Brandwave

How popular isVinted?

In September 2026, people searched for Vinted by name about 246,000 times in Australia, a 1259.1% increase from the previous year. These searches made up 48.4% of all Australia resale fashion platform searches, placing Vinted second out of five platforms. When we asked both ChatGPT and Google AI Overviews about resale fashion platforms, Vinted appeared in two of the five answers and was the joint most recommended of the five.

Search and AI answers in September 2026

Vinted is the second most searched of 5 competitors and the joint most recommended in AI answers.

  1. DepopShare of searches 48.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. VintedShare of searches 48.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. The RealRealShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Vestiaire CollectiveShare of searches 1.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  5. Designer WardrobeShare of searches 0.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top resale fashion platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vinted was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Vinted is the joint most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Depop1st
  2. Vinted1st
  3. Vestiaire Collective1st
  4. The RealReal–
  5. Designer Wardrobe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Depop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vinted2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vestiaire Collective2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The RealReal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Designer Wardrobe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about resale fashion platforms

5 answers

  • Asked ChatGPT

    “What's the best app to sell second-hand clothes in Australia?”

    1. 1Vinted
    2. 2Depop

  • Asked ChatGPT

    “Where can I buy pre-loved designer clothes in Australia?”

    1. 1Vestiaire Collective
    2. 2Depop

  • Asked ChatGPT

    “Where's the best place to sell a designer handbag online?”

    1. 1Vestiaire Collective
    2. 2Depop

  • Searched Google, AI Overview

    “second hand designer bags”

    1. Searched Google, AI Overview

      “sell clothes online”

      1. 1Vinted
      2. 2Depop

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

    Which resale fashion platforms compete with Vinted?

    Vinted against resale fashion platforms in Australia, by month

    Share of searches by month for Depop, Vinted. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDepopVintedThe RealRealVestiaire CollectiveDesigner Wardrobe
    Oct 202587.6%6.4%2.9%2.4%0.68%
    Nov 202587.7%6.5%2.9%2.4%0.57%
    Dec 202583.4%9.1%4.1%2.7%0.66%
    Jan 202683.4%9.2%4.1%2.7%0.54%
    Feb 202687.2%6.4%3.5%2.3%0.57%
    Mar 202685.9%7.8%3.5%2.3%0.56%
    Apr 202685.8%7.7%3.5%2.3%0.66%
    May 202686.3%7.8%3.5%1.9%0.54%
    Jun 202669.4%25.5%2.8%1.9%0.45%
    Jul 202657.9%38.6%1.9%1.3%0.31%
    Aug 202648%48%2.4%1.3%0.31%
    Sep 202648.4%48.4%1.9%1.1%0.2%

    1. 1.Depop

      48.4%

      Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.

    2. 2.Vinted

      48.4%

      Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.

    3. 3.The RealReal

      1.9%

      Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

    4. 4.Vestiaire Collective

      1.1%

      Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

    5. 5.Designer Wardrobe

      0.2%

      Held 5th. 1K estimated branded searches, -37.5% vs prior month. Share -0.1 points.

    Compare popularity between Vinted and its closest rivals

    Every comparison with Vinted

    4 comparisons

    How has branded search demand for Vinted changed in Australia over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Vinted in Australia rose from 18.1K to 246K.
    • Across the 12 months ending September 2026, Vinted’s share of searches among resale fashion platforms in Australia increased from 6.4% to 48.4%.
    • Across the 12 months ending September 2026, Vinted’s share of searches among resale fashion platforms in Australia peaked at 48.4% in September 2026 and was lowest at 6.4% in February 2026.

    How did search popularity change for Australia resale fashion platforms in September 2026?

    4 changes

    1. Vinted’s share of searches among resale fashion platforms in Australia has gained ground for 3 months in a row, from 25.5% to 48.4% in September 2026.

    2. Estimated monthly branded searches for The RealReal in Australia rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

    3. Estimated monthly branded searches for Designer Wardrobe in Australia fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026.

    4. Estimated monthly branded searches for Vestiaire Collective in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

    How are Vinted’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Vinted’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

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