Bonds vs U by Kotex:Which is more popular?
In September 2026, U by Kotex had more branded searches than Bonds among period care brands in Australia. U by Kotex had about 6,800 branded searches, while Bonds had 3,600. U by Kotex made up 11.2% of all period care brand searches we track, and Bonds accounted for 6%. When we asked ChatGPT and Google AI Overviews about period care brands, Bonds and U by Kotex each appeared in two of the five answers. Bonds and U by Kotex were each mentioned first in two of the four answers that named either.
Who do people search for more?
U by Kotex, about 89% more searches than Bonds
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top period care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bonds and U by Kotex were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bonds and U by Kotex were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Modibodi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TOM Organic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Libra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- U by Kotex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bonds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Carefree1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Always1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cottons1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tsuno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stayfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about period care brands
5 answers
Asked ChatGPT
“What are the best pads and tampons in Australia?”
Asked ChatGPT
“Which period underwear brand is best in Australia?”
Asked ChatGPT
“What are the best organic tampon brands?”
Searched Google, AI Overview
“period underwear”
Searched Google, AI Overview
“tampons”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Bonds or U by Kotex more popular in search?
This chart shows how often people search Google for Bonds and U by Kotex by name. Each line represents a brand's share of searches for all 12 period care brands we track, month by month, from searches in Australia.
Share of searches by month for U by Kotex, Bonds. The figures are in the table below the chart.
View monthly share of searches table
| Month | Modibodi | Libra | U by Kotex | Bonds | Stayfree | TOM Organic | Moxie | Carefree | Always | Cottons | Tsuno | Thinx |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 24.2% | 8% | 7.2% | 3.9% | 3.1% | 0.79% | 1.2% | 5.9% | 0.52% | 0.34% | 0.43% |
| Nov 2025 | 58.8% | 17.6% | 7.1% | 6.4% | 2.8% | 2.3% | 0.7% | 0.86% | 2.3% | 0.46% | 0.25% | 0.38% |
| Dec 2025 | 50.9% | 22.7% | 8.6% | 6.8% | 3.6% | 2.4% | 0.9% | 1.1% | 1.7% | 0.6% | 0.21% | 0.49% |
| Jan 2026 | 53.8% | 19.7% | 8% | 7.1% | 3.9% | 2.6% | 0.96% | 1.2% | 1.4% | 0.63% | 0.28% | 0.52% |
| Feb 2026 | 45.7% | 24.9% | 9.5% | 7.4% | 3.3% | 3.3% | 0.99% | 1.2% | 2.1% | 0.8% | 0.35% | 0.43% |
| Mar 2026 | 37.1% | 30.3% | 10% | 7.4% | 4.9% | 3.3% | 1.2% | 1.5% | 2.7% | 0.8% | 0.35% | 0.43% |
| Apr 2026 | 38.4% | 25.6% | 12.7% | 7.6% | 5.1% | 3.4% | 1.3% | 1.5% | 2.8% | 0.83% | 0.36% | 0.45% |
| May 2026 | 34.2% | 28% | 13.8% | 8.3% | 5.5% | 3.6% | 1.4% | 1.4% | 2.5% | 0.74% | 0.4% | 0.4% |
| Jun 2026 | 38.3% | 25.5% | 12.6% | 7.6% | 6.2% | 3.3% | 1.2% | 1.5% | 2.2% | 0.83% | 0.29% | 0.36% |
| Jul 2026 | 29.3% | 35.9% | 12.6% | 7.1% | 5.8% | 3.1% | 1.4% | 1.4% | 2.1% | 0.78% | 0.27% | 0.27% |
| Aug 2026 | 36.3% | 29.6% | 11.1% | 7.2% | 5.9% | 3.9% | 1.6% | 1.2% | 1.6% | 0.96% | 0.23% | 0.34% |
| Sep 2026 | 36.7% | 29.9% | 11.2% | 6% | 6% | 4% | 2.2% | 1.5% | 1.2% | 0.79% | 0.35% | 0.28% |
How has the Bonds and U by Kotex comparison changed over the last 12 months?
3 findings
- U by Kotex was ahead of Bonds in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bonds’ share of searches among period care brands in Australia moved from 7.2% to 6%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, U by Kotex’s share of searches among period care brands in Australia moved from 8% to 11.2%, and its estimated monthly branded searches moved from 4.9K to 6.8K.
How did search popularity change for Australia period care brands in September 2026?
2 changes
In September 2026, Bonds lost share of searches among period care brands in Australia, from 7.2% to 6%.
Estimated monthly branded searches for U by Kotex in Australia rose 38.8% over 12 measured months, from 4.9K to 6.8K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bonds’ and U by Kotex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bonds
1 branded search term
- bonds period undies
U by Kotex
2 branded search terms
- kotex
- u by kotex
Other head-to-heads among period care brands
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