Brandwave

How popular isOPSM?

In September 2026, people searched for OPSM by name about 74,000 times in Australia, an 18.2% decrease from the previous year. These searches made up 18.6% of all Australia optometrist searches, placing OPSM second out of four optometrists. When we asked both ChatGPT and Google AI Overviews about optometrists, OPSM appeared in one of the three answers.

Search and AI answers in September 2026

OPSM is the second most searched of 4 competitors.

  1. SpecsaversShare of searches 75.5%Mentioned in 3 of 3 AI answers
  2. OPSMShare of searches 18.6%Mentioned in 1 of 3 AI answers
  3. Bupa OpticalShare of searches 4.5%Mentioned in 0 of 3 AI answers
  4. Laubman & PankShare of searches 1.5%Mentioned in 1 of 3 AI answers
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Top optometrists in ChatGPT and Google AI Overviews

In three ChatGPT questions, OPSM was mentioned in one out of three: in one of the three ChatGPT answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specsavers3 of 3Named in 3 of 3 ChatGPT answers
  • OPSM1 of 3Named in 1 of 3 ChatGPT answers
  • Laubman & Pank1 of 3Named in 1 of 3 ChatGPT answers
  • Bupa Optical0 of 3Named in 0 of 3 ChatGPT answers

See every answer about optometrists

3 answers

  • Asked ChatGPT

    “Which optometrist should I go to in Australia?”

    1. 1Specsavers

  • Asked ChatGPT

    “What are the best optometrist chains in Australia?”

    1. 1Specsavers
    2. 2OPSM
    3. 3Laubman & Pank

  • Asked ChatGPT

    “What's the cheapest place for glasses and an eye test in Australia?”

    1. 1Specsavers

  • Searched Google, AI Overview

    “optometrist”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “optometrist near me”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which optometrists compete with OPSM?

OPSM against optometrists in Australia, by month

Share of searches by month for Specsavers, OPSM, Bupa Optical. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecsaversOPSMBupa OpticalLaubman & Pank
Oct 202575.6%18.6%4.6%1.2%
Nov 202575.7%18.5%4.6%1.2%
Dec 202574.7%18.4%5.5%1.4%
Jan 202675.4%18.5%4.6%1.5%
Feb 202675.4%18.5%4.5%1.5%
Mar 202679%15.9%3.9%1.3%
Apr 202675.5%18.6%4.5%1.5%
May 202675.5%18.6%4.5%1.5%
Jun 202675.5%18.6%4.5%1.5%
Jul 202675.5%18.6%4.5%1.4%
Aug 202679.6%16%3.2%1.3%
Sep 202675.5%18.6%4.5%1.5%

  1. 1.Specsavers

    75.5%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  2. 2.OPSM

    18.6%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. 3.Bupa Optical

    4.5%

    Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.3 points.

  4. 4.Laubman & Pank

    1.5%

    Held 4th. 5.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between OPSM and its closest rivals

Every comparison with OPSM

3 comparisons

How has branded search demand for OPSM changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OPSM in Australia fell from 90.5K to 74K.
  • Across the 12 months ending September 2026, OPSM’s share of searches among optometrists in Australia peaked at 18.6% in October 2025 and was lowest at 15.9% in March 2026.

How did search popularity change for Australia optometrists in September 2026?

3 changes

  1. In September 2026, OPSM gained share of searches among optometrists in Australia, from 16% to 18.6%.

  2. In September 2026, Bupa Optical gained share of searches among optometrists in Australia, from 3.2% to 4.5%.

  3. In September 2026, Specsavers lost share of searches among optometrists in Australia, from 79.6% to 75.5%.

How are OPSM’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using OPSM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • opsm

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How the Brand Demand Index is measured

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