Smash vs Tupperware:Which is more popular?
In September 2026, Tupperware had more branded searches than Smash among food storage brands in Australia. Tupperware had about 12,100 branded searches, while Smash had 2,400. Tupperware made up 29.2% of all food storage brand searches we track, and Smash accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about food storage brands, neither Smash nor Tupperware appeared in any of the five answers.
Who do people search for more?
Tupperware, about 5 searches for every 1 for Smash
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow Smash vs Tupperware and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top food storage brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Smash nor Tupperware showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sistema3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pyrex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OXO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Glasslock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lock&Lock2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Décor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MontiiCo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rubbermaid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about food storage brands
5 answers
Asked ChatGPT
“What are the best food storage containers in Australia?”
Asked ChatGPT
“Which lunch box brand is best for kids?”
Asked ChatGPT
“What are the best glass meal prep containers?”
Searched Google, AI Overview
“food storage containers”
Searched Google, AI Overview
“lunch box”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Smash or Tupperware more popular in search?
This chart shows how often people search Google for Smash and Tupperware by name. Each line represents a brand's share of searches for all 11 food storage brands we track, month by month, from searches in Australia.
Share of searches by month for Tupperware, Smash. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sistema | Tupperware | Décor | Smash | OXO | Pyrex | MontiiCo | Glasslock | Lock&Lock | Rubbermaid | ClickClack |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 32% | 17.4% | 6.3% | 3.4% | 2.6% | 1.9% | 1.6% | 1.6% | 0.69% | 0.55% |
| Nov 2025 | 30% | 30% | 16.3% | 8.9% | 3.2% | 2.5% | 4.7% | 1.8% | 1.5% | 0.64% | 0.52% |
| Dec 2025 | 28.9% | 35.3% | 15.7% | 6.9% | 3.8% | 2.4% | 3.1% | 1.7% | 1.1% | 0.76% | 0.26% |
| Jan 2026 | 23.2% | 34.7% | 12.7% | 12.7% | 2.1% | 1.7% | 10.4% | 1.1% | 0.76% | 0.41% | 0.27% |
| Feb 2026 | 30.7% | 30.7% | 16.7% | 9.1% | 2.5% | 2.5% | 4.1% | 1.5% | 1.2% | 0.53% | 0.43% |
| Mar 2026 | 34.2% | 28% | 18.6% | 6.8% | 2.8% | 2.5% | 2% | 1.7% | 2% | 0.9% | 0.48% |
| Apr 2026 | 32.6% | 32.6% | 17.8% | 5.1% | 3.5% | 2.7% | 1.3% | 1.9% | 1.3% | 0.86% | 0.46% |
| May 2026 | 35.1% | 28.7% | 19.2% | 5.7% | 2.4% | 3.1% | 1.7% | 1.7% | 1.4% | 0.76% | 0.4% |
| Jun 2026 | 33% | 33% | 18.1% | 5.4% | 2.2% | 2.9% | 1.6% | 1.3% | 1.3% | 0.71% | 0.38% |
| Jul 2026 | 32.7% | 32.7% | 17.9% | 6.4% | 2.9% | 2.2% | 1.6% | 1.6% | 1.1% | 0.57% | 0.31% |
| Aug 2026 | 36.2% | 29.6% | 19.8% | 5.8% | 2% | 2% | 1.4% | 1.2% | 0.96% | 0.64% | 0.34% |
| Sep 2026 | 35.7% | 29.2% | 19.5% | 5.8% | 2.4% | 2.4% | 1.7% | 1.2% | 1.2% | 0.63% | 0.34% |
How has the Smash and Tupperware comparison changed over the last 12 months?
3 findings
- Tupperware was ahead of Smash in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Smash’s share of searches among food storage brands in Australia moved from 6.3% to 5.8%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Tupperware’s share of searches among food storage brands in Australia moved from 32% to 29.2%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for Australia food storage brands in September 2026?
1 change
Tupperware’s share of searches among food storage brands in Australia has lost ground for 3 months in a row, from 33% to 29.2% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Smash’s and Tupperware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Smash
1 branded search term
- smash lunch box
Tupperware
1 branded search term
- tupperware
Other head-to-heads among food storage brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.