Brandwave

EMU Australia vs Ozwear:Which is more popular?

In September 2026, EMU Australia had more branded searches than Ozwear among sheepskin and ugg boot brands in Australia. EMU Australia had about 2,990 branded searches, while Ozwear had 1,900. EMU Australia made up 11.5% of all sheepskin and ugg boot brand searches we track, and Ozwear accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about sheepskin and ugg boot brands, neither EMU Australia nor Ozwear appeared in any of the five answers.

Among sheepskin and ugg boot brands in Australia in September 2026

Who do people search for more?

EMU Australia, about 57% more searches than Ozwear

EMU Australia 3K searchesOzwear 1.9K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

EMU Australia in 0 of 5Ozwear in 0 of 5

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Top sheepskin and ugg boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither EMU Australia nor Ozwear showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UGG1st
  2. Ugg Australia Since 19742nd
  3. UGG Express3rd
  4. EMU Australia–
  5. Ozwear–
  6. Australia Luxe Collective–
  7. Jumbo Ugg–
  8. Mou–
  9. Bearpaw–
  10. Yellow Earth–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • UGG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ugg Australia Since 19742 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UGG Express1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EMU Australia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ozwear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Australia Luxe Collective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jumbo Ugg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mou0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bearpaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yellow Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sheepskin and ugg boot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is EMU Australia or Ozwear more popular in search?

This chart shows how often people search Google for EMU Australia and Ozwear by name. Each line represents a brand's share of searches for all ten sheepskin and ugg boot brands we track, month by month, from searches in Australia.

EMU Australia and Ozwear among sheepskin and ugg boot brands in Australia, by month

Share of searches by month for EMU Australia, Ozwear. The figures are in the table below the chart.

View monthly share of searches table
MonthUGG ExpressUGGUgg Australia Since 1974EMU AustraliaOzwearAustralia Luxe CollectiveJumbo UggMouBearpawYellow Earth
Oct 202539.5%24.9%14.3%9.7%7.8%0.55%1.9%0.46%0.46%0.29%
Nov 202534.6%31%18.9%6.9%5.5%0.4%1.7%0.33%0.33%0.27%
Dec 202542.2%29.4%15.4%5.7%4.6%0.49%1.4%0.4%0.27%0.27%
Jan 202641.3%25.5%18.4%6.9%4.5%1.1%1.3%0.39%0.39%0.25%
Feb 202642.8%22.5%19.1%8.8%3.5%0.92%1.1%0.5%0.39%0.32%
Mar 202636.5%24.4%19.9%11.4%4.8%0.79%0.97%0.33%0.42%0.42%
Apr 202635.9%21.5%19.6%9.7%10.7%0.63%0.95%0.34%0.28%0.42%
May 202640.2%19%18%10.8%9.8%0.39%0.88%0.31%0.16%0.47%
Jun 202637.6%18%20.5%10.2%11.2%0.36%1%0.29%0.19%0.66%
Jul 202636.7%21.3%20.1%9.9%8.9%0.97%0.97%0.34%0.22%0.53%
Aug 202642.5%22.6%15.5%9.2%6.8%1.4%0.92%0.4%0.26%0.4%
Sep 202638%21.6%16.9%11.5%7.3%2.3%1.2%0.54%0.35%0.35%

How has the EMU Australia and Ozwear comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Ozwear took it in April 2026, EMU Australia took it in May 2026, Ozwear took it in June 2026, EMU Australia took it in July 2026.
  • Across the 12 months ending September 2026, EMU Australia’s share of searches among sheepskin and ugg boot brands in Australia moved from 9.7% to 11.5%, and its estimated monthly branded searches held steady at 3K.
  • Across the 12 months ending September 2026, Ozwear’s share of searches among sheepskin and ugg boot brands in Australia moved from 7.8% to 7.3%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for Australia sheepskin and ugg boot brands in September 2026?

2 changes

  1. In September 2026, EMU Australia gained share of searches among sheepskin and ugg boot brands in Australia, from 9.2% to 11.5%.

  2. Estimated monthly branded searches for Ozwear in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using EMU Australia’s and Ozwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EMU Australia

2 branded search terms

  • emu australia
  • emu boots

Ozwear

1 branded search term

  • ozwear ugg

How the Brand Demand Index is measured

Other head-to-heads among sheepskin and ugg boot brands

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