4WD accessory brands in Australia:Which are most popular?

Name: 4WD accessory brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, 4WD Supacentre was the most searched 4WD accessory brand in Australia, accounting for 67.7% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, ARB, Ironman 4x4 and TJM showed up in every answer. ARB was recommended most often, coming first in all three responses that gave a list.

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Top 4WD accessory brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, ARB, Ironman 4x4 and TJM appeared every time. ARB was recommended most often, coming first in all three answers that gave a list. TJM was second, and Ironman 4x4 was third. 4WD Supacentre, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
ARB	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Ironman 4x4	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
TJM	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Rhino-Rack	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Offroad Animal	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
REDARC	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
4WD Supacentre	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Opposite Lock	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

ARB4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ironman 4x44 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
TJM4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Rhino-Rack2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Offroad Animal2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
REDARC2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
4WD Supacentre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Opposite Lock0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about 4WD accessory brands

4 answers

Asked ChatGPT
“Which brand should I buy 4WD accessories from in Australia?”
1. 1ARB
2. 2TJM
3. 3Ironman 4x4
4. 4Rhino-Rack
5. 5REDARC
Asked ChatGPT
“What are the best 4WD accessory brands in Australia?”
1. 1ARB
2. 2TJM
3. 3Ironman 4x4
4. 4REDARC
5. 5Rhino-Rack
6. 6Offroad Animal
Asked ChatGPT
“Which brand makes the best bull bars in Australia?”
1. 1ARB
2. 2TJM
3. 3Ironman 4x4
4. 4Offroad Animal
Searched Google, AI Overview
“4x4 accessories”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bull bar”
1. 1ARB
2. 2Ironman 4x4
3. 3TJM

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which 4WD accessory brands do people search for most?

This chart shows how often people search Google for each 4WD accessory brand by name. Each line represents a brand's share of searches for all eight 4WD accessory brands we track, month by month, from searches in Australia.

Share of searches among 4WD accessory brands in Australia, by month

Month	4WD Supacentre	ARB	Rhino-Rack	Ironman 4x4	Offroad Animal	REDARC	TJM	Opposite Lock
Oct 2025	63.4%	11.4%	7.6%	6.2%	2.3%	3.4%	4.2%	1.5%
Nov 2025	68.6%	10.1%	6.8%	4.5%	2%	3%	3.7%	1.3%
Dec 2025	73.9%	8.9%	6%	4%	1.4%	2.2%	2.7%	0.97%
Jan 2026	65.9%	11.2%	7.5%	5%	2.2%	3.3%	3.3%	1.5%
Feb 2026	63.8%	13.2%	5.9%	5.9%	2.2%	3.2%	4%	1.8%
Mar 2026	63%	13.1%	7.2%	5.8%	2.1%	3.2%	3.9%	1.7%
Apr 2026	66.9%	11.3%	6.2%	5.1%	2.3%	3.4%	3.4%	1.5%
May 2026	62.7%	13.8%	6.2%	6.2%	2.2%	3.4%	4.1%	1.5%
Jun 2026	62%	13.6%	6.1%	6.1%	2.2%	4.1%	4.1%	1.8%
Jul 2026	63.8%	11.4%	6.3%	6.3%	2.8%	3.4%	4.2%	1.9%
Aug 2026	62.2%	12.9%	5.8%	5.8%	4.7%	3.1%	3.8%	1.7%
Sep 2026	67.7%	9.9%	6.7%	5.4%	3%	3%	3%	1.3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	4WD Supacentre	67.7%	226K	+15.3%	+5.5 points
2, held 2nd	ARB	9.9%	33.1K	-18.3%	-2.9 points
3, moved from 4th to 3rd	Rhino-Rack	6.7%	22.2K	+22.7%	+0.9 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Ironman 4x4	5.4%	18.1K	0%	-0.3 pointsmoved from 3rd to 4th
5, held 5th	Offroad Animal	3%	9.9K	-33.1%	-1.7 points
6, moved from 7th to 6th	REDARC	3%	9.9K	0%	-0.2 pointsmoved from 7th to 6th
7, moved from 6th to 7th	TJM	3%	9.9K	-18.2%	-0.9 pointsmoved from 6th to 7th
8, held 8th	Opposite Lock	1.3%	4.4K	-18.5%	-0.4 points

1.4WD Supacentre
67.7%
Held 1st. 226K estimated branded searches, +15.3% vs prior month. Share +5.5 points.
2.ARB
9.9%
Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -2.9 points.
3.Rhino-Rack
6.7%
Moved from 4th to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.9 points.
4.Ironman 4x4
5.4%
Moved from 3rd to 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.Offroad Animal
3%
Held 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.7 points.
6.REDARC
3%
Moved from 7th to 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
7.TJM
3%
Moved from 6th to 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
8.Opposite Lock
1.3%
Held 8th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

Which brand is most popular in search among 4WD accessory brands in Australia?

