ARB vs Ironman 4x4:Which is more popular?
In September 2026, ARB had more branded searches than Ironman 4x4 among 4WD accessory brands in Australia. ARB had about 33,100 branded searches, while Ironman 4x4 had 18,100. ARB made up 9.9% of all 4WD accessory brand searches we track, and Ironman 4x4 accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about 4WD accessory brands, both ARB and Ironman 4x4 appeared in all four answers. ARB was mentioned before Ironman 4x4 in every answer.
Who do people search for more?
ARB, about 83% more searches than Ironman 4x4
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
ARB, named ahead of Ironman 4x4 in every answer
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Top 4WD accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both ARB and Ironman 4x4 showed up in all four answers. ARB was listed before Ironman 4x4 in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- ARB1st
TJM2nd
Ironman 4x43rd
Rhino-Rack4th
REDARC5th
Offroad Animal6th
4WD Supacentre–
Opposite Lock–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ARB4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ironman 4x44 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- TJM4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Rhino-Rack2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Offroad Animal2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- REDARC2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- 4WD Supacentre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Opposite Lock0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about 4WD accessory brands
4 answers
Asked ChatGPT
“Which brand should I buy 4WD accessories from in Australia?”
Asked ChatGPT
“What are the best 4WD accessory brands in Australia?”
Asked ChatGPT
“Which brand makes the best bull bars in Australia?”
Searched Google, AI Overview
“4x4 accessories”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bull bar”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is ARB or Ironman 4x4 more popular in search?
This chart shows how often people search Google for ARB and Ironman 4x4 by name. Each line represents a brand's share of searches for all eight 4WD accessory brands we track, month by month, from searches in Australia.
Share of searches by month for ARB, Ironman 4x4. The figures are in the table below the chart.
View monthly share of searches table
| Month | 4WD Supacentre | ARB | Rhino-Rack | Ironman 4x4 | Offroad Animal | REDARC | TJM | Opposite Lock |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 11.4% | 7.6% | 6.2% | 2.3% | 3.4% | 4.2% | 1.5% |
| Nov 2025 | 68.6% | 10.1% | 6.8% | 4.5% | 2% | 3% | 3.7% | 1.3% |
| Dec 2025 | 73.9% | 8.9% | 6% | 4% | 1.4% | 2.2% | 2.7% | 0.97% |
| Jan 2026 | 65.9% | 11.2% | 7.5% | 5% | 2.2% | 3.3% | 3.3% | 1.5% |
| Feb 2026 | 63.8% | 13.2% | 5.9% | 5.9% | 2.2% | 3.2% | 4% | 1.8% |
| Mar 2026 | 63% | 13.1% | 7.2% | 5.8% | 2.1% | 3.2% | 3.9% | 1.7% |
| Apr 2026 | 66.9% | 11.3% | 6.2% | 5.1% | 2.3% | 3.4% | 3.4% | 1.5% |
| May 2026 | 62.7% | 13.8% | 6.2% | 6.2% | 2.2% | 3.4% | 4.1% | 1.5% |
| Jun 2026 | 62% | 13.6% | 6.1% | 6.1% | 2.2% | 4.1% | 4.1% | 1.8% |
| Jul 2026 | 63.8% | 11.4% | 6.3% | 6.3% | 2.8% | 3.4% | 4.2% | 1.9% |
| Aug 2026 | 62.2% | 12.9% | 5.8% | 5.8% | 4.7% | 3.1% | 3.8% | 1.7% |
| Sep 2026 | 67.7% | 9.9% | 6.7% | 5.4% | 3% | 3% | 3% | 1.3% |
How has the ARB and Ironman 4x4 comparison changed over the last 12 months?
3 findings
- ARB was ahead of Ironman 4x4 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ARB’s share of searches among 4WD accessory brands in Australia moved from 11.4% to 9.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Ironman 4x4’s share of searches among 4WD accessory brands in Australia moved from 6.2% to 5.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for Australia 4WD accessory brands in September 2026?
3 changes
In September 2026, Rhino-Rack overtook Ironman 4x4 to rank 3rd among 4WD accessory brands in Australia, with 6.7% of the searches.
In September 2026, ARB lost share of searches among 4WD accessory brands in Australia, from 12.9% to 9.9%.
Estimated monthly branded searches for Ironman 4x4 in Australia fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ARB’s and Ironman 4x4’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ARB
1 branded search term
- arb
Ironman 4x4
1 branded search term
- ironman 4x4
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