Optometrists in Australia:Which are most popular?
In September 2026, Specsavers was the most searched optometrist in Australia, accounting for 75.5% of all searches among the four optometrists we track. When we checked with ChatGPT and Google AI Overviews, Specsavers showed up in every answer.
SpecsaversShare of searches 75.5%Mentioned in 3 of 3 AI answers
OPSMShare of searches 18.6%Mentioned in 1 of 3 AI answers
Bupa OpticalShare of searches 4.5%Mentioned in 0 of 3 AI answers
Laubman & PankShare of searches 1.5%Mentioned in 1 of 3 AI answers
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Top optometrists in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions, Specsavers appeared every time. Bupa Optical, which ranked third in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Specsavers3 of 3Named in 3 of 3 ChatGPT answers
- OPSM1 of 3Named in 1 of 3 ChatGPT answers
- Laubman & Pank1 of 3Named in 1 of 3 ChatGPT answers
- Bupa Optical0 of 3Named in 0 of 3 ChatGPT answers
See every answer about optometrists
3 answers
Asked ChatGPT
“Which optometrist should I go to in Australia?”
Asked ChatGPT
“What are the best optometrist chains in Australia?”
Asked ChatGPT
“What's the cheapest place for glasses and an eye test in Australia?”
Searched Google, AI Overview
“optometrist”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“optometrist near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which optometrists do people search for most?
This chart shows how often people search Google for each optometrist by name. Each line represents a brand's share of searches for all four optometrists we track, month by month, from searches in Australia.
Share of searches by month for Specsavers, OPSM, Bupa Optical. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specsavers | OPSM | Bupa Optical | Laubman & Pank |
|---|---|---|---|---|
| Oct 2025 | 75.6% | 18.6% | 4.6% | 1.2% |
| Nov 2025 | 75.7% | 18.5% | 4.6% | 1.2% |
| Dec 2025 | 74.7% | 18.4% | 5.5% | 1.4% |
| Jan 2026 | 75.4% | 18.5% | 4.6% | 1.5% |
| Feb 2026 | 75.4% | 18.5% | 4.5% | 1.5% |
| Mar 2026 | 79% | 15.9% | 3.9% | 1.3% |
| Apr 2026 | 75.5% | 18.6% | 4.5% | 1.5% |
| May 2026 | 75.5% | 18.6% | 4.5% | 1.5% |
| Jun 2026 | 75.5% | 18.6% | 4.5% | 1.5% |
| Jul 2026 | 75.5% | 18.6% | 4.5% | 1.4% |
| Aug 2026 | 79.6% | 16% | 3.2% | 1.3% |
| Sep 2026 | 75.5% | 18.6% | 4.5% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.5% | 301K | -18.2% | -4.1 points | |
| 2, held 2nd | 18.6% | 74K | 0% | +2.6 points | |
| 3, held 3rd | 4.5% | 18.1K | +22.3% | +1.3 points | |
| 4, held 4th | 1.5% | 5.8K | 0% | +0.2 points |
75.5%
Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -4.1 points.
2.
OPSM18.6%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +2.6 points.
4.5%
Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.3 points.
1.5%
Held 4th. 5.8K estimated branded searches, 0% vs prior month. Share +0.2 points.
Which brand is most popular in search among optometrists in Australia?
4 brands
In September 2026, Specsavers was the most searched among optometrists in Australia, with an estimated 301K branded searches, 75.5% of all searches for the four we track. OPSM is in 2nd place, 56.9 percentage points behind at 18.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Specsavers | 75.6% → 75.5% | 79.6%Aug 2026 | 74.7%Dec 2025 | 1st |
| OPSM | 18.6% | 18.6%Oct 2025 | 15.9%Mar 2026 | 2nd |
| Bupa Optical | 4.6% → 4.5% | 5.5%Dec 2025 | 3.2%Aug 2026 | 3rd |
| Laubman & Pank | 1.2% → 1.5% | 1.5%Feb 2026 | 1.2%Oct 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Specsavers’ share of searches among optometrists in Australia peaked at 79.6% in August 2026 and was lowest at 74.7% in December 2025.
- Across the 12 months ending September 2026, OPSM’s share of searches among optometrists in Australia peaked at 18.6% in October 2025 and was lowest at 15.9% in March 2026.
- Across the 12 months ending September 2026, Bupa Optical’s share of searches among optometrists in Australia peaked at 5.5% in December 2025 and was lowest at 3.2% in August 2026.
- Across the 12 months ending September 2026, Specsavers, OPSM, Bupa Optical and Laubman & Pank held steady: their share of searches among optometrists in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia optometrists in September 2026?
3 changes
In September 2026, OPSM gained share of searches among optometrists in Australia, from 16% to 18.6%.
In September 2026, Bupa Optical gained share of searches among optometrists in Australia, from 3.2% to 4.5%.
In September 2026, Specsavers lost share of searches among optometrists in Australia, from 79.6% to 75.5%.
How are branded searches counted for optometrists?
5 search terms
Each brand's share of searches among optometrists comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Specsavers
1 branded search term
- specsavers
OPSM
1 branded search term
- opsm
Bupa Optical
1 branded search term
- bupa optical
Laubman & Pank
2 branded search terms
- laubman & pank
- laubman and pank
Compare popularity between leading brands
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