8 brands

In September 2026, 4WD Supacentre was the most searched among 4WD accessory brands in Australia, with an estimated 226K branded searches, 67.7% of all searches for the eight we track. ARB is in 2nd place, 57.8 percentage points behind at 9.9%.

Australia 4WD accessory brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
4WD Supacentre	63.4% → 67.7%	73.9%Dec 2025	62%Jun 2026	1st
ARB	11.4% → 9.9%	13.8%May 2026	8.9%Dec 2025	2nd
Rhino-Rack	7.6% → 6.7%	7.6%Oct 2025	5.8%Aug 2026	3rd
Ironman 4x4	6.2% → 5.4%	6.3%Jul 2026	4%Dec 2025	4th
Offroad Animal	2.3% → 3%	4.7%Aug 2026	1.4%Dec 2025	7th → 5th
REDARC	3.4% → 3%	4.1%Jun 2026	2.2%Dec 2025	6th
TJM	4.2% → 3%	4.2%Jul 2026	2.7%Dec 2025	5th → 7th
Opposite Lock	1.5% → 1.3%	1.9%Jul 2026	0.97%Dec 2025	8th

Each finding as a sentence

Across the 12 months ending September 2026, 4WD Supacentre’s share of searches among 4WD accessory brands in Australia increased from 63.4% to 67.7%.
Across the 12 months ending September 2026, ARB’s share of searches among 4WD accessory brands in Australia decreased from 11.4% to 9.9%.
Across the 12 months ending September 2026, Rhino-Rack’s share of searches among 4WD accessory brands in Australia decreased from 7.6% to 6.7%.
Across the 12 months ending September 2026, Ironman 4x4’s share of searches among 4WD accessory brands in Australia decreased from 6.2% to 5.4%.
Across the 12 months ending September 2026, Offroad Animal’s share of searches among 4WD accessory brands in Australia increased from 2.3% to 3%.
Across the 12 months ending September 2026, TJM’s share of searches among 4WD accessory brands in Australia decreased from 4.2% to 3%.
Across the 12 months ending September 2026, 4WD Supacentre’s share of searches among 4WD accessory brands in Australia peaked at 73.9% in December 2025 and was lowest at 62% in June 2026.
Across the 12 months ending September 2026, ARB’s share of searches among 4WD accessory brands in Australia peaked at 13.8% in May 2026 and was lowest at 8.9% in December 2025.
Across the 12 months ending September 2026, Rhino-Rack’s share of searches among 4WD accessory brands in Australia peaked at 7.6% in October 2025 and was lowest at 5.8% in August 2026.
Across the 12 months ending September 2026, Ironman 4x4’s share of searches among 4WD accessory brands in Australia peaked at 6.3% in July 2026 and was lowest at 4% in December 2025.
Across the 12 months ending September 2026, Offroad Animal’s share of searches among 4WD accessory brands in Australia peaked at 4.7% in August 2026 and was lowest at 1.4% in December 2025.
Across the 12 months ending September 2026, REDARC’s share of searches among 4WD accessory brands in Australia peaked at 4.1% in June 2026 and was lowest at 2.2% in December 2025.
Across the 12 months ending September 2026, TJM’s share of searches among 4WD accessory brands in Australia peaked at 4.2% in July 2026 and was lowest at 2.7% in December 2025.
Across the 12 months ending September 2026, Offroad Animal rose from 7th to 5th among 4WD accessory brands in Australia.
Across the 12 months ending September 2026, TJM fell from 5th to 7th among 4WD accessory brands in Australia.
Across the 12 months ending September 2026, REDARC and Opposite Lock held steady: their share of searches among 4WD accessory brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia 4WD accessory brands in September 2026?

8 changes

In September 2026, Rhino-Rack overtook Ironman 4x4 to rank 3rd among 4WD accessory brands in Australia, with 6.7% of the searches.
In September 2026, 4WD Supacentre gained share of searches among 4WD accessory brands in Australia, from 62.2% to 67.7%.
In September 2026, ARB lost share of searches among 4WD accessory brands in Australia, from 12.9% to 9.9%.
In September 2026, Offroad Animal lost share of searches among 4WD accessory brands in Australia, from 4.7% to 3%.
In September 2026, TJM lost share of searches among 4WD accessory brands in Australia, from 3.8% to 3%.
REDARC’s share of searches among 4WD accessory brands in Australia has lost ground for 3 months in a row, from 4.1% to 3% in September 2026.
Estimated monthly branded searches for Opposite Lock in Australia fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for Ironman 4x4 in Australia fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted for 4WD accessory brands?

9 search terms

Each brand's share of searches among 4WD accessory brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.