Brandwave

Australian Retirement Trust vs AustralianSuper:Which is more popular?

In September 2026, Australian Retirement Trust had more branded searches than AustralianSuper among super funds in Australia. Australian Retirement Trust had about 110,000 branded searches, while AustralianSuper had 74,000. Australian Retirement Trust made up 15.2% of all super fund searches we track, and AustralianSuper accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about super funds, AustralianSuper appeared in all five answers and Australian Retirement Trust in three. Australian Retirement Trust and AustralianSuper were each mentioned first in two of the four answers.

Among super funds in Australia in September 2026

Who do people search for more?

Australian Retirement Trust, about 49% more searches than AustralianSuper

Australian Retirement Trust 110K searchesAustralianSuper 74K searches

Who does AI mention more?

AustralianSuper, mentioned in every answer we collected

AustralianSuper in 5 of 5Australian Retirement Trust in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Australian Retirement Trust first in 2AustralianSuper first in 2

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Top super funds in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AustralianSuper appeared in all five answers. Australian Retirement Trust was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Australian Retirement Trust and AustralianSuper were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hostplus1st
  2. AustralianSuper2nd
  3. Australian Retirement Trust3rd
  4. Aware Super4th
  5. Cbus5th
  6. UniSuper6th
  7. Rest–
  8. HESTA–
  9. Vanguard–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AustralianSuper5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hostplus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aware Super3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Australian Retirement Trust3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cbus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UniSuper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HESTA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vanguard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about super funds

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Australian Retirement Trust or AustralianSuper more popular in search?

This chart shows how often people search Google for Australian Retirement Trust and AustralianSuper by name. Each line represents a brand's share of searches for all nine super fund brands we track, month by month, from searches in Australia.

Australian Retirement Trust and AustralianSuper among super funds in Australia, by month

Share of searches by month for Australian Retirement Trust, AustralianSuper. The figures are in the table below the chart.

View monthly share of searches table
MonthAware SuperAustralian Retirement TrustHostplusRestAustralianSuperCbusHESTAUniSuperVanguard
Oct 202516.3%13.4%13.4%9%19.9%9%9%9%1.2%
Nov 202516%13.1%13.1%8.8%19.6%10.7%8.8%8.8%1.2%
Dec 202516.5%13.6%13.6%7.4%20.3%9.1%9.1%9.1%1.2%
Jan 202616.1%16.1%13.1%8.8%16.1%10.8%8.8%8.8%1.4%
Feb 202617.1%14%14%9.4%14%11.5%9.4%9.4%1.3%
Mar 202618.2%14.9%14.9%10%14.9%10%8.1%8.1%1.1%
Apr 202617.5%14.3%14.3%9.6%14.3%9.6%9.6%9.6%1.3%
May 202618.3%15%15%10%12.2%10%8.2%10%1.3%
Jun 202618.9%15.5%15.5%10.4%12.7%8.5%8.5%8.5%1.4%
Jul 202617%17%17%9.3%13.9%9.3%7.6%7.6%1.2%
Aug 202618.6%15.2%15.2%10.2%12.4%10.2%8.4%8.4%1.4%
Sep 202618.6%15.2%15.2%12.5%10.2%10.2%8.4%8.4%1.4%

How has the Australian Retirement Trust and AustralianSuper comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia super funds in September 2026?

3 changes

  1. In September 2026, Rest overtook AustralianSuper and Cbus to rank 4th among super funds in Australia, with 12.5% of the searches.

  2. In September 2026, AustralianSuper lost share of searches among super funds in Australia, from 12.4% to 10.2%.

  3. Estimated monthly branded searches for Australian Retirement Trust in Australia fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Australian Retirement Trust’s and AustralianSuper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Australian Retirement Trust

1 branded search term

  • australian retirement trust

AustralianSuper

1 branded search term

  • australiansuper

How the Brand Demand Index is measured

Other head-to-heads among super funds

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