Brandwave

Dreame vs Dyson:Which is more popular?

In September 2026, Dyson had more branded searches than Dreame among robot vacuum brands in Australia. Dyson had about 14,800 branded searches, while Dreame had 12,100. Dyson made up 11.4% of all robot vacuum brand searches we track, and Dreame accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about robot vacuum brands, Dreame appeared in two of the five answers and Dyson in none.

Among robot vacuum brands in Australia in September 2026

Who do people search for more?

Dyson, about 22% more searches than Dreame

Dyson 14.8K searchesDreame 12.1K searches

Who does AI mention more?

Dreame, mentioned in 2 of 5 answers, Dyson in 0

Dreame in 2 of 5Dyson in 0 of 5

Who does AI recommend more?

Dreame, the only one of the two named

Dreame first in 2Dyson never named

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Top robot vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dreame was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dyson did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roborock1st
  2. Ecovacs2nd
  3. Dreame3rd
  4. Xiaomi4th
  5. Eufy5th
  6. Narwal6th
  7. iRobot7th
  8. Dyson–
  9. Shark–
  10. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Roborock5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ecovacs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dreame2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Narwal1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iRobot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eufy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dyson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about robot vacuum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Dreame or Dyson more popular in search?

This chart shows how often people search Google for Dreame and Dyson by name. Each line represents a brand's share of searches for all ten robot vacuum brands we track, month by month, from searches in Australia.

Dreame and Dyson among robot vacuum brands in Australia, by month

Share of searches by month for Dyson, Dreame. The figures are in the table below the chart.

View monthly share of searches table
MonthRoborockNarwalEcovacsDysoniRobotDreameEufySharkXiaomiSamsung
Oct 202534.5%18.9%18.5%3.1%11.2%8.4%2.5%0.75%1.4%0.85%
Nov 202537.5%13.7%19.5%3.3%8.2%11.2%4.1%0.66%0.96%0.81%
Dec 202531.7%17.4%17%4.2%12.7%9.5%5.2%0.64%0.83%0.83%
Jan 202629.9%20.1%16.6%4%9.8%10.9%6%0.8%1.2%0.8%
Feb 202622.9%18.8%15%18.8%9.1%8.4%4.6%0.74%0.85%0.85%
Mar 202626.6%17.8%17.4%11.9%9.6%9.7%4.3%0.8%1%0.71%
Apr 202626%21.3%14.5%14.2%7.7%9.5%4.2%0.79%1%0.69%
May 202627.1%22.2%14.5%9.9%8.8%9.9%4.4%1.3%1.1%0.72%
Jun 202628%22.9%17.4%6.8%7.5%10.2%4.6%1.1%0.9%0.61%
Jul 202631.9%17.5%17.1%6.4%8.5%11.7%4.3%1.3%0.79%0.69%
Aug 202628.7%23.5%15.4%5.7%9.4%10.5%3.8%1.1%1.1%0.76%
Sep 202625.4%20.8%16.1%11.4%10.4%9.3%4.1%1.2%0.77%0.55%

How has the Dreame and Dyson comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Dyson took it in February 2026, Dreame took it in June 2026, Dyson took it in September 2026.
  • Across the 12 months ending September 2026, Dreame’s share of searches among robot vacuum brands in Australia moved from 8.4% to 9.3%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
  • Across the 12 months ending September 2026, Dyson’s share of searches among robot vacuum brands in Australia moved from 3.1% to 11.4%, and its estimated monthly branded searches moved from 3.6K to 14.8K.

How did search popularity change for Australia robot vacuum brands in September 2026?

2 changes
  1. In September 2026, Dyson overtook Dreame and iRobot to rank 4th among robot vacuum brands in Australia, with 11.4% of the searches.

  2. In September 2026, Dreame lost share of searches among robot vacuum brands in Australia, from 10.5% to 9.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dreame’s and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dreame

1 branded search term

  • dreame

Dyson

1 branded search term

  • dyson robot vacuum

How the Brand Demand Index is measured

Other head-to-heads among robot vacuum brands

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