Period care brands in Australia:Which are most popular?

Name: Period care brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Modibodi was the most searched period care brand in Australia, accounting for 36.7% of all searches among the 12 brands we track. When we checked with ChatGPT and Google AI Overviews, Modibodi and TOM Organic were mentioned most often, in three of the five answers. Modibodi and TOM Organic tied as the most recommended.

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Top period care brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Modibodi and TOM Organic were mentioned most often, in three of the five answers. Modibodi and TOM Organic tied as the most recommended. U by Kotex was third. Stayfree, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Modibodi	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
TOM Organic	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Libra	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
U by Kotex	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Bonds	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Carefree	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Always	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Cottons	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Tsuno	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Stayfree	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Moxie	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Thinx	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Modibodi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TOM Organic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Libra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
U by Kotex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bonds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Carefree1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Always1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cottons1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tsuno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stayfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moxie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thinx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about period care brands

5 answers

Asked ChatGPT
“What are the best pads and tampons in Australia?”
1. 1U by Kotex
2. 2Libra
3. 3TOM Organic
4. 4Cottons
5. 5Modibodi
Asked ChatGPT
“Which period underwear brand is best in Australia?”
1. 1Modibodi
2. 2Bonds
Asked ChatGPT
“What are the best organic tampon brands?”
1. 1TOM Organic
2. 2Tsuno
Searched Google, AI Overview
“period underwear”
1. 1Modibodi
2. 2Bonds
Searched Google, AI Overview
“tampons”
1. 1U by Kotex
2. 2Libra
3. 3TOM Organic
4. 4Carefree
5. 5Always

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which period care brands do people search for most?

This chart shows how often people search Google for each period care brand by name. Each line represents a brand's share of searches for all 12 period care brands we track, month by month, from searches in Australia.

Share of searches among period care brands in Australia, by month

Month	Modibodi	Libra	U by Kotex	Bonds	Stayfree	TOM Organic	Moxie	Carefree	Always	Cottons	Tsuno	Thinx
Oct 2025	44.4%	24.2%	8%	7.2%	3.9%	3.1%	0.79%	1.2%	5.9%	0.52%	0.34%	0.43%
Nov 2025	58.8%	17.6%	7.1%	6.4%	2.8%	2.3%	0.7%	0.86%	2.3%	0.46%	0.25%	0.38%
Dec 2025	50.9%	22.7%	8.6%	6.8%	3.6%	2.4%	0.9%	1.1%	1.7%	0.6%	0.21%	0.49%
Jan 2026	53.8%	19.7%	8%	7.1%	3.9%	2.6%	0.96%	1.2%	1.4%	0.63%	0.28%	0.52%
Feb 2026	45.7%	24.9%	9.5%	7.4%	3.3%	3.3%	0.99%	1.2%	2.1%	0.8%	0.35%	0.43%
Mar 2026	37.1%	30.3%	10%	7.4%	4.9%	3.3%	1.2%	1.5%	2.7%	0.8%	0.35%	0.43%
Apr 2026	38.4%	25.6%	12.7%	7.6%	5.1%	3.4%	1.3%	1.5%	2.8%	0.83%	0.36%	0.45%
May 2026	34.2%	28%	13.8%	8.3%	5.5%	3.6%	1.4%	1.4%	2.5%	0.74%	0.4%	0.4%
Jun 2026	38.3%	25.5%	12.6%	7.6%	6.2%	3.3%	1.2%	1.5%	2.2%	0.83%	0.29%	0.36%
Jul 2026	29.3%	35.9%	12.6%	7.1%	5.8%	3.1%	1.4%	1.4%	2.1%	0.78%	0.27%	0.27%
Aug 2026	36.3%	29.6%	11.1%	7.2%	5.9%	3.9%	1.6%	1.2%	1.6%	0.96%	0.23%	0.34%
Sep 2026	36.7%	29.9%	11.2%	6%	6%	4%	2.2%	1.5%	1.2%	0.79%	0.35%	0.28%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Modibodi	36.7%	22.2K	0%	+0.4 points
2, held 2nd	Libra	29.9%	18.1K	0%	+0.3 points
3, held 3rd	U by Kotex Kimberly-Clark	11.2%	6.8K	0%	+0.1 points
4, held 4th	Bonds	6%	3.6K	-18.2%	-1.2 points
5, held 5th	Stayfree	6%	3.6K	0%	+0.1 points
6, held 6th	TOM Organic	4%	2.4K	0%	0 points
7, moved from 8th to 7th	Moxie	2.2%	1.3K	+30%	+0.5 pointsmoved from 8th to 7th
8, moved from 9th to 8th	Carefree	1.5%	880	+22.2%	+0.3 pointsmoved from 9th to 8th
9, moved from 7th to 9th	Always	1.2%	720	-28%	-0.4 pointsmoved from 7th to 9th
10, held 10th	Cottons	0.79%	480	-18.6%	-0.2 points
11, moved from 12th to 11th	Tsuno	0.35%	210	+50%	+0.1 pointsmoved from 12th to 11th
12, moved from 11th to 12th	Thinx Kimberly-Clark	0.28%	170	-19%	-0.1 pointsmoved from 11th to 12th

1.Modibodi
36.7%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.
2.Libra
29.9%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.U by Kotex
11.2%
Held 3rd. 6.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.Bonds
6%
Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
5.Stayfree
6%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.TOM Organic
4%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
7.Moxie
2.2%
Moved from 8th to 7th. 1.3K estimated branded searches, +30% vs prior month. Share +0.5 points.
8.Carefree
1.5%
Moved from 9th to 8th. 880 estimated branded searches, +22.2% vs prior month. Share +0.3 points.
9.Always
1.2%
Moved from 7th to 9th. 720 estimated branded searches, -28% vs prior month. Share -0.4 points.
10.Cottons
0.79%
Held 10th. 480 estimated branded searches, -18.6% vs prior month. Share -0.2 points.
11.Tsuno
0.35%
Moved from 12th to 11th. 210 estimated branded searches, +50% vs prior month. Share +0.1 points.
12.Thinx
0.28%
Moved from 11th to 12th. 170 estimated branded searches, -19% vs prior month. Share -0.1 points.

