How popular isShine Lawyers?
In September 2026, people searched for Shine Lawyers by name about 6,600 times in Australia, an 18.5% decrease from the previous year. These searches made up 16.9% of all Australia personal injury lawyer searches, placing Shine Lawyers third out of four brands. When we asked both ChatGPT and Google AI Overviews about personal injury lawyers, Shine Lawyers appeared in two of the four answers and was the third most recommended of the four.
Shine Lawyers is the third most searched of 4 competitors and the third most recommended in AI answers.
Maurice BlackburnShare of searches 46.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
Slater and GordonShare of searches 25.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
Shine LawyersShare of searches 16.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Turner Freeman LawyersShare of searches 11.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top personal injury lawyers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Shine Lawyers was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Shine Lawyers is the third most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maurice Blackburn2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Slater and Gordon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Shine Lawyers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Turner Freeman Lawyers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about personal injury lawyers
4 answers
Asked ChatGPT
“What's the best personal injury law firm in Australia?”
Asked ChatGPT
“Which Australian law firm is best for a compensation claim?”
Asked ChatGPT
“What are the biggest personal injury law firms in Australia?”
Searched Google, AI Overview
“personal injury lawyers”
Searched Google, AI Overview
“compensation lawyers”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which personal injury lawyers compete with Shine Lawyers?
Share of searches by month for Maurice Blackburn, Slater and Gordon, Shine Lawyers, Turner Freeman Lawyers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maurice Blackburn | Slater and Gordon | Shine Lawyers | Turner Freeman Lawyers |
|---|---|---|---|---|
| Oct 2025 | 39.8% | 26.6% | 21.8% | 11.8% |
| Nov 2025 | 35.1% | 28.7% | 23.5% | 12.8% |
| Dec 2025 | 35.9% | 24% | 29.4% | 10.7% |
| Jan 2026 | 39.8% | 21.8% | 26.6% | 11.8% |
| Feb 2026 | 31.4% | 25.7% | 31.4% | 11.4% |
| Mar 2026 | 44% | 29.3% | 16% | 10.7% |
| Apr 2026 | 38.7% | 25.9% | 21.2% | 14.1% |
| May 2026 | 35.1% | 23.5% | 28.7% | 12.8% |
| Jun 2026 | 35.1% | 28.7% | 23.5% | 12.8% |
| Jul 2026 | 41.5% | 27.7% | 18.5% | 12.3% |
| Aug 2026 | 43.9% | 29.4% | 16% | 10.7% |
| Sep 2026 | 46.4% | 25.4% | 16.9% | 11.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.4% | 18.1K | 0% | +2.5 points | |
| 2, held 2nd | 25.4% | 9.9K | -18.2% | -4 points | |
| 3, held 3rd | 16.9% | 6.6K | 0% | +0.9 points | |
| 4, held 4th | 11.3% | 4.4K | 0% | +0.6 points |
46.4%
Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +2.5 points.
25.4%
Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -4 points.
16.9%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.9 points.
11.3%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.6 points.
Compare popularity between Shine Lawyers and its closest rivals
Every comparison with Shine Lawyers
3 comparisons
How has branded search demand for Shine Lawyers changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shine Lawyers in Australia fell from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Shine Lawyers’ share of searches among personal injury lawyers in Australia decreased from 21.8% to 16.9%.
- Across the 12 months ending September 2026, Shine Lawyers’ share of searches among personal injury lawyers in Australia peaked at 31.4% in February 2026 and was lowest at 16% in August 2026.
How did search popularity change for Australia personal injury lawyers in September 2026?
4 changes
In September 2026, Maurice Blackburn gained share of searches among personal injury lawyers in Australia, from 43.9% to 46.4%.
In September 2026, Shine Lawyers gained share of searches among personal injury lawyers in Australia, from 16% to 16.9%.
In September 2026, Turner Freeman Lawyers gained share of searches among personal injury lawyers in Australia, from 10.7% to 11.3%.
In September 2026, Slater and Gordon lost share of searches among personal injury lawyers in Australia, from 29.4% to 25.4%.
How are Shine Lawyers’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Shine Lawyers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- shine lawyers
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