Brandwave

OXO vs Tupperware:Which is more popular?

In September 2026, Tupperware had more branded searches than OXO among food storage brands in Australia. Tupperware had about 12,100 branded searches, while OXO had 1,000. Tupperware made up 29.2% of all food storage brand searches we track, and OXO accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about food storage brands, OXO appeared in two of the five answers and Tupperware in none.

Among food storage brands in Australia in September 2026

Who do people search for more?

Tupperware, about 12 searches for every 1 for OXO

Tupperware 12.1K searchesOXO 1K searches

Who does AI mention more?

OXO, mentioned in 2 of 5 answers, Tupperware in 0

OXO in 2 of 5Tupperware in 0 of 5

Who does AI recommend more?

OXO, the only one of the two named

OXO first in 2Tupperware never named

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Top food storage brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tupperware did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sistema1st
  2. Glasslock2nd
  3. Pyrex3rd
  4. OXO4th
  5. Lock&Lock5th
  6. MontiiCo6th
  7. Décor7th
  8. Tupperware–
  9. Smash–
  10. Rubbermaid–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sistema3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pyrex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glasslock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lock&Lock2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Décor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MontiiCo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rubbermaid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about food storage brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is OXO or Tupperware more popular in search?

This chart shows how often people search Google for OXO and Tupperware by name. Each line represents a brand's share of searches for all 11 food storage brands we track, month by month, from searches in Australia.

OXO and Tupperware among food storage brands in Australia, by month

Share of searches by month for Tupperware, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthSistemaTupperwareDécorSmashOXOPyrexMontiiCoGlasslockLock&LockRubbermaidClickClack
Oct 202532%32%17.4%6.3%3.4%2.6%1.9%1.6%1.6%0.69%0.55%
Nov 202530%30%16.3%8.9%3.2%2.5%4.7%1.8%1.5%0.64%0.52%
Dec 202528.9%35.3%15.7%6.9%3.8%2.4%3.1%1.7%1.1%0.76%0.26%
Jan 202623.2%34.7%12.7%12.7%2.1%1.7%10.4%1.1%0.76%0.41%0.27%
Feb 202630.7%30.7%16.7%9.1%2.5%2.5%4.1%1.5%1.2%0.53%0.43%
Mar 202634.2%28%18.6%6.8%2.8%2.5%2%1.7%2%0.9%0.48%
Apr 202632.6%32.6%17.8%5.1%3.5%2.7%1.3%1.9%1.3%0.86%0.46%
May 202635.1%28.7%19.2%5.7%2.4%3.1%1.7%1.7%1.4%0.76%0.4%
Jun 202633%33%18.1%5.4%2.2%2.9%1.6%1.3%1.3%0.71%0.38%
Jul 202632.7%32.7%17.9%6.4%2.9%2.2%1.6%1.6%1.1%0.57%0.31%
Aug 202636.2%29.6%19.8%5.8%2%2%1.4%1.2%0.96%0.64%0.34%
Sep 202635.7%29.2%19.5%5.8%2.4%2.4%1.7%1.2%1.2%0.63%0.34%

How has the OXO and Tupperware comparison changed over the last 12 months?

3 findings
  • Tupperware was ahead of OXO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, OXO’s share of searches among food storage brands in Australia moved from 3.4% to 2.4%, and its estimated monthly branded searches moved from 1.3K to 1K.
  • Across the 12 months ending September 2026, Tupperware’s share of searches among food storage brands in Australia moved from 32% to 29.2%, and its estimated monthly branded searches held steady at 12.1K.

How did search popularity change for Australia food storage brands in September 2026?

2 changes

  1. Tupperware’s share of searches among food storage brands in Australia has lost ground for 3 months in a row, from 33% to 29.2% in September 2026.

  2. Estimated monthly branded searches for OXO in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using OXO’s and Tupperware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OXO

1 branded search term

  • oxo containers

Tupperware

1 branded search term

  • tupperware

How the Brand Demand Index is measured

Other head-to-heads among food storage brands

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