How popular isSlater and Gordon?
In September 2026, people searched for Slater and Gordon by name about 9,900 times in Australia, about the same as the previous year. These searches made up 25.4% of all Australia personal injury lawyer searches, placing Slater and Gordon second out of four brands. When we asked both ChatGPT and Google AI Overviews about personal injury lawyers, Slater and Gordon appeared in two of the four answers and was the second most recommended of the four.
Slater and Gordon is the second most searched of 4 competitors and the second most recommended in AI answers.
Maurice BlackburnShare of searches 46.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
Slater and GordonShare of searches 25.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
Shine LawyersShare of searches 16.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Turner Freeman LawyersShare of searches 11.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Follow Slater and Gordon and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top personal injury lawyers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Slater and Gordon was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Slater and Gordon is the second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maurice Blackburn2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Slater and Gordon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Shine Lawyers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Turner Freeman Lawyers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about personal injury lawyers
4 answers
Asked ChatGPT
“What's the best personal injury law firm in Australia?”
Asked ChatGPT
“Which Australian law firm is best for a compensation claim?”
Asked ChatGPT
“What are the biggest personal injury law firms in Australia?”
Searched Google, AI Overview
“personal injury lawyers”
Searched Google, AI Overview
“compensation lawyers”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which personal injury lawyers compete with Slater and Gordon?
Share of searches by month for Maurice Blackburn, Slater and Gordon, Shine Lawyers, Turner Freeman Lawyers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maurice Blackburn | Slater and Gordon | Shine Lawyers | Turner Freeman Lawyers |
|---|---|---|---|---|
| Oct 2025 | 39.8% | 26.6% | 21.8% | 11.8% |
| Nov 2025 | 35.1% | 28.7% | 23.5% | 12.8% |
| Dec 2025 | 35.9% | 24% | 29.4% | 10.7% |
| Jan 2026 | 39.8% | 21.8% | 26.6% | 11.8% |
| Feb 2026 | 31.4% | 25.7% | 31.4% | 11.4% |
| Mar 2026 | 44% | 29.3% | 16% | 10.7% |
| Apr 2026 | 38.7% | 25.9% | 21.2% | 14.1% |
| May 2026 | 35.1% | 23.5% | 28.7% | 12.8% |
| Jun 2026 | 35.1% | 28.7% | 23.5% | 12.8% |
| Jul 2026 | 41.5% | 27.7% | 18.5% | 12.3% |
| Aug 2026 | 43.9% | 29.4% | 16% | 10.7% |
| Sep 2026 | 46.4% | 25.4% | 16.9% | 11.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.4% | 18.1K | 0% | +2.5 points | |
| 2, held 2nd | 25.4% | 9.9K | -18.2% | -4 points | |
| 3, held 3rd | 16.9% | 6.6K | 0% | +0.9 points | |
| 4, held 4th | 11.3% | 4.4K | 0% | +0.6 points |
46.4%
Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +2.5 points.
25.4%
Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -4 points.
16.9%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.9 points.
11.3%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.6 points.
Compare popularity between Slater and Gordon and its closest rivals
Every comparison with Slater and Gordon
3 comparisons
How has branded search demand for Slater and Gordon changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Slater and Gordon in Australia held steady at 9.9K.
- Across the 12 months ending September 2026, Slater and Gordon’s share of searches among personal injury lawyers in Australia decreased from 26.6% to 25.4%.
- Across the 12 months ending September 2026, Slater and Gordon’s share of searches among personal injury lawyers in Australia peaked at 29.4% in August 2026 and was lowest at 21.8% in January 2026.
How did search popularity change for Australia personal injury lawyers in September 2026?
4 changes
In September 2026, Maurice Blackburn gained share of searches among personal injury lawyers in Australia, from 43.9% to 46.4%.
In September 2026, Shine Lawyers gained share of searches among personal injury lawyers in Australia, from 16% to 16.9%.
In September 2026, Turner Freeman Lawyers gained share of searches among personal injury lawyers in Australia, from 10.7% to 11.3%.
In September 2026, Slater and Gordon lost share of searches among personal injury lawyers in Australia, from 29.4% to 25.4%.
How are Slater and Gordon’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Slater and Gordon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- slater and gordon
Do you work for Slater and Gordon? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Slater and Gordon your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.