Brandwave

How popular is4WD Supacentre?

In September 2026, people searched for 4WD Supacentre by name about 226,000 times in Australia, about the same as the previous year. These searches made up 67.7% of all Australia 4WD accessory brand searches, placing 4WD Supacentre first out of eight brands. When we asked both ChatGPT and Google AI Overviews about 4WD accessory brands, 4WD Supacentre did not appear in any of the answers.

Search and AI answers in September 2026

4WD Supacentre is the most searched of 8 competitors and not listed in any AI answer.

  1. 4WD SupacentreShare of searches 67.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. ARBShare of searches 9.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. Rhino-RackShare of searches 6.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. Ironman 4x4Share of searches 5.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  5. Offroad AnimalShare of searches 3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th

+3 more

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Top 4WD accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, 4WD Supacentre did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ARB1st
  2. TJM2nd
  3. Ironman 4x43rd
  4. Rhino-Rack4th
  5. REDARC5th
  6. Offroad Animal6th
  7. 4WD Supacentre–
  8. Opposite Lock–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ARB4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ironman 4x44 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TJM4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rhino-Rack2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Offroad Animal2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • REDARC2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • 4WD Supacentre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Opposite Lock0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about 4WD accessory brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which 4WD accessory brands compete with 4WD Supacentre?

4WD Supacentre against 4WD accessory brands in Australia, by month

Share of searches by month for 4WD Supacentre, ARB, Rhino-Rack, Ironman 4x4, Offroad Animal, REDARC, TJM. The figures are in the table below the chart.

View monthly share of searches table
Month4WD SupacentreARBRhino-RackIronman 4x4Offroad AnimalREDARCTJMOpposite Lock
Oct 202563.4%11.4%7.6%6.2%2.3%3.4%4.2%1.5%
Nov 202568.6%10.1%6.8%4.5%2%3%3.7%1.3%
Dec 202573.9%8.9%6%4%1.4%2.2%2.7%0.97%
Jan 202665.9%11.2%7.5%5%2.2%3.3%3.3%1.5%
Feb 202663.8%13.2%5.9%5.9%2.2%3.2%4%1.8%
Mar 202663%13.1%7.2%5.8%2.1%3.2%3.9%1.7%
Apr 202666.9%11.3%6.2%5.1%2.3%3.4%3.4%1.5%
May 202662.7%13.8%6.2%6.2%2.2%3.4%4.1%1.5%
Jun 202662%13.6%6.1%6.1%2.2%4.1%4.1%1.8%
Jul 202663.8%11.4%6.3%6.3%2.8%3.4%4.2%1.9%
Aug 202662.2%12.9%5.8%5.8%4.7%3.1%3.8%1.7%
Sep 202667.7%9.9%6.7%5.4%3%3%3%1.3%

  1. 1.4WD Supacentre

    67.7%

    Held 1st. 226K estimated branded searches, +15.3% vs prior month. Share +5.5 points.

  2. 2.ARB

    9.9%

    Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -2.9 points.

  3. 3.Rhino-Rack

    6.7%

    Moved from 4th to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.9 points.

  4. 4.Ironman 4x4

    5.4%

    Moved from 3rd to 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Offroad Animal

    3%

    Held 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.7 points.

  6. 6.REDARC

    3%

    Moved from 7th to 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.TJM

    3%

    Moved from 6th to 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  8. 8.Opposite Lock

    1.3%

    Held 8th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

Compare popularity between 4WD Supacentre and its closest rivals

Every comparison with 4WD Supacentre

7 comparisons

How has branded search demand for 4WD Supacentre changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for 4WD Supacentre in Australia held steady at 226K.
  • Across the 12 months ending September 2026, 4WD Supacentre’s share of searches among 4WD accessory brands in Australia increased from 63.4% to 67.7%.
  • Across the 12 months ending September 2026, 4WD Supacentre’s share of searches among 4WD accessory brands in Australia peaked at 73.9% in December 2025 and was lowest at 62% in June 2026.

How did search popularity change for Australia 4WD accessory brands in September 2026?

6 changes

  1. In September 2026, Rhino-Rack overtook Ironman 4x4 to rank 3rd among 4WD accessory brands in Australia, with 6.7% of the searches.

  2. In September 2026, 4WD Supacentre gained share of searches among 4WD accessory brands in Australia, from 62.2% to 67.7%.

  3. In September 2026, ARB lost share of searches among 4WD accessory brands in Australia, from 12.9% to 9.9%.

  4. In September 2026, Offroad Animal lost share of searches among 4WD accessory brands in Australia, from 4.7% to 3%.

  5. In September 2026, TJM lost share of searches among 4WD accessory brands in Australia, from 3.8% to 3%.

  6. REDARC’s share of searches among 4WD accessory brands in Australia has lost ground for 3 months in a row, from 4.1% to 3% in September 2026.

How are 4WD Supacentre’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using 4WD Supacentre’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 4wd supacentre
  • kings 4x4

Do you work for 4WD Supacentre? To request corrections or removal please contact us via our support page and we will be happy to assist.

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