Sheepskin and ugg boot brands in Australia:Which are most popular?

Name: Sheepskin and ugg boot brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, UGG Express was the most searched sheepskin and ugg boot brand in Australia, accounting for 38% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, UGG showed up in every answer. UGG was recommended most often, coming first in all three responses that gave a list.

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Top sheepskin and ugg boot brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, UGG appeared every time. UGG was recommended most often, coming first in all three answers that gave a list. Ugg Australia Since 1974 was second, and UGG Express was third. EMU Australia, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
UGG	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Ugg Australia Since 1974	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
UGG Express	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
EMU Australia	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Ozwear	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Australia Luxe Collective	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Jumbo Ugg	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Mou	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Bearpaw	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Yellow Earth	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

UGG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ugg Australia Since 19742 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UGG Express1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
EMU Australia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ozwear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Australia Luxe Collective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jumbo Ugg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mou0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bearpaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yellow Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sheepskin and ugg boot brands

5 answers

Asked ChatGPT
“Which ugg boots should I buy in Australia?”
1. 1UGG
2. 2Ugg Australia Since 1974
Asked ChatGPT
“What are the best Australian made ugg boot brands?”
1. 1UGG
2. 2Ugg Australia Since 1974
Asked ChatGPT
“What are the best ugg slippers?”
1. 1UGG
Searched Google, AI Overview
“ugg boots”
1. 1UGG
2. 2UGG Express
Searched Google, AI Overview
“ugg slippers”
1. 1UGG

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which sheepskin and ugg boot brands do people search for most?

This chart shows how often people search Google for each sheepskin and ugg boot brand by name. Each line represents a brand's share of searches for all ten sheepskin and ugg boot brands we track, month by month, from searches in Australia.

Share of searches among sheepskin and ugg boot brands in Australia, by month

Month	UGG Express	UGG	Ugg Australia Since 1974	EMU Australia	Ozwear	Australia Luxe Collective	Jumbo Ugg	Mou	Bearpaw	Yellow Earth
Oct 2025	39.5%	24.9%	14.3%	9.7%	7.8%	0.55%	1.9%	0.46%	0.46%	0.29%
Nov 2025	34.6%	31%	18.9%	6.9%	5.5%	0.4%	1.7%	0.33%	0.33%	0.27%
Dec 2025	42.2%	29.4%	15.4%	5.7%	4.6%	0.49%	1.4%	0.4%	0.27%	0.27%
Jan 2026	41.3%	25.5%	18.4%	6.9%	4.5%	1.1%	1.3%	0.39%	0.39%	0.25%
Feb 2026	42.8%	22.5%	19.1%	8.8%	3.5%	0.92%	1.1%	0.5%	0.39%	0.32%
Mar 2026	36.5%	24.4%	19.9%	11.4%	4.8%	0.79%	0.97%	0.33%	0.42%	0.42%
Apr 2026	35.9%	21.5%	19.6%	9.7%	10.7%	0.63%	0.95%	0.34%	0.28%	0.42%
May 2026	40.2%	19%	18%	10.8%	9.8%	0.39%	0.88%	0.31%	0.16%	0.47%
Jun 2026	37.6%	18%	20.5%	10.2%	11.2%	0.36%	1%	0.29%	0.19%	0.66%
Jul 2026	36.7%	21.3%	20.1%	9.9%	8.9%	0.97%	0.97%	0.34%	0.22%	0.53%
Aug 2026	42.5%	22.6%	15.5%	9.2%	6.8%	1.4%	0.92%	0.4%	0.26%	0.4%
Sep 2026	38%	21.6%	16.9%	11.5%	7.3%	2.3%	1.2%	0.54%	0.35%	0.35%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	UGG Express	38%	9.9K	-45.3%	-4.5 points
2, held 2nd	UGG	21.6%	5.6K	-41.6%	-1 points
3, held 3rd	Ugg Australia Since 1974	16.9%	4.4K	-33.3%	+1.4 points
4, held 4th	EMU Australia	11.5%	3K	-23.3%	+2.3 points
5, held 5th	Ozwear	7.3%	1.9K	-34.5%	+0.5 points
6, held 6th	Australia Luxe Collective	2.3%	590	0%	+0.9 points
7, held 7th	Jumbo Ugg	1.2%	320	-17.9%	+0.3 points
8, held 8th	Mou	0.54%	140	-17.6%	+0.1 points
9, moved from 10th to 9th	Bearpaw	0.35%	90	-18.2%	+0.1 pointsmoved from 10th to 9th
10, moved from 9th to 10th	Yellow Earth	0.35%	90	-47.1%	-0.1 pointsmoved from 9th to 10th

