Shine Lawyers vs Slater and Gordon:Which is more popular?
In September 2026, Slater and Gordon had more branded searches than Shine Lawyers among personal injury lawyers in Australia. Slater and Gordon had about 9,900 branded searches, while Shine Lawyers had 6,600. Slater and Gordon made up 25.4% of all personal injury lawyer searches we track, and Shine Lawyers accounted for 16.9%. When we asked ChatGPT and Google AI Overviews about personal injury lawyers, Shine Lawyers and Slater and Gordon each appeared in two of the four answers. Slater and Gordon was mentioned before Shine Lawyers in every answer.
Who do people search for more?
Slater and Gordon, about 50% more searches than Shine Lawyers
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Slater and Gordon, named ahead of Shine Lawyers in every answer
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Top personal injury lawyers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Shine Lawyers and Slater and Gordon were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Slater and Gordon was listed before Shine Lawyers in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Maurice Blackburn2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Slater and Gordon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Shine Lawyers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Turner Freeman Lawyers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about personal injury lawyers
4 answers
Asked ChatGPT
“What's the best personal injury law firm in Australia?”
Asked ChatGPT
“Which Australian law firm is best for a compensation claim?”
Asked ChatGPT
“What are the biggest personal injury law firms in Australia?”
Searched Google, AI Overview
“personal injury lawyers”
Searched Google, AI Overview
“compensation lawyers”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Shine Lawyers or Slater and Gordon more popular in search?
This chart shows how often people search Google for Shine Lawyers and Slater and Gordon by name. Each line represents a brand's share of searches for all four personal injury lawyer brands we track, month by month, from searches in Australia.
Share of searches by month for Slater and Gordon, Shine Lawyers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maurice Blackburn | Slater and Gordon | Shine Lawyers | Turner Freeman Lawyers |
|---|---|---|---|---|
| Oct 2025 | 39.8% | 26.6% | 21.8% | 11.8% |
| Nov 2025 | 35.1% | 28.7% | 23.5% | 12.8% |
| Dec 2025 | 35.9% | 24% | 29.4% | 10.7% |
| Jan 2026 | 39.8% | 21.8% | 26.6% | 11.8% |
| Feb 2026 | 31.4% | 25.7% | 31.4% | 11.4% |
| Mar 2026 | 44% | 29.3% | 16% | 10.7% |
| Apr 2026 | 38.7% | 25.9% | 21.2% | 14.1% |
| May 2026 | 35.1% | 23.5% | 28.7% | 12.8% |
| Jun 2026 | 35.1% | 28.7% | 23.5% | 12.8% |
| Jul 2026 | 41.5% | 27.7% | 18.5% | 12.3% |
| Aug 2026 | 43.9% | 29.4% | 16% | 10.7% |
| Sep 2026 | 46.4% | 25.4% | 16.9% | 11.3% |
How has the Shine Lawyers and Slater and Gordon comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Shine Lawyers took it in December 2025, Slater and Gordon took it in March 2026, Shine Lawyers took it in May 2026, Slater and Gordon took it in June 2026.
- Across the 12 months ending September 2026, Shine Lawyers’ share of searches among personal injury lawyers in Australia moved from 21.8% to 16.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Slater and Gordon’s share of searches among personal injury lawyers in Australia moved from 26.6% to 25.4%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for Australia personal injury lawyers in September 2026?
2 changes
In September 2026, Shine Lawyers gained share of searches among personal injury lawyers in Australia, from 16% to 16.9%.
In September 2026, Slater and Gordon lost share of searches among personal injury lawyers in Australia, from 29.4% to 25.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Shine Lawyers’ and Slater and Gordon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shine Lawyers
1 branded search term
- shine lawyers
Slater and Gordon
1 branded search term
- slater and gordon
Other head-to-heads among personal injury lawyers
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