Ozwear vs UGG:Which is more popular?
In September 2026, UGG had more branded searches than Ozwear among sheepskin and ugg boot brands in Australia. UGG had about 5,630 branded searches, while Ozwear had 1,900. UGG made up 21.6% of all sheepskin and ugg boot brand searches we track, and Ozwear accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about sheepskin and ugg boot brands, UGG appeared in all five answers and Ozwear in none.
Who do people search for more?
UGG, about 3 searches for every 1 for Ozwear
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Top sheepskin and ugg boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, UGG appeared in all five answers. Ozwear did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- UGG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ugg Australia Since 19742 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UGG Express1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
EMU Australia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ozwear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Australia Luxe Collective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Jumbo Ugg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mou0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bearpaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yellow Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sheepskin and ugg boot brands
5 answers
Asked ChatGPT
“Which ugg boots should I buy in Australia?”
Asked ChatGPT
“What are the best Australian made ugg boot brands?”
Asked ChatGPT
“What are the best ugg slippers?”
- 1UGG
- 1
Searched Google, AI Overview
“ugg boots”
Searched Google, AI Overview
“ugg slippers”
- 1UGG
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Ozwear or UGG more popular in search?
This chart shows how often people search Google for Ozwear and UGG by name. Each line represents a brand's share of searches for all ten sheepskin and ugg boot brands we track, month by month, from searches in Australia.
Share of searches by month for UGG, Ozwear. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGG Express | UGG | Ugg Australia Since 1974 | EMU Australia | Ozwear | Australia Luxe Collective | Jumbo Ugg | Mou | Bearpaw | Yellow Earth |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.5% | 24.9% | 14.3% | 9.7% | 7.8% | 0.55% | 1.9% | 0.46% | 0.46% | 0.29% |
| Nov 2025 | 34.6% | 31% | 18.9% | 6.9% | 5.5% | 0.4% | 1.7% | 0.33% | 0.33% | 0.27% |
| Dec 2025 | 42.2% | 29.4% | 15.4% | 5.7% | 4.6% | 0.49% | 1.4% | 0.4% | 0.27% | 0.27% |
| Jan 2026 | 41.3% | 25.5% | 18.4% | 6.9% | 4.5% | 1.1% | 1.3% | 0.39% | 0.39% | 0.25% |
| Feb 2026 | 42.8% | 22.5% | 19.1% | 8.8% | 3.5% | 0.92% | 1.1% | 0.5% | 0.39% | 0.32% |
| Mar 2026 | 36.5% | 24.4% | 19.9% | 11.4% | 4.8% | 0.79% | 0.97% | 0.33% | 0.42% | 0.42% |
| Apr 2026 | 35.9% | 21.5% | 19.6% | 9.7% | 10.7% | 0.63% | 0.95% | 0.34% | 0.28% | 0.42% |
| May 2026 | 40.2% | 19% | 18% | 10.8% | 9.8% | 0.39% | 0.88% | 0.31% | 0.16% | 0.47% |
| Jun 2026 | 37.6% | 18% | 20.5% | 10.2% | 11.2% | 0.36% | 1% | 0.29% | 0.19% | 0.66% |
| Jul 2026 | 36.7% | 21.3% | 20.1% | 9.9% | 8.9% | 0.97% | 0.97% | 0.34% | 0.22% | 0.53% |
| Aug 2026 | 42.5% | 22.6% | 15.5% | 9.2% | 6.8% | 1.4% | 0.92% | 0.4% | 0.26% | 0.4% |
| Sep 2026 | 38% | 21.6% | 16.9% | 11.5% | 7.3% | 2.3% | 1.2% | 0.54% | 0.35% | 0.35% |
How has the Ozwear and UGG comparison changed over the last 12 months?
3 findings
- UGG was ahead of Ozwear in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ozwear’s share of searches among sheepskin and ugg boot brands in Australia moved from 7.8% to 7.3%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, UGG’s share of searches among sheepskin and ugg boot brands in Australia moved from 24.9% to 21.6%, and its estimated monthly branded searches moved from 7.7K to 5.6K.
How did search popularity change for Australia sheepskin and ugg boot brands in September 2026?
2 changes
In September 2026, UGG lost share of searches among sheepskin and ugg boot brands in Australia, from 22.6% to 21.6%.
Estimated monthly branded searches for Ozwear in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Ozwear’s and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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