Samsung vs Shark:Which is more popular?
In September 2026, Shark had more branded searches than Samsung among robot vacuum brands in Australia. Shark had about 1,600 branded searches, while Samsung had 720. Shark made up 1.2% of all robot vacuum brand searches we track, and Samsung accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about robot vacuum brands, neither Samsung nor Shark appeared in any of the five answers.
Who do people search for more?
Shark, about 2 searches for every 1 for Samsung
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top robot vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Samsung nor Shark showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Roborock5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ecovacs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dreame2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Narwal1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
iRobot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eufy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dyson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Shark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about robot vacuum brands
5 answers
Asked ChatGPT
“Which robot vacuum should I buy in Australia?”
Asked ChatGPT
“What are the best robot vacuum brands?”
Asked ChatGPT
“What is the best robot vacuum and mop?”
Searched Google, AI Overview
“robot vacuum”
Searched Google, AI Overview
“robot vacuum and mop”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Samsung or Shark more popular in search?
This chart shows how often people search Google for Samsung and Shark by name. Each line represents a brand's share of searches for all ten robot vacuum brands we track, month by month, from searches in Australia.
Share of searches by month for Shark, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Roborock | Narwal | Ecovacs | Dyson | iRobot | Dreame | Eufy | Shark | Xiaomi | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 18.9% | 18.5% | 3.1% | 11.2% | 8.4% | 2.5% | 0.75% | 1.4% | 0.85% |
| Nov 2025 | 37.5% | 13.7% | 19.5% | 3.3% | 8.2% | 11.2% | 4.1% | 0.66% | 0.96% | 0.81% |
| Dec 2025 | 31.7% | 17.4% | 17% | 4.2% | 12.7% | 9.5% | 5.2% | 0.64% | 0.83% | 0.83% |
| Jan 2026 | 29.9% | 20.1% | 16.6% | 4% | 9.8% | 10.9% | 6% | 0.8% | 1.2% | 0.8% |
| Feb 2026 | 22.9% | 18.8% | 15% | 18.8% | 9.1% | 8.4% | 4.6% | 0.74% | 0.85% | 0.85% |
| Mar 2026 | 26.6% | 17.8% | 17.4% | 11.9% | 9.6% | 9.7% | 4.3% | 0.8% | 1% | 0.71% |
| Apr 2026 | 26% | 21.3% | 14.5% | 14.2% | 7.7% | 9.5% | 4.2% | 0.79% | 1% | 0.69% |
| May 2026 | 27.1% | 22.2% | 14.5% | 9.9% | 8.8% | 9.9% | 4.4% | 1.3% | 1.1% | 0.72% |
| Jun 2026 | 28% | 22.9% | 17.4% | 6.8% | 7.5% | 10.2% | 4.6% | 1.1% | 0.9% | 0.61% |
| Jul 2026 | 31.9% | 17.5% | 17.1% | 6.4% | 8.5% | 11.7% | 4.3% | 1.3% | 0.79% | 0.69% |
| Aug 2026 | 28.7% | 23.5% | 15.4% | 5.7% | 9.4% | 10.5% | 3.8% | 1.1% | 1.1% | 0.76% |
| Sep 2026 | 25.4% | 20.8% | 16.1% | 11.4% | 10.4% | 9.3% | 4.1% | 1.2% | 0.77% | 0.55% |
How has the Samsung and Shark comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Shark took it in March 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among robot vacuum brands in Australia moved from 0.85% to 0.55%, and its estimated monthly branded searches moved from 1K to 720.
- Across the 12 months ending September 2026, Shark’s share of searches among robot vacuum brands in Australia moved from 0.75% to 1.2%, and its estimated monthly branded searches moved from 880 to 1.6K.
How did search popularity change for Australia robot vacuum brands in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Samsung’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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