1.UGG Express
38%
Held 1st. 9.9K estimated branded searches, -45.3% vs prior month. Share -4.5 points.
2.UGG
21.6%
Held 2nd. 5.6K estimated branded searches, -41.6% vs prior month. Share -1 points.
3.Ugg Australia Since 1974
16.9%
Held 3rd. 4.4K estimated branded searches, -33.3% vs prior month. Share +1.4 points.
4.EMU Australia
11.5%
Held 4th. 3K estimated branded searches, -23.3% vs prior month. Share +2.3 points.
5.Ozwear
7.3%
Held 5th. 1.9K estimated branded searches, -34.5% vs prior month. Share +0.5 points.
6.Australia Luxe Collective
2.3%
Held 6th. 590 estimated branded searches, 0% vs prior month. Share +0.9 points.
7.Jumbo Ugg
1.2%
Held 7th. 320 estimated branded searches, -17.9% vs prior month. Share +0.3 points.
8.Mou
0.54%
Held 8th. 140 estimated branded searches, -17.6% vs prior month. Share +0.1 points.
9.Bearpaw
0.35%
Moved from 10th to 9th. 90 estimated branded searches, -18.2% vs prior month. Share +0.1 points.
10.Yellow Earth
0.35%
Moved from 9th to 10th. 90 estimated branded searches, -47.1% vs prior month. Share -0.1 points.

Which brand is most popular in search among sheepskin and ugg boot brands in Australia?

10 brands

In September 2026, UGG Express was the most searched among sheepskin and ugg boot brands in Australia, with an estimated 9.9K branded searches, 38% of all searches for the ten we track. UGG is in 2nd place, 16.4 percentage points behind at 21.6%.

Australia sheepskin and ugg boot brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
UGG Express	39.5% → 38%	42.8%Feb 2026	34.6%Nov 2025	1st
UGG	24.9% → 21.6%	31%Nov 2025	18%Jun 2026	2nd
Ugg Australia Since 1974	14.3% → 16.9%	20.5%Jun 2026	14.3%Oct 2025	3rd
EMU Australia	9.7% → 11.5%	11.5%Sep 2026	5.7%Dec 2025	4th
Ozwear	7.8% → 7.3%	11.2%Jun 2026	3.5%Feb 2026	5th
Australia Luxe Collective	0.55% → 2.3%	2.3%Sep 2026	0.36%Jun 2026	7th → 6th
Jumbo Ugg	1.9% → 1.2%	1.9%Oct 2025	0.88%May 2026	6th → 7th
Mou	0.46% → 0.54%	0.54%Sep 2026	0.29%Jun 2026	9th → 8th
Bearpaw	0.46% → 0.35%	0.46%Oct 2025	0.16%May 2026	8th → 9th
Yellow Earth	0.29% → 0.35%	0.66%Jun 2026	0.25%Jan 2026	10th

