Personal injury lawyers in Australia:Which are most popular?

Name: Personal injury lawyers in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Maurice Blackburn was the most searched personal injury lawyer brand in Australia, accounting for 46.4% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Maurice Blackburn, Slater and Gordon, Shine Lawyers and Turner Freeman Lawyers were mentioned most often, in two of the four answers. Maurice Blackburn was recommended most often, coming first in both responses that gave a list.

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Top personal injury lawyers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Maurice Blackburn, Slater and Gordon, Shine Lawyers and Turner Freeman Lawyers were mentioned most often, in two of the four answers. Maurice Blackburn was recommended most often, coming first in both answers that gave a list. Slater and Gordon was second, and Shine Lawyers was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Maurice Blackburn	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Slater and Gordon	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Shine Lawyers	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Turner Freeman Lawyers	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4

Maurice Blackburn2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Slater and Gordon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Shine Lawyers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Turner Freeman Lawyers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about personal injury lawyers

4 answers

Asked ChatGPT
“What's the best personal injury law firm in Australia?”
Asked ChatGPT
“Which Australian law firm is best for a compensation claim?”
1. 1Turner Freeman Lawyers
Asked ChatGPT
“What are the biggest personal injury law firms in Australia?”
Searched Google, AI Overview
“personal injury lawyers”
Searched Google, AI Overview
“compensation lawyers”
Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which personal injury lawyers do people search for most?

This chart shows how often people search Google for each personal injury lawyer brand by name. Each line represents a brand's share of searches for all four personal injury lawyer brands we track, month by month, from searches in Australia.

Share of searches among personal injury lawyers in Australia, by month

Month	Maurice Blackburn	Slater and Gordon	Shine Lawyers	Turner Freeman Lawyers
Oct 2025	39.8%	26.6%	21.8%	11.8%
Nov 2025	35.1%	28.7%	23.5%	12.8%
Dec 2025	35.9%	24%	29.4%	10.7%
Jan 2026	39.8%	21.8%	26.6%	11.8%
Feb 2026	31.4%	25.7%	31.4%	11.4%
Mar 2026	44%	29.3%	16%	10.7%
Apr 2026	38.7%	25.9%	21.2%	14.1%
May 2026	35.1%	23.5%	28.7%	12.8%
Jun 2026	35.1%	28.7%	23.5%	12.8%
Jul 2026	41.5%	27.7%	18.5%	12.3%
Aug 2026	43.9%	29.4%	16%	10.7%
Sep 2026	46.4%	25.4%	16.9%	11.3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Maurice Blackburn	46.4%	18.1K	0%	+2.5 points
2, held 2nd	Slater and Gordon	25.4%	9.9K	-18.2%	-4 points
3, held 3rd	Shine Lawyers	16.9%	6.6K	0%	+0.9 points
4, held 4th	Turner Freeman Lawyers	11.3%	4.4K	0%	+0.6 points

1.Maurice Blackburn
46.4%
Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +2.5 points.
2.Slater and Gordon
25.4%
Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -4 points.
3.Shine Lawyers
16.9%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.9 points.
4.Turner Freeman Lawyers
11.3%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.6 points.

Which brand is most popular in search among personal injury lawyers in Australia?

4 brands

In September 2026, Maurice Blackburn was the most searched among personal injury lawyer brands in Australia, with an estimated 18.1K branded searches, 46.4% of all searches for the four we track. Slater and Gordon is in 2nd place, 21 percentage points behind at 25.4%.

Australia personal injury lawyers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Maurice Blackburn	39.8% → 46.4%	46.4%Sep 2026	31.4%Feb 2026	1st
Slater and Gordon	26.6% → 25.4%	29.4%Aug 2026	21.8%Jan 2026	2nd
Shine Lawyers	21.8% → 16.9%	31.4%Feb 2026	16%Aug 2026	3rd
Turner Freeman Lawyers	11.8% → 11.3%	14.1%Apr 2026	10.7%Aug 2026	4th

Each finding as a sentence

Across the 12 months ending September 2026, Maurice Blackburn’s share of searches among personal injury lawyers in Australia increased from 39.8% to 46.4%.
Across the 12 months ending September 2026, Slater and Gordon’s share of searches among personal injury lawyers in Australia decreased from 26.6% to 25.4%.
Across the 12 months ending September 2026, Shine Lawyers’ share of searches among personal injury lawyers in Australia decreased from 21.8% to 16.9%.
Across the 12 months ending September 2026, Turner Freeman Lawyers’ share of searches among personal injury lawyers in Australia decreased from 11.8% to 11.3%.
Across the 12 months ending September 2026, Maurice Blackburn’s share of searches among personal injury lawyers in Australia peaked at 46.4% in September 2026 and was lowest at 31.4% in February 2026.
Across the 12 months ending September 2026, Slater and Gordon’s share of searches among personal injury lawyers in Australia peaked at 29.4% in August 2026 and was lowest at 21.8% in January 2026.
Across the 12 months ending September 2026, Shine Lawyers’ share of searches among personal injury lawyers in Australia peaked at 31.4% in February 2026 and was lowest at 16% in August 2026.
Across the 12 months ending September 2026, Turner Freeman Lawyers’ share of searches among personal injury lawyers in Australia peaked at 14.1% in April 2026 and was lowest at 10.7% in August 2026.

How did search popularity change for Australia personal injury lawyers in September 2026?

4 changes

In September 2026, Maurice Blackburn gained share of searches among personal injury lawyers in Australia, from 43.9% to 46.4%.
In September 2026, Shine Lawyers gained share of searches among personal injury lawyers in Australia, from 16% to 16.9%.
In September 2026, Turner Freeman Lawyers gained share of searches among personal injury lawyers in Australia, from 10.7% to 11.3%.
In September 2026, Slater and Gordon lost share of searches among personal injury lawyers in Australia, from 29.4% to 25.4%.

How are branded searches counted for personal injury lawyers?

4 search terms

Each brand's share of searches among personal injury lawyers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.