Brandwave

Ugg Australia Since 1974 vs UGG Express:Which is more popular?

In September 2026, UGG Express had more branded searches than Ugg Australia Since 1974 among sheepskin and ugg boot brands in Australia. UGG Express had about 9,900 branded searches, while Ugg Australia Since 1974 had 4,400. UGG Express made up 38% of all sheepskin and ugg boot brand searches we track, and Ugg Australia Since 1974 accounted for 16.9%. When we asked ChatGPT and Google AI Overviews about sheepskin and ugg boot brands, Ugg Australia Since 1974 appeared in two of the five answers and UGG Express in one. Ugg Australia Since 1974 was mentioned before UGG Express in two out of three answers.

Among sheepskin and ugg boot brands in Australia in September 2026

Who do people search for more?

UGG Express, about 2 searches for every 1 for Ugg Australia Since 1974

UGG Express 9.9K searchesUgg Australia Since 1974 4.4K searches

Who does AI mention more?

Ugg Australia Since 1974, mentioned in 2 of 5 answers, UGG Express in 1

Ugg Australia Since 1974 in 2 of 5UGG Express in 1 of 5

Who does AI recommend more?

Ugg Australia Since 1974, named ahead of UGG Express in 2 of 3 answers

Ugg Australia Since 1974 first in 2UGG Express first in 1

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Top sheepskin and ugg boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ugg Australia Since 1974 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. UGG Express was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ugg Australia Since 1974 was listed before UGG Express in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UGG1st
  2. Ugg Australia Since 19742nd
  3. UGG Express3rd
  4. EMU Australia–
  5. Ozwear–
  6. Australia Luxe Collective–
  7. Jumbo Ugg–
  8. Mou–
  9. Bearpaw–
  10. Yellow Earth–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • UGG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ugg Australia Since 19742 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UGG Express1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EMU Australia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ozwear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Australia Luxe Collective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jumbo Ugg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mou0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bearpaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yellow Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sheepskin and ugg boot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Ugg Australia Since 1974 or UGG Express more popular in search?

This chart shows how often people search Google for Ugg Australia Since 1974 and UGG Express by name. Each line represents a brand's share of searches for all ten sheepskin and ugg boot brands we track, month by month, from searches in Australia.

Ugg Australia Since 1974 and UGG Express among sheepskin and ugg boot brands in Australia, by month

Share of searches by month for UGG Express, Ugg Australia Since 1974. The figures are in the table below the chart.

View monthly share of searches table
MonthUGG ExpressUGGUgg Australia Since 1974EMU AustraliaOzwearAustralia Luxe CollectiveJumbo UggMouBearpawYellow Earth
Oct 202539.5%24.9%14.3%9.7%7.8%0.55%1.9%0.46%0.46%0.29%
Nov 202534.6%31%18.9%6.9%5.5%0.4%1.7%0.33%0.33%0.27%
Dec 202542.2%29.4%15.4%5.7%4.6%0.49%1.4%0.4%0.27%0.27%
Jan 202641.3%25.5%18.4%6.9%4.5%1.1%1.3%0.39%0.39%0.25%
Feb 202642.8%22.5%19.1%8.8%3.5%0.92%1.1%0.5%0.39%0.32%
Mar 202636.5%24.4%19.9%11.4%4.8%0.79%0.97%0.33%0.42%0.42%
Apr 202635.9%21.5%19.6%9.7%10.7%0.63%0.95%0.34%0.28%0.42%
May 202640.2%19%18%10.8%9.8%0.39%0.88%0.31%0.16%0.47%
Jun 202637.6%18%20.5%10.2%11.2%0.36%1%0.29%0.19%0.66%
Jul 202636.7%21.3%20.1%9.9%8.9%0.97%0.97%0.34%0.22%0.53%
Aug 202642.5%22.6%15.5%9.2%6.8%1.4%0.92%0.4%0.26%0.4%
Sep 202638%21.6%16.9%11.5%7.3%2.3%1.2%0.54%0.35%0.35%

How has the Ugg Australia Since 1974 and UGG Express comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia sheepskin and ugg boot brands in September 2026?

2 changes

  1. In September 2026, Ugg Australia Since 1974 gained share of searches among sheepskin and ugg boot brands in Australia, from 15.5% to 16.9%.

  2. In September 2026, UGG Express lost share of searches among sheepskin and ugg boot brands in Australia, from 42.5% to 38%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ugg Australia Since 1974’s and UGG Express’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ugg Australia Since 1974

1 branded search term

  • ugg since 1974

UGG Express

1 branded search term

  • ugg express

How the Brand Demand Index is measured

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