Brandwave

How popular isStorypark?

In September 2026, people searched for Storypark by name about 246,000 times in Australia, an 18.4% decrease from the previous year. These searches made up 77.7% of all Australia childcare software searches, placing Storypark first out of six brands. When we asked both ChatGPT and Google AI Overviews about childcare software, Storypark appeared in two of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Storypark is the most searched of 6 competitors and the third most recommended in AI answers.

  1. StoryparkShare of searches 77.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. OWNAShare of searches 8.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. HubHelloShare of searches 5.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. KidsoftShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Xplor EducationShare of searches 2.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top childcare software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Storypark was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Storypark is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OWNA1st
  2. Xplor Education2nd
  3. Storypark3rd
  4. HubHello4th
  5. Kidsoft5th
  6. Kindyhub–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OWNA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xplor Education4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Storypark2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HubHello2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kidsoft2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kindyhub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about childcare software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which childcare software compete with Storypark?

Storypark against childcare software in Australia, by month

Share of searches by month for Storypark, OWNA, HubHello, Kidsoft, Xplor Education, Kindyhub. The figures are in the table below the chart.

View monthly share of searches table
MonthStoryparkOWNAHubHelloKidsoftXplor EducationKindyhub
Oct 202578.2%8.8%4.3%3.8%2.3%2.6%
Nov 202574.6%10.2%5%4.5%2.7%3%
Dec 202579.4%7.3%4.4%4.8%2%2.1%
Jan 202676.2%8.6%5.2%5.6%2.3%2%
Feb 202678.1%8.8%4.3%4.7%2.4%1.7%
Mar 202678.1%8.8%5.2%3.8%2.4%1.7%
Apr 202678.4%8.8%4.4%3.8%2.4%2.1%
May 202681%7.5%4.5%3.2%2.1%1.8%
Jun 202680.7%7.4%4.5%3.2%2.3%1.8%
Jul 202681%7.4%4.5%3.2%2.1%1.8%
Aug 202681%7.5%4.5%3.2%2%1.8%
Sep 202677.7%8.8%5.3%3.8%2.3%2.1%

  1. 1.Storypark

    77.7%

    Held 1st. 246K estimated branded searches, -18.4% vs prior month. Share -3.3 points.

  2. 2.OWNA

    8.8%

    Held 2nd. 27.8K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.HubHello

    5.3%

    Held 3rd. 16.7K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Kidsoft

    3.8%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Xplor Education

    2.3%

    Held 5th. 7.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Kindyhub

    2.1%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Storypark and its closest rivals

Every comparison with Storypark

5 comparisons

How has branded search demand for Storypark changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Storypark in Australia fell from 302K to 246K.
  • Across the 12 months ending September 2026, Storypark’s share of searches among childcare software in Australia peaked at 81% in August 2026 and was lowest at 74.6% in November 2025.

How did search popularity change for Australia childcare software in September 2026?

6 changes

  1. In September 2026, OWNA gained share of searches among childcare software in Australia, from 7.5% to 8.8%.

  2. In September 2026, HubHello gained share of searches among childcare software in Australia, from 4.5% to 5.3%.

  3. In September 2026, Kidsoft gained share of searches among childcare software in Australia, from 3.2% to 3.8%.

  4. In September 2026, Storypark lost share of searches among childcare software in Australia, from 81% to 77.7%.

  5. Estimated monthly branded searches for Kindyhub in Australia fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  6. Estimated monthly branded searches for Xplor Education in Australia fell 16.9% over 12 measured months, from 8.9K to 7.4K in September 2026.

How are Storypark’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Storypark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • storypark
  • storypark app

Do you work for Storypark? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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