Which brand is most popular in search among period care brands in Australia?

12 brands

In September 2026, Modibodi was the most searched among period care brands in Australia, with an estimated 22.2K branded searches, 36.7% of all searches for the 12 we track. Libra is in 2nd place, 6.8 percentage points behind at 29.9%.

Australia period care brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Modibodi	44.4% → 36.7%	58.8%Nov 2025	29.3%Jul 2026	1st
Libra	24.2% → 29.9%	35.9%Jul 2026	17.6%Nov 2025	2nd
U by Kotex	8% → 11.2%	13.8%May 2026	7.1%Nov 2025	3rd
Bonds	7.2% → 6%	8.3%May 2026	6%Sep 2026	4th
Stayfree	3.9% → 6%	6.2%Jun 2026	2.8%Nov 2025	6th → 5th
TOM Organic	3.1% → 4%	4%Sep 2026	2.3%Nov 2025	7th → 6th
Moxie	0.79% → 2.2%	2.2%Sep 2026	0.7%Nov 2025	9th → 7th
Carefree	1.2% → 1.5%	1.5%Apr 2026	0.86%Nov 2025	8th
Always	5.9% → 1.2%	5.9%Oct 2025	1.2%Sep 2026	5th → 9th
Cottons	0.52% → 0.79%	0.96%Aug 2026	0.46%Nov 2025	10th
Tsuno	0.34% → 0.35%	0.4%May 2026	0.21%Dec 2025	12th → 11th
Thinx	0.43% → 0.28%	0.52%Jan 2026	0.27%Jul 2026	11th → 12th

Each finding as a sentence

Across the 12 months ending September 2026, Modibodi’s share of searches among period care brands in Australia decreased from 44.4% to 36.7%.
Across the 12 months ending September 2026, Libra’s share of searches among period care brands in Australia increased from 24.2% to 29.9%.
Across the 12 months ending September 2026, U by Kotex’s share of searches among period care brands in Australia increased from 8% to 11.2%.
Across the 12 months ending September 2026, Bonds’ share of searches among period care brands in Australia decreased from 7.2% to 6%.
Across the 12 months ending September 2026, Stayfree’s share of searches among period care brands in Australia increased from 3.9% to 6%.
Across the 12 months ending September 2026, TOM Organic’s share of searches among period care brands in Australia increased from 3.1% to 4%.
Across the 12 months ending September 2026, Moxie’s share of searches among period care brands in Australia increased from 0.79% to 2.2%.
Across the 12 months ending September 2026, Always’ share of searches among period care brands in Australia decreased from 5.9% to 1.2%.
Across the 12 months ending September 2026, Modibodi’s share of searches among period care brands in Australia peaked at 58.8% in November 2025 and was lowest at 29.3% in July 2026.
Across the 12 months ending September 2026, Libra’s share of searches among period care brands in Australia peaked at 35.9% in July 2026 and was lowest at 17.6% in November 2025.
Across the 12 months ending September 2026, U by Kotex’s share of searches among period care brands in Australia peaked at 13.8% in May 2026 and was lowest at 7.1% in November 2025.
Across the 12 months ending September 2026, Bonds’ share of searches among period care brands in Australia peaked at 8.3% in May 2026 and was lowest at 6% in September 2026.
Across the 12 months ending September 2026, Stayfree’s share of searches among period care brands in Australia peaked at 6.2% in June 2026 and was lowest at 2.8% in November 2025.
Across the 12 months ending September 2026, TOM Organic’s share of searches among period care brands in Australia peaked at 4% in September 2026 and was lowest at 2.3% in November 2025.
Across the 12 months ending September 2026, Moxie’s share of searches among period care brands in Australia peaked at 2.2% in September 2026 and was lowest at 0.7% in November 2025.
Across the 12 months ending September 2026, Stayfree rose from 6th to 5th among period care brands in Australia.
Across the 12 months ending September 2026, TOM Organic rose from 7th to 6th among period care brands in Australia.
Across the 12 months ending September 2026, Moxie rose from 9th to 7th among period care brands in Australia.
Across the 12 months ending September 2026, Always fell from 5th to 9th among period care brands in Australia.
Across the 12 months ending September 2026, Tsuno rose from 12th to 11th among period care brands in Australia.
Across the 12 months ending September 2026, Thinx fell from 11th to 12th among period care brands in Australia.
Across the 12 months ending September 2026, Carefree and Cottons held steady: their share of searches among period care brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia period care brands in September 2026?

8 changes

In September 2026, Moxie overtook Always to rank 7th among period care brands in Australia, with 2.2% of the searches.
In September 2026, Bonds lost share of searches among period care brands in Australia, from 7.2% to 6%.
Always’ share of searches among period care brands in Australia has lost ground for 3 months in a row, from 2.2% to 1.2% in September 2026.
In September 2026, Carefree rose from 9th to 8th among period care brands in Australia.
In September 2026, Tsuno rose from 12th to 11th among period care brands in Australia.
In September 2026, Thinx fell from 11th to 12th among period care brands in Australia.
Estimated monthly branded searches for Cottons in Australia rose 50% over 12 measured months, from 320 to 480 in September 2026.
Estimated monthly branded searches for Stayfree in Australia rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026.

How are branded searches counted for period care brands?

13 search terms

Each brand's share of searches among period care brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.