches, placing Australian Retirement Trust second out of nine brands. When we asked both ChatGPT and Google AI Overviews about super funds, Australian Retirement Trust appeared in three of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Australian Retirement Trust is the second most searched of 9 competitors and the third most recommended in AI answers.

  1. Aware SuperShare of searches 18.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Australian Retirement TrustShare of searches 15.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. HostplusShare of searches 15.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. RestShare of searches 12.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. AustralianSuperShare of searches 10.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+4 more

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Top super funds in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Australian Retirement Trust was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Australian Retirement Trust is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hostplus1st
  2. AustralianSuper2nd
  3. Australian Retirement Trust3rd
  4. Aware Super4th
  5. Cbus5th
  6. UniSuper6th
  7. Rest–
  8. HESTA–
  9. Vanguard–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AustralianSuper5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hostplus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aware Super3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Australian Retirement Trust3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cbus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UniSuper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HESTA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vanguard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about super funds

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which super funds compete with Australian Retirement Trust?

Australian Retirement Trust against super funds in Australia, by month

Share of searches by month for Aware Super, Australian Retirement Trust, Hostplus, Rest, AustralianSuper, Cbus, HESTA, UniSuper. The figures are in the table below the chart.

View monthly share of searches table
MonthAware SuperAustralian Retirement TrustHostplusRestAustralianSuperCbusHESTAUniSuperVanguard
Oct 202516.3%13.4%13.4%9%19.9%9%9%9%1.2%
Nov 202516%13.1%13.1%8.8%19.6%10.7%8.8%8.8%1.2%
Dec 202516.5%13.6%13.6%7.4%20.3%9.1%9.1%9.1%1.2%
Jan 202616.1%16.1%13.1%8.8%16.1%10.8%8.8%8.8%1.4%
Feb 202617.1%14%14%9.4%14%11.5%9.4%9.4%1.3%
Mar 202618.2%14.9%14.9%10%14.9%10%8.1%8.1%1.1%
Apr 202617.5%14.3%14.3%9.6%14.3%9.6%9.6%9.6%1.3%
May 202618.3%15%15%10%12.2%10%8.2%10%1.3%
Jun 202618.9%15.5%15.5%10.4%12.7%8.5%8.5%8.5%1.4%
Jul 202617%17%17%9.3%13.9%9.3%7.6%7.6%1.2%
Aug 202618.6%15.2%15.2%10.2%12.4%10.2%8.4%8.4%1.4%
Sep 202618.6%15.2%15.2%12.5%10.2%10.2%8.4%8.4%1.4%

  1. 1.Aware Super

    18.6%

    Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share 0 points.

  2. 2.Australian Retirement Trust

    15.2%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  3. 3.Hostplus

    15.2%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  4. 4.Rest

    12.5%

    Moved from 6th to 4th. 90.5K estimated branded searches, 0% vs prior month. Share +2.3 points.

  5. 5.AustralianSuper

    10.2%

    Moved from 4th to 5th. 74K estimated branded searches, -32.7% vs prior month. Share -2.2 points.

  6. 6.Cbus

    10.2%

    Moved from 5th to 6th. 74K estimated branded searches, -18.2% vs prior month. Share 0 points.

  7. 7.HESTA

    8.4%

    Held 7th. 60.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  8. 8.UniSuper

    8.4%

    Held 8th. 60.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  9. 9.Vanguard

    1.4%

    Held 9th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Australian Retirement Trust and its closest rivals

Every comparison with Australian Retirement Trust

8 comparisons

How has branded search demand for Australian Retirement Trust changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Australian Retirement Trust in Australia fell from 135K to 110K.
  • Across the 12 months ending September 2026, Australian Retirement Trust’s share of searches among super funds in Australia increased from 13.4% to 15.2%.
  • Across the 12 months ending September 2026, Australian Retirement Trust’s share of searches among super funds in Australia peaked at 17% in July 2026 and was lowest at 13.1% in November 2025.
  • Across the 12 months ending September 2026, Australian Retirement Trust rose from 3rd to 2nd among super funds in Australia.

How did search popularity change for Australia super funds in September 2026?

6 changes

  1. In September 2026, Rest overtook AustralianSuper and Cbus to rank 4th among super funds in Australia, with 12.5% of the searches.

  2. In September 2026, AustralianSuper lost share of searches among super funds in Australia, from 12.4% to 10.2%.

  3. Cbus’ share of searches among super funds in Australia has gained ground for 3 months in a row, from 8.5% to 10.2% in September 2026.

  4. Estimated monthly branded searches for HESTA in Australia fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.

  5. Estimated monthly branded searches for UniSuper in Australia fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.

  6. Estimated monthly branded searches for Australian Retirement Trust in Australia fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are Australian Retirement Trust’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Australian Retirement Trust’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • australian retirement trust

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How the Brand Demand Index is measured

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