Brandwave

Modibodi vs U by Kotex:Which is more popular?

In September 2026, Modibodi had more branded searches than U by Kotex among period care brands in Australia. Modibodi had about 22,200 branded searches, while U by Kotex had 6,800. Modibodi made up 36.7% of all period care brand searches we track, and U by Kotex accounted for 11.2%. When we asked ChatGPT and Google AI Overviews about period care brands, Modibodi appeared in three of the five answers and U by Kotex in two. Modibodi and U by Kotex were each mentioned first in two of the four answers that named either.

Among period care brands in Australia in September 2026

Who do people search for more?

Modibodi, about 3 searches for every 1 for U by Kotex

Modibodi 22.2K searchesU by Kotex 6.8K searches

Who does AI mention more?

Modibodi, mentioned in 3 of 5 answers, U by Kotex in 2

Modibodi in 3 of 5U by Kotex in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Modibodi first in 2U by Kotex first in 2

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Top period care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Modibodi was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. U by Kotex was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Modibodi and U by Kotex were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modibodi1st
  2. TOM Organic1st
  3. U by Kotex3rd
  4. Libra4th
  5. Bonds5th
  6. Tsuno6th
  7. Carefree7th
  8. Cottons7th
  9. Always9th
  10. Stayfree–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modibodi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TOM Organic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Libra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • U by Kotex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bonds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carefree1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Always1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cottons1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tsuno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stayfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about period care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Modibodi or U by Kotex more popular in search?

This chart shows how often people search Google for Modibodi and U by Kotex by name. Each line represents a brand's share of searches for all 12 period care brands we track, month by month, from searches in Australia.

Modibodi and U by Kotex among period care brands in Australia, by month

Share of searches by month for Modibodi, U by Kotex. The figures are in the table below the chart.

View monthly share of searches table
MonthModibodiLibraU by KotexBondsStayfreeTOM OrganicMoxieCarefreeAlwaysCottonsTsunoThinx
Oct 202544.4%24.2%8%7.2%3.9%3.1%0.79%1.2%5.9%0.52%0.34%0.43%
Nov 202558.8%17.6%7.1%6.4%2.8%2.3%0.7%0.86%2.3%0.46%0.25%0.38%
Dec 202550.9%22.7%8.6%6.8%3.6%2.4%0.9%1.1%1.7%0.6%0.21%0.49%
Jan 202653.8%19.7%8%7.1%3.9%2.6%0.96%1.2%1.4%0.63%0.28%0.52%
Feb 202645.7%24.9%9.5%7.4%3.3%3.3%0.99%1.2%2.1%0.8%0.35%0.43%
Mar 202637.1%30.3%10%7.4%4.9%3.3%1.2%1.5%2.7%0.8%0.35%0.43%
Apr 202638.4%25.6%12.7%7.6%5.1%3.4%1.3%1.5%2.8%0.83%0.36%0.45%
May 202634.2%28%13.8%8.3%5.5%3.6%1.4%1.4%2.5%0.74%0.4%0.4%
Jun 202638.3%25.5%12.6%7.6%6.2%3.3%1.2%1.5%2.2%0.83%0.29%0.36%
Jul 202629.3%35.9%12.6%7.1%5.8%3.1%1.4%1.4%2.1%0.78%0.27%0.27%
Aug 202636.3%29.6%11.1%7.2%5.9%3.9%1.6%1.2%1.6%0.96%0.23%0.34%
Sep 202636.7%29.9%11.2%6%6%4%2.2%1.5%1.2%0.79%0.35%0.28%

How has the Modibodi and U by Kotex comparison changed over the last 12 months?

3 findings
  • Modibodi was ahead of U by Kotex in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Modibodi’s share of searches among period care brands in Australia moved from 44.4% to 36.7%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, U by Kotex’s share of searches among period care brands in Australia moved from 8% to 11.2%, and its estimated monthly branded searches moved from 4.9K to 6.8K.

How did search popularity change for Australia period care brands in September 2026?

2 changes

  1. Estimated monthly branded searches for U by Kotex in Australia rose 38.8% over 12 measured months, from 4.9K to 6.8K in September 2026.

  2. Estimated monthly branded searches for Modibodi in Australia fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Modibodi’s and U by Kotex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Modibodi

1 branded search term

  • modibodi

U by Kotex

2 branded search terms

  • kotex
  • u by kotex

How the Brand Demand Index is measured

Other head-to-heads among period care brands

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