The RealReal vs Vinted:Which is more popular?
In September 2026, Vinted had more branded searches than The RealReal among resale fashion platforms in Australia. Vinted had about 246,000 branded searches, while The RealReal had 9,900. Vinted made up 48.4% of all resale fashion platform searches we track, and The RealReal accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about resale fashion platforms, Vinted appeared in two of the five answers and The RealReal in none.
Who do people search for more?
Vinted, about 25 searches for every 1 for The RealReal
Who does AI mention more?
Vinted, mentioned in 2 of 5 answers, The RealReal in 0
Who does AI recommend more?
Vinted, the only one of the two named
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Top resale fashion platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vinted was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. The RealReal did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Depop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Vinted2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vestiaire Collective2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The RealReal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Designer Wardrobe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about resale fashion platforms
5 answers
Asked ChatGPT
“What's the best app to sell second-hand clothes in Australia?”
Asked ChatGPT
“Where can I buy pre-loved designer clothes in Australia?”
Asked ChatGPT
“Where's the best place to sell a designer handbag online?”
Searched Google, AI Overview
“second hand designer bags”
Searched Google, AI Overview
“sell clothes online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is The RealReal or Vinted more popular in search?
This chart shows how often people search Google for The RealReal and Vinted by name. Each line represents a brand's share of searches for all five resale fashion platforms we track, month by month, from searches in Australia.
Share of searches by month for Vinted, The RealReal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Depop | Vinted | The RealReal | Vestiaire Collective | Designer Wardrobe |
|---|---|---|---|---|---|
| Oct 2025 | 87.6% | 6.4% | 2.9% | 2.4% | 0.68% |
| Nov 2025 | 87.7% | 6.5% | 2.9% | 2.4% | 0.57% |
| Dec 2025 | 83.4% | 9.1% | 4.1% | 2.7% | 0.66% |
| Jan 2026 | 83.4% | 9.2% | 4.1% | 2.7% | 0.54% |
| Feb 2026 | 87.2% | 6.4% | 3.5% | 2.3% | 0.57% |
| Mar 2026 | 85.9% | 7.8% | 3.5% | 2.3% | 0.56% |
| Apr 2026 | 85.8% | 7.7% | 3.5% | 2.3% | 0.66% |
| May 2026 | 86.3% | 7.8% | 3.5% | 1.9% | 0.54% |
| Jun 2026 | 69.4% | 25.5% | 2.8% | 1.9% | 0.45% |
| Jul 2026 | 57.9% | 38.6% | 1.9% | 1.3% | 0.31% |
| Aug 2026 | 48% | 48% | 2.4% | 1.3% | 0.31% |
| Sep 2026 | 48.4% | 48.4% | 1.9% | 1.1% | 0.2% |
How has the The RealReal and Vinted comparison changed over the last 12 months?
3 findings
- Vinted was ahead of The RealReal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The RealReal’s share of searches among resale fashion platforms in Australia moved from 2.9% to 1.9%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Vinted’s share of searches among resale fashion platforms in Australia moved from 6.4% to 48.4%, and its estimated monthly branded searches moved from 18.1K to 246K.
How did search popularity change for Australia resale fashion platforms in September 2026?
2 changes
Vinted’s share of searches among resale fashion platforms in Australia has gained ground for 3 months in a row, from 25.5% to 48.4% in September 2026.
Estimated monthly branded searches for The RealReal in Australia rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The RealReal’s and Vinted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The RealReal
1 branded search term
- the real real
Vinted
1 branded search term
- vinted
Other head-to-heads among resale fashion platforms
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