Each finding as a sentence

Across the 12 months ending September 2026, UGG Express’ share of searches among sheepskin and ugg boot brands in Australia decreased from 39.5% to 38%.
Across the 12 months ending September 2026, UGG’s share of searches among sheepskin and ugg boot brands in Australia decreased from 24.9% to 21.6%.
Across the 12 months ending September 2026, Ugg Australia Since 1974’s share of searches among sheepskin and ugg boot brands in Australia increased from 14.3% to 16.9%.
Across the 12 months ending September 2026, EMU Australia’s share of searches among sheepskin and ugg boot brands in Australia increased from 9.7% to 11.5%.
Across the 12 months ending September 2026, Ozwear’s share of searches among sheepskin and ugg boot brands in Australia decreased from 7.8% to 7.3%.
Across the 12 months ending September 2026, Australia Luxe Collective’s share of searches among sheepskin and ugg boot brands in Australia increased from 0.55% to 2.3%.
Across the 12 months ending September 2026, Jumbo Ugg’s share of searches among sheepskin and ugg boot brands in Australia decreased from 1.9% to 1.2%.
Across the 12 months ending September 2026, UGG Express’ share of searches among sheepskin and ugg boot brands in Australia peaked at 42.8% in February 2026 and was lowest at 34.6% in November 2025.
Across the 12 months ending September 2026, UGG’s share of searches among sheepskin and ugg boot brands in Australia peaked at 31% in November 2025 and was lowest at 18% in June 2026.
Across the 12 months ending September 2026, Ugg Australia Since 1974’s share of searches among sheepskin and ugg boot brands in Australia peaked at 20.5% in June 2026 and was lowest at 14.3% in October 2025.
Across the 12 months ending September 2026, EMU Australia’s share of searches among sheepskin and ugg boot brands in Australia peaked at 11.5% in September 2026 and was lowest at 5.7% in December 2025.
Across the 12 months ending September 2026, Ozwear’s share of searches among sheepskin and ugg boot brands in Australia peaked at 11.2% in June 2026 and was lowest at 3.5% in February 2026.
Across the 12 months ending September 2026, Australia Luxe Collective’s share of searches among sheepskin and ugg boot brands in Australia peaked at 2.3% in September 2026 and was lowest at 0.36% in June 2026.
Across the 12 months ending September 2026, Jumbo Ugg’s share of searches among sheepskin and ugg boot brands in Australia peaked at 1.9% in October 2025 and was lowest at 0.88% in May 2026.
Across the 12 months ending September 2026, Australia Luxe Collective rose from 7th to 6th among sheepskin and ugg boot brands in Australia.
Across the 12 months ending September 2026, Jumbo Ugg fell from 6th to 7th among sheepskin and ugg boot brands in Australia.
Across the 12 months ending September 2026, Mou rose from 9th to 8th among sheepskin and ugg boot brands in Australia.
Across the 12 months ending September 2026, Bearpaw fell from 8th to 9th among sheepskin and ugg boot brands in Australia.
Across the 12 months ending September 2026, Yellow Earth held steady: its share of searches among sheepskin and ugg boot brands in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia sheepskin and ugg boot brands in September 2026?

8 changes

In September 2026, EMU Australia gained share of searches among sheepskin and ugg boot brands in Australia, from 9.2% to 11.5%.
In September 2026, Ugg Australia Since 1974 gained share of searches among sheepskin and ugg boot brands in Australia, from 15.5% to 16.9%.
In September 2026, Australia Luxe Collective gained share of searches among sheepskin and ugg boot brands in Australia, from 1.4% to 2.3%.
In September 2026, UGG Express lost share of searches among sheepskin and ugg boot brands in Australia, from 42.5% to 38%.
In September 2026, UGG lost share of searches among sheepskin and ugg boot brands in Australia, from 22.6% to 21.6%.
In September 2026, Bearpaw rose from 10th to 9th among sheepskin and ugg boot brands in Australia.
In September 2026, Yellow Earth fell from 9th to 10th among sheepskin and ugg boot brands in Australia.
Estimated monthly branded searches for Jumbo Ugg in Australia fell 45.8% over 12 measured months, from 590 to 320 in September 2026.

How are branded searches counted for sheepskin and ugg boot brands?

15 search terms

Each brand's share of searches among sheepskin and ugg boot brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.