How popular isSpecsavers?
In September 2026, people searched for Specsavers by name about 303,000 times in Australia, an 18.1% decrease from the previous year. These searches made up 3.6% of all Australia hearing clinic searches, placing Specsavers third out of four clinics. When we asked both ChatGPT and Google AI Overviews about hearing clinics, Specsavers appeared in one of the four answers.
Specsavers is the third most searched of 4 competitors.
Hearing AustraliaShare of searches 60.9%Mentioned in 4 of 4 AI answers
AmplifonShare of searches 33.3%Mentioned in 1 of 4 AI answers
SpecsaversShare of searches 3.6%Mentioned in 1 of 4 AI answers
Bay AudioShare of searches 2.2%Mentioned in 1 of 4 AI answers
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Top hearing clinics in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Specsavers was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hearing Australia4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Amplifon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Specsavers1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bay Audio1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hearing clinics
4 answers
Asked ChatGPT
“Where's the best place to get a hearing test in Australia?”
Asked ChatGPT
“Which hearing clinic in Australia has the best hearing aids?”
Asked ChatGPT
“What are the biggest hearing clinic chains in Australia?”
Searched Google, AI Overview
“hearing test”
Searched Google, AI Overview
“audiology”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which hearing clinics compete with Specsavers?
Share of searches by month for Hearing Australia, Amplifon, Specsavers, Bay Audio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hearing Australia | Amplifon | Specsavers | Bay Audio |
|---|---|---|---|---|
| Oct 2025 | 60.1% | 32.8% | 2.9% | 4.2% |
| Nov 2025 | 60.5% | 33% | 2.9% | 3.6% |
| Dec 2025 | 60.7% | 33.1% | 2.7% | 3.6% |
| Jan 2026 | 60.5% | 33% | 2.9% | 3.6% |
| Feb 2026 | 64.8% | 28.9% | 3.1% | 3.1% |
| Mar 2026 | 61.2% | 33.5% | 3% | 2.4% |
| Apr 2026 | 61.3% | 33.5% | 2.9% | 2.3% |
| May 2026 | 60.5% | 33% | 3.6% | 2.9% |
| Jun 2026 | 61.3% | 33.5% | 2.9% | 2.3% |
| Jul 2026 | 60.9% | 33.3% | 2.9% | 2.9% |
| Aug 2026 | 65.2% | 29.1% | 3.1% | 2.6% |
| Sep 2026 | 60.9% | 33.3% | 3.6% | 2.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.9% | 27.1K | -18.1% | -4.3 points | |
| 2, held 2nd | 33.3% | 14.8K | 0% | +4.1 points | |
| 3, held 3rd | 3.6% | 1.6K | 0% | +0.4 points | |
| 4, held 4th | 2.2% | 1K | -23.1% | -0.3 points |
60.9%
Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -4.3 points.
2.
Amplifon33.3%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +4.1 points.
3.6%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
2.2%
Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share -0.3 points.
Specsavers sells other things too, so only its searches that name this product count here, like “specsavers audiology”.
Compare popularity between Specsavers and its closest rivals
Every comparison with Specsavers
6 comparisons
How has branded search demand for Specsavers changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Specsavers in Australia fell from 369K to 303K.
- Across the 12 months ending September 2026, Specsavers’ share of searches among hearing clinics in Australia increased from 2.9% to 3.6%.
- Across the 12 months ending September 2026, Specsavers rose from 4th to 3rd among hearing clinics in Australia.
How did search popularity change for Australia hearing clinics in September 2026?
4 changes
In September 2026, Amplifon gained share of searches among hearing clinics in Australia, from 29.1% to 33.3%.
In September 2026, Hearing Australia lost share of searches among hearing clinics in Australia, from 65.2% to 60.9%.
Estimated monthly branded searches for Specsavers in Australia rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.
Estimated monthly branded searches for Bay Audio in Australia fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026.
How are Specsavers’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Specsavers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- specsavers
- specsavers audiology
Do you work for Specsavers? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Specsavers compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Optometrists | 1st of 4 | 75.5% | Show ranking |
| Hearing clinics | 3rd of 4 | 3.6% | Shown above |
Is Specsavers your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.