Depop vs Vinted:Which is more popular?
In September 2026, Depop and Vinted were level in searches among resale fashion platforms in Australia, with an estimated 246K branded searches each, at 48.4% of the total each. When we asked ChatGPT and Google AI Overviews about resale fashion platforms, Depop appeared in four of the five answers and Vinted in two. Depop and Vinted were each mentioned first in two of the four answers.
Who do people search for more?
Depop and Vinted are searched for about as often as each other.
Who does AI mention more?
Depop, mentioned in 4 of 5 answers, Vinted in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top resale fashion platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Depop was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vinted was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Depop and Vinted were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Depop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vinted2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vestiaire Collective2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The RealReal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Designer Wardrobe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about resale fashion platforms
5 answers
Asked ChatGPT
“What's the best app to sell second-hand clothes in Australia?”
Asked ChatGPT
“Where can I buy pre-loved designer clothes in Australia?”
Asked ChatGPT
“Where's the best place to sell a designer handbag online?”
Searched Google, AI Overview
“second hand designer bags”
Searched Google, AI Overview
“sell clothes online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is Depop or Vinted more popular in search?
This chart shows how often people search Google for Depop and Vinted by name. Each line represents a brand's share of searches for all five resale fashion platforms we track, month by month, from searches in Australia.
Share of searches by month for Depop, Vinted. The figures are in the table below the chart.
View monthly share of searches table
| Month | Depop | Vinted | The RealReal | Vestiaire Collective | Designer Wardrobe |
|---|---|---|---|---|---|
| Oct 2025 | 87.6% | 6.4% | 2.9% | 2.4% | 0.68% |
| Nov 2025 | 87.7% | 6.5% | 2.9% | 2.4% | 0.57% |
| Dec 2025 | 83.4% | 9.1% | 4.1% | 2.7% | 0.66% |
| Jan 2026 | 83.4% | 9.2% | 4.1% | 2.7% | 0.54% |
| Feb 2026 | 87.2% | 6.4% | 3.5% | 2.3% | 0.57% |
| Mar 2026 | 85.9% | 7.8% | 3.5% | 2.3% | 0.56% |
| Apr 2026 | 85.8% | 7.7% | 3.5% | 2.3% | 0.66% |
| May 2026 | 86.3% | 7.8% | 3.5% | 1.9% | 0.54% |
| Jun 2026 | 69.4% | 25.5% | 2.8% | 1.9% | 0.45% |
| Jul 2026 | 57.9% | 38.6% | 1.9% | 1.3% | 0.31% |
| Aug 2026 | 48% | 48% | 2.4% | 1.3% | 0.31% |
| Sep 2026 | 48.4% | 48.4% | 1.9% | 1.1% | 0.2% |
How has the Depop and Vinted comparison changed over the last 12 months?
3 findings
- Depop was ahead of Vinted in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Depop’s share of searches among resale fashion platforms in Australia moved from 87.6% to 48.4%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Vinted’s share of searches among resale fashion platforms in Australia moved from 6.4% to 48.4%, and its estimated monthly branded searches moved from 18.1K to 246K.
How did search popularity change for Australia resale fashion platforms in September 2026?
1 change
Vinted’s share of searches among resale fashion platforms in Australia has gained ground for 3 months in a row, from 25.5% to 48.4% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Depop’s and Vinted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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