Resale fashion platforms in Australia:Which are most popular?

Name: Resale fashion platforms in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

Depop and Vinted tie for the highest share of searches among resale fashion platforms in Australia, at 48.4% each in September 2026. When we checked with ChatGPT and Google AI Overviews, Depop was mentioned most often, in four of the five answers. Depop, Vinted and Vestiaire Collective tied as the most recommended.

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Top resale fashion platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Depop was mentioned most often, in four of the five answers. Depop, Vinted and Vestiaire Collective tied as the most recommended. The RealReal, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Depop	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Vinted	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Vestiaire Collective	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
The RealReal	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Designer Wardrobe	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Depop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vinted2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vestiaire Collective2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The RealReal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Designer Wardrobe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about resale fashion platforms

5 answers

Asked ChatGPT
“What's the best app to sell second-hand clothes in Australia?”
1. 1Vinted
2. 2Depop
Asked ChatGPT
“Where can I buy pre-loved designer clothes in Australia?”
1. 1Vestiaire Collective
2. 2Depop
Asked ChatGPT
“Where's the best place to sell a designer handbag online?”
1. 1Vestiaire Collective
2. 2Depop
Searched Google, AI Overview
“second hand designer bags”
Searched Google, AI Overview
“sell clothes online”
1. 1Vinted
2. 2Depop

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Which resale fashion platforms do people search for most?

This chart shows how often people search Google for each resale fashion platform by name. Each line represents a brand's share of searches for all five resale fashion platforms we track, month by month, from searches in Australia.

Share of searches among resale fashion platforms in Australia, by month

Month	Depop	Vinted	The RealReal	Vestiaire Collective	Designer Wardrobe
Oct 2025	87.6%	6.4%	2.9%	2.4%	0.68%
Nov 2025	87.7%	6.5%	2.9%	2.4%	0.57%
Dec 2025	83.4%	9.1%	4.1%	2.7%	0.66%
Jan 2026	83.4%	9.2%	4.1%	2.7%	0.54%
Feb 2026	87.2%	6.4%	3.5%	2.3%	0.57%
Mar 2026	85.9%	7.8%	3.5%	2.3%	0.56%
Apr 2026	85.8%	7.7%	3.5%	2.3%	0.66%
May 2026	86.3%	7.8%	3.5%	1.9%	0.54%
Jun 2026	69.4%	25.5%	2.8%	1.9%	0.45%
Jul 2026	57.9%	38.6%	1.9%	1.3%	0.31%
Aug 2026	48%	48%	2.4%	1.3%	0.31%
Sep 2026	48.4%	48.4%	1.9%	1.1%	0.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Depop	48.4%	246K	0%	+0.4 points
2, held 2nd	Vinted	48.4%	246K	0%	+0.4 points
3, held 3rd	The RealReal	1.9%	9.9K	-18.2%	-0.4 points
4, held 4th	Vestiaire Collective	1.1%	5.4K	-18.2%	-0.2 points
5, held 5th	Designer Wardrobe	0.2%	1K	-37.5%	-0.1 points

1.Depop
48.4%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.
2.Vinted
48.4%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.The RealReal
1.9%
Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
4.Vestiaire Collective
1.1%
Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
5.Designer Wardrobe
0.2%
Held 5th. 1K estimated branded searches, -37.5% vs prior month. Share -0.1 points.

Which brand is most popular in search among resale fashion platforms in Australia?

5 brands

Depop and Vinted tie for the highest share of searches among resale fashion platforms in Australia, at 48.4% each in September 2026.

Australia resale fashion platforms, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Depop	87.6% → 48.4%	87.7%Nov 2025	48%Aug 2026	1st
Vinted	6.4% → 48.4%	48.4%Sep 2026	6.4%Feb 2026	2nd
The RealReal	2.9% → 1.9%	4.1%Jan 2026	1.9%Jul 2026	3rd
Vestiaire Collective	2.4% → 1.1%	2.7%Jan 2026	1.1%Sep 2026	4th
Designer Wardrobe	0.68% → 0.2%	0.68%Oct 2025	0.2%Sep 2026	5th

Each finding as a sentence

Across the 12 months ending September 2026, Depop’s share of searches among resale fashion platforms in Australia decreased from 87.6% to 48.4%.
Across the 12 months ending September 2026, Vinted’s share of searches among resale fashion platforms in Australia increased from 6.4% to 48.4%.
Across the 12 months ending September 2026, The RealReal’s share of searches among resale fashion platforms in Australia decreased from 2.9% to 1.9%.
Across the 12 months ending September 2026, Vestiaire Collective’s share of searches among resale fashion platforms in Australia decreased from 2.4% to 1.1%.
Across the 12 months ending September 2026, Depop’s share of searches among resale fashion platforms in Australia peaked at 87.7% in November 2025 and was lowest at 48% in August 2026.
Across the 12 months ending September 2026, Vinted’s share of searches among resale fashion platforms in Australia peaked at 48.4% in September 2026 and was lowest at 6.4% in February 2026.
Across the 12 months ending September 2026, The RealReal’s share of searches among resale fashion platforms in Australia peaked at 4.1% in January 2026 and was lowest at 1.9% in July 2026.
Across the 12 months ending September 2026, Vestiaire Collective’s share of searches among resale fashion platforms in Australia peaked at 2.7% in January 2026 and was lowest at 1.1% in September 2026.
Across the 12 months ending September 2026, Designer Wardrobe held steady: its share of searches among resale fashion platforms in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia resale fashion platforms in September 2026?

4 changes

Vinted’s share of searches among resale fashion platforms in Australia has gained ground for 3 months in a row, from 25.5% to 48.4% in September 2026.
Estimated monthly branded searches for The RealReal in Australia rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
Estimated monthly branded searches for Designer Wardrobe in Australia fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026.
Estimated monthly branded searches for Vestiaire Collective in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted for resale fashion platforms?

5 search terms

Each brand's share of searches among resale fashion platforms comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.