Super funds in Australia:Which are most popular?

Name: Super funds in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Aware Super was the most searched super fund brand in Australia, accounting for 18.6% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, AustralianSuper showed up in every answer. Hostplus was recommended most often, coming first in two out of four responses that gave a list.

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Top super funds in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, AustralianSuper appeared every time. Hostplus was recommended most often, coming first in two out of four answers that gave a list. AustralianSuper was second, and Australian Retirement Trust was third. Rest, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
AustralianSuper	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Hostplus	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Aware Super	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Australian Retirement Trust	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Cbus	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
UniSuper	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Rest	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
HESTA	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Vanguard	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

AustralianSuper5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hostplus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aware Super3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Australian Retirement Trust3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cbus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UniSuper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HESTA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vanguard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about super funds

5 answers

Asked ChatGPT
“Which super fund should I choose in Australia?”
Asked ChatGPT
“What are the best super funds in Australia?”
Asked ChatGPT
“What's the best super fund in Australia for someone in their thirties?”
Searched Google, AI Overview
“super funds”
1. 1AustralianSuper
2. 2Hostplus
3. 3Cbus
Searched Google, AI Overview
“compare super funds”
1. 1AustralianSuper

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which super funds do people search for most?

This chart shows how often people search Google for each super fund brand by name. Each line represents a brand's share of searches for all nine super fund brands we track, month by month, from searches in Australia.

Share of searches among super funds in Australia, by month

Month	Aware Super	Australian Retirement Trust	Hostplus	Rest	AustralianSuper	Cbus	HESTA	UniSuper	Vanguard
Oct 2025	16.3%	13.4%	13.4%	9%	19.9%	9%	9%	9%	1.2%
Nov 2025	16%	13.1%	13.1%	8.8%	19.6%	10.7%	8.8%	8.8%	1.2%
Dec 2025	16.5%	13.6%	13.6%	7.4%	20.3%	9.1%	9.1%	9.1%	1.2%
Jan 2026	16.1%	16.1%	13.1%	8.8%	16.1%	10.8%	8.8%	8.8%	1.4%
Feb 2026	17.1%	14%	14%	9.4%	14%	11.5%	9.4%	9.4%	1.3%
Mar 2026	18.2%	14.9%	14.9%	10%	14.9%	10%	8.1%	8.1%	1.1%
Apr 2026	17.5%	14.3%	14.3%	9.6%	14.3%	9.6%	9.6%	9.6%	1.3%
May 2026	18.3%	15%	15%	10%	12.2%	10%	8.2%	10%	1.3%
Jun 2026	18.9%	15.5%	15.5%	10.4%	12.7%	8.5%	8.5%	8.5%	1.4%
Jul 2026	17%	17%	17%	9.3%	13.9%	9.3%	7.6%	7.6%	1.2%
Aug 2026	18.6%	15.2%	15.2%	10.2%	12.4%	10.2%	8.4%	8.4%	1.4%
Sep 2026	18.6%	15.2%	15.2%	12.5%	10.2%	10.2%	8.4%	8.4%	1.4%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Aware Super	18.6%	135K	-18.2%	0 points
2, held 2nd	Australian Retirement Trust	15.2%	110K	-18.5%	-0.1 points
3, held 3rd	Hostplus	15.2%	110K	-18.5%	-0.1 points
4, moved from 6th to 4th	Rest	12.5%	90.5K	0%	+2.3 pointsmoved from 6th to 4th
5, moved from 4th to 5th	AustralianSuper	10.2%	74K	-32.7%	-2.2 pointsmoved from 4th to 5th
6, moved from 5th to 6th	Cbus	10.2%	74K	-18.2%	0 pointsmoved from 5th to 6th
7, held 7th	HESTA	8.4%	60.5K	-18.2%	0 points
8, held 8th	UniSuper	8.4%	60.5K	-18.2%	0 points
9, held 9th	Vanguard	1.4%	9.9K	-18.2%	0 points

1.Aware Super
18.6%
Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share 0 points.
2.Australian Retirement Trust
15.2%
Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
3.Hostplus
15.2%
Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
4.Rest
12.5%
Moved from 6th to 4th. 90.5K estimated branded searches, 0% vs prior month. Share +2.3 points.
5.AustralianSuper
10.2%
Moved from 4th to 5th. 74K estimated branded searches, -32.7% vs prior month. Share -2.2 points.
6.Cbus
10.2%
Moved from 5th to 6th. 74K estimated branded searches, -18.2% vs prior month. Share 0 points.
7.HESTA
8.4%
Held 7th. 60.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
8.UniSuper
8.4%
Held 8th. 60.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
9.Vanguard
1.4%
Held 9th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

Which brand is most popular in search among super funds in Australia?

9 brands

In September 2026, Aware Super was the most searched among super fund brands in Australia, with an estimated 135K branded searches, 18.6% of all searches for the nine we track. Australian Retirement Trust is in 2nd place, 3.5 percentage points behind at 15.2%.

Australia super funds, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Aware Super	16.3% → 18.6%	18.9%Jun 2026	16%Nov 2025	2nd → 1st
Australian Retirement Trust	13.4% → 15.2%	17%Jul 2026	13.1%Nov 2025	3rd → 2nd
Hostplus	13.4% → 15.2%	17%Jul 2026	13.1%Nov 2025	4th → 3rd
Rest	9% → 12.5%	12.5%Sep 2026	7.4%Dec 2025	7th → 4th
AustralianSuper	19.9% → 10.2%	20.3%Dec 2025	10.2%Sep 2026	1st → 5th
Cbus	9% → 10.2%	11.5%Feb 2026	8.5%Jun 2026	5th → 6th
HESTA	9% → 8.4%	9.6%Apr 2026	7.6%Jul 2026	6th → 7th
UniSuper	9% → 8.4%	10%May 2026	7.6%Jul 2026	8th
Vanguard	1.2% → 1.4%	1.4%Jan 2026	1.1%Mar 2026	9th

Each finding as a sentence

Across the 12 months ending September 2026, Aware Super’s share of searches among super funds in Australia increased from 16.3% to 18.6%.
Across the 12 months ending September 2026, Australian Retirement Trust’s share of searches among super funds in Australia increased from 13.4% to 15.2%.
Across the 12 months ending September 2026, Hostplus’ share of searches among super funds in Australia increased from 13.4% to 15.2%.
Across the 12 months ending September 2026, Rest’s share of searches among super funds in Australia increased from 9% to 12.5%.
Across the 12 months ending September 2026, AustralianSuper’s share of searches among super funds in Australia decreased from 19.9% to 10.2%.
Across the 12 months ending September 2026, Cbus’ share of searches among super funds in Australia increased from 9% to 10.2%.
Across the 12 months ending September 2026, HESTA’s share of searches among super funds in Australia decreased from 9% to 8.4%.
Across the 12 months ending September 2026, UniSuper’s share of searches among super funds in Australia decreased from 9% to 8.4%.
Across the 12 months ending September 2026, Aware Super’s share of searches among super funds in Australia peaked at 18.9% in June 2026 and was lowest at 16% in November 2025.
Across the 12 months ending September 2026, Australian Retirement Trust’s share of searches among super funds in Australia peaked at 17% in July 2026 and was lowest at 13.1% in November 2025.
Across the 12 months ending September 2026, Hostplus’ share of searches among super funds in Australia peaked at 17% in July 2026 and was lowest at 13.1% in November 2025.
Across the 12 months ending September 2026, Rest’s share of searches among super funds in Australia peaked at 12.5% in September 2026 and was lowest at 7.4% in December 2025.
Across the 12 months ending September 2026, AustralianSuper’s share of searches among super funds in Australia peaked at 20.3% in December 2025 and was lowest at 10.2% in September 2026.
Across the 12 months ending September 2026, Cbus’ share of searches among super funds in Australia peaked at 11.5% in February 2026 and was lowest at 8.5% in June 2026.
Across the 12 months ending September 2026, HESTA’s share of searches among super funds in Australia peaked at 9.6% in April 2026 and was lowest at 7.6% in July 2026.
Across the 12 months ending September 2026, UniSuper’s share of searches among super funds in Australia peaked at 10% in May 2026 and was lowest at 7.6% in July 2026.
Across the 12 months ending September 2026, Aware Super rose from 2nd to 1st among super funds in Australia.
Across the 12 months ending September 2026, Australian Retirement Trust rose from 3rd to 2nd among super funds in Australia.
Across the 12 months ending September 2026, Hostplus rose from 4th to 3rd among super funds in Australia.
Across the 12 months ending September 2026, Rest rose from 7th to 4th among super funds in Australia.
Across the 12 months ending September 2026, AustralianSuper fell from 1st to 5th among super funds in Australia.
Across the 12 months ending September 2026, Cbus fell from 5th to 6th among super funds in Australia.
Across the 12 months ending September 2026, HESTA fell from 6th to 7th among super funds in Australia.
Across the 12 months ending September 2026, Vanguard held steady: its share of searches among super funds in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia super funds in September 2026?

8 changes

In September 2026, Rest overtook AustralianSuper and Cbus to rank 4th among super funds in Australia, with 12.5% of the searches.
In September 2026, AustralianSuper lost share of searches among super funds in Australia, from 12.4% to 10.2%.
Cbus’ share of searches among super funds in Australia has gained ground for 3 months in a row, from 8.5% to 10.2% in September 2026.
Estimated monthly branded searches for HESTA in Australia fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.
Estimated monthly branded searches for UniSuper in Australia fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.
Estimated monthly branded searches for Australian Retirement Trust in Australia fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Hostplus in Australia fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Aware Super in Australia fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are branded searches counted for super funds?

10 search terms

Each brand's share of searches among super funds comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.