Brandwave

How popular isTupperware?

In September 2026, people searched for Tupperware by name about 12,100 times in Australia, about the same as the previous year. These searches made up 29.2% of all Australia food storage brand searches, placing Tupperware second out of 11 brands. When we asked both ChatGPT and Google AI Overviews about food storage brands, Tupperware did not appear in any of the answers.

Search and AI answers in September 2026

Tupperware is the second most searched of 11 competitors and not listed in any AI answer.

  1. SistemaShare of searches 35.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. TupperwareShare of searches 29.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DécorShare of searches 19.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. SmashShare of searches 5.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. OXOShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+6 more

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Top food storage brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tupperware did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sistema1st
  2. Glasslock2nd
  3. Pyrex3rd
  4. OXO4th
  5. Lock&Lock5th
  6. MontiiCo6th
  7. Décor7th
  8. Tupperware–
  9. Smash–
  10. Rubbermaid–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sistema3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pyrex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glasslock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lock&Lock2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Décor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MontiiCo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rubbermaid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about food storage brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which food storage brands compete with Tupperware?

Tupperware against food storage brands in Australia, by month

Share of searches by month for Sistema, Tupperware, Décor, Smash, OXO, Pyrex. The figures are in the table below the chart.

View monthly share of searches table
MonthSistemaTupperwareDécorSmashOXOPyrexMontiiCoGlasslockLock&LockRubbermaidClickClack
Oct 202532%32%17.4%6.3%3.4%2.6%1.9%1.6%1.6%0.69%0.55%
Nov 202530%30%16.3%8.9%3.2%2.5%4.7%1.8%1.5%0.64%0.52%
Dec 202528.9%35.3%15.7%6.9%3.8%2.4%3.1%1.7%1.1%0.76%0.26%
Jan 202623.2%34.7%12.7%12.7%2.1%1.7%10.4%1.1%0.76%0.41%0.27%
Feb 202630.7%30.7%16.7%9.1%2.5%2.5%4.1%1.5%1.2%0.53%0.43%
Mar 202634.2%28%18.6%6.8%2.8%2.5%2%1.7%2%0.9%0.48%
Apr 202632.6%32.6%17.8%5.1%3.5%2.7%1.3%1.9%1.3%0.86%0.46%
May 202635.1%28.7%19.2%5.7%2.4%3.1%1.7%1.7%1.4%0.76%0.4%
Jun 202633%33%18.1%5.4%2.2%2.9%1.6%1.3%1.3%0.71%0.38%
Jul 202632.7%32.7%17.9%6.4%2.9%2.2%1.6%1.6%1.1%0.57%0.31%
Aug 202636.2%29.6%19.8%5.8%2%2%1.4%1.2%0.96%0.64%0.34%
Sep 202635.7%29.2%19.5%5.8%2.4%2.4%1.7%1.2%1.2%0.63%0.34%

  1. 1.Sistema

    35.7%

    Held 1st. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  2. 2.Tupperware

    29.2%

    Held 2nd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  3. 3.Décor

    19.5%

    Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  4. 4.Smash

    5.8%

    Held 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

  5. 5.OXO

    2.4%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Pyrex

    2.4%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.MontiiCo

    1.7%

    Held 7th. 720 estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.Glasslock

    1.2%

    Held 8th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.

  9. 9.Lock&Lock

    1.2%

    Held 9th. 480 estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.Rubbermaid

    0.63%

    Held 10th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

  11. 11.ClickClack

    0.34%

    Held 11th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare popularity between Tupperware and its closest rivals

Every comparison with Tupperware

10 comparisons

How has branded search demand for Tupperware changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tupperware in Australia held steady at 12.1K.
  • Across the 12 months ending September 2026, Tupperware’s share of searches among food storage brands in Australia decreased from 32% to 29.2%.
  • Across the 12 months ending September 2026, Tupperware’s share of searches among food storage brands in Australia peaked at 35.3% in December 2025 and was lowest at 28% in March 2026.

How did search popularity change for Australia food storage brands in September 2026?

6 changes

  1. In September 2026, Sistema lost share of searches among food storage brands in Australia, from 36.2% to 35.7%.

  2. Tupperware’s share of searches among food storage brands in Australia has lost ground for 3 months in a row, from 33% to 29.2% in September 2026.

  3. Estimated monthly branded searches for Décor in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  4. Estimated monthly branded searches for ClickClack in Australia fell 33.3% over 12 measured months, from 210 to 140 in September 2026.

  5. Estimated monthly branded searches for OXO in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

  6. Estimated monthly branded searches for Glasslock in Australia fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are Tupperware’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tupperware’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tupperware

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How the Brand Demand Index is measured

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