Brandwave

ANZ vs NAB:Which is more popular?

In September 2026, NAB had more branded searches than ANZ among business bank accounts in Australia. NAB had about 2,900 branded searches, while ANZ had 2,400. NAB made up 5.1% of all business bank account searches we track, and ANZ accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about business bank accounts, NAB appeared in all five answers and ANZ in two. NAB was mentioned before ANZ in every answer.

Among business bank accounts in Australia in September 2026

Who do people search for more?

NAB, about 21% more searches than ANZ

NAB 2.9K searchesANZ 2.4K searches

Who does AI mention more?

NAB, mentioned in every answer we collected

NAB in 5 of 5ANZ in 2 of 5

Who does AI recommend more?

NAB, named ahead of ANZ in every answer

NAB first in 5ANZ never first

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Top business bank accounts in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NAB appeared in all five answers. ANZ was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. NAB was listed before ANZ in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NAB1st
  2. Westpac2nd
  3. CommBank3rd
  4. ANZ4th
  5. Airwallex5th
  6. Wise5th
  7. Judo Bank–
  8. Revolut–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NAB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Westpac5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CommBank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ANZ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airwallex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wise1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Judo Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business bank accounts

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is ANZ or NAB more popular in search?

This chart shows how often people search Google for ANZ and NAB by name. Each line represents a brand's share of searches for all eight business bank account brands we track, month by month, from searches in Australia.

ANZ and NAB among business bank accounts in Australia, by month

Share of searches by month for NAB, ANZ. The figures are in the table below the chart.

View monthly share of searches table
MonthJudo BankAirwallexCommBankNABRevolutWestpacANZWise
Oct 202536.2%36.3%8.8%5.8%3.2%4.8%3.8%1.2%
Nov 202537.1%37.2%7.4%4.9%2.7%5.9%3.9%0.98%
Dec 202534.1%41.8%6.7%4.4%3%5.5%3.7%0.9%
Jan 202629%43.6%8.6%5.7%3.1%5.7%3.1%1.2%
Feb 202645.5%30.5%7.4%4.9%2.7%4.9%3.2%0.99%
Mar 202648.3%32.4%5.3%4.3%2.3%4.3%2.3%0.86%
Apr 202643.7%35.9%5.8%4.7%2.6%3.9%2.6%0.95%
May 202647.2%31.8%6.3%4.1%2.7%4.1%2.7%1%
Jun 202652.2%28.8%5.7%3.7%2.4%3.7%2.4%0.93%
Jul 202644.8%30.1%7.3%4.8%4%4.8%3.1%1.2%
Aug 202642.1%34.7%5.6%4.5%4.5%4.5%3%1.1%
Sep 202639.2%32.1%7.8%5.1%5.1%5.1%4.2%1.3%

NAB and ANZ sell other things too, so only their searches that name this product count here, like “nab business account”.

How has the ANZ and NAB comparison changed over the last 12 months?

3 findings
  • NAB was ahead of ANZ in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ANZ’s share of searches among business bank accounts in Australia moved from 3.8% to 4.2%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
  • Across the 12 months ending September 2026, NAB’s share of searches among business bank accounts in Australia moved from 5.8% to 5.1%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for Australia business bank accounts in September 2026?

2 changes
  1. In September 2026, ANZ gained share of searches among business bank accounts in Australia, from 3% to 4.2%.

  2. In September 2026, NAB gained share of searches among business bank accounts in Australia, from 4.5% to 5.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ANZ’s and NAB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ANZ

1 branded search term

  • anz business account

NAB

1 branded search term

  • nab business account

How the Brand Demand Index is measured

Other head-to-heads among business bank accounts

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