Bupa Optical vs OPSM:Which is more popular?
In September 2026, OPSM had more branded searches than Bupa Optical among optometrists in Australia. OPSM had about 74,000 branded searches, while Bupa Optical had 18,100. OPSM made up 18.6% of all optometrist searches we track, and Bupa Optical accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about optometrists, OPSM appeared in one of the three answers and Bupa Optical in none.
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Top optometrists in ChatGPT and Google AI Overviews
In three ChatGPT questions, OPSM was mentioned in one out of three: in one of the three ChatGPT answers. Bupa Optical did not appear in any of the three answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Specsavers3 of 3Named in 3 of 3 ChatGPT answers
OPSM1 of 3Named in 1 of 3 ChatGPT answers
Laubman & Pank1 of 3Named in 1 of 3 ChatGPT answers
Bupa Optical0 of 3Named in 0 of 3 ChatGPT answers
See every answer about optometrists
3 answers
Asked ChatGPT
“Which optometrist should I go to in Australia?”
Asked ChatGPT
“What are the best optometrist chains in Australia?”
Asked ChatGPT
“What's the cheapest place for glasses and an eye test in Australia?”
Searched Google, AI Overview
“optometrist”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“optometrist near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Bupa Optical or OPSM more popular in search?
This chart shows how often people search Google for Bupa Optical and OPSM by name. Each line represents a brand's share of searches for all four optometrists we track, month by month, from searches in Australia.
Share of searches by month for OPSM, Bupa Optical. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specsavers | OPSM | Bupa Optical | Laubman & Pank |
|---|---|---|---|---|
| Oct 2025 | 75.6% | 18.6% | 4.6% | 1.2% |
| Nov 2025 | 75.7% | 18.5% | 4.6% | 1.2% |
| Dec 2025 | 74.7% | 18.4% | 5.5% | 1.4% |
| Jan 2026 | 75.4% | 18.5% | 4.6% | 1.5% |
| Feb 2026 | 75.4% | 18.5% | 4.5% | 1.5% |
| Mar 2026 | 79% | 15.9% | 3.9% | 1.3% |
| Apr 2026 | 75.5% | 18.6% | 4.5% | 1.5% |
| May 2026 | 75.5% | 18.6% | 4.5% | 1.5% |
| Jun 2026 | 75.5% | 18.6% | 4.5% | 1.5% |
| Jul 2026 | 75.5% | 18.6% | 4.5% | 1.4% |
| Aug 2026 | 79.6% | 16% | 3.2% | 1.3% |
| Sep 2026 | 75.5% | 18.6% | 4.5% | 1.5% |
How has the Bupa Optical and OPSM comparison changed over the last 12 months?
3 findings
- OPSM was ahead of Bupa Optical in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bupa Optical’s share of searches among optometrists in Australia moved from 4.6% to 4.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, OPSM’s share of searches among optometrists in Australia held steady at 18.6%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for Australia optometrists in September 2026?
2 changes
In September 2026, OPSM gained share of searches among optometrists in Australia, from 16% to 18.6%.
In September 2026, Bupa Optical gained share of searches among optometrists in Australia, from 3.2% to 4.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bupa Optical’s and OPSM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bupa Optical
1 branded search term
- bupa optical
OPSM
1 branded search term
- opsm
Other head-to-heads among optometrists
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