Brandwave

How popular isSo Good?

In September 2026, people searched for So Good by name about 480 times in Australia, a 50% increase from the previous year. These searches made up 1.1% of all Australia plant milk brand searches, placing So Good fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about plant milk brands, So Good appeared in three of the four answers and was the most recommended of the five.

Search and AI answers in September 2026

So Good is the fifth most searched of 5 competitors and the most recommended in AI answers.

  1. OatlyShare of searches 75.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. MilklabShare of searches 10%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. BonsoyShare of searches 8.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  4. VitasoyShare of searches 5.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. So GoodShare of searches 1.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top plant milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, So Good was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. So Good is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. So Good1st
  2. Vitasoy2nd
  3. Bonsoy3rd
  4. Oatly4th
  5. Milklab–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vitasoy3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • So Good3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oatly1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bonsoy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milklab0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about plant milk brands

4 answers

  • Asked ChatGPT

    “What's the best oat milk brand in Australia?”

    1. 1Vitasoy
    2. 2So Good
    3. 3Oatly

  • Asked ChatGPT

    “Which plant milk is best for coffee?”

    1. Asked ChatGPT

      “Which soy or almond milk brand tastes best?”

      1. 1Bonsoy
      2. 2So Good
      3. 3Vitasoy

    2. Searched Google, AI Overview

      “oat milk”

      Google showed no AI Overview for this search.

    3. Searched Google, AI Overview

      “plant milk”

      1. 1So Good
      2. 2Vitasoy

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

    Which plant milk brands compete with So Good?

    So Good against plant milk brands in Australia, by month

    Share of searches by month for Oatly, Milklab, Bonsoy, Vitasoy, So Good. The figures are in the table below the chart.

    View monthly share of searches table
    MonthOatlyMilklabBonsoyVitasoySo Good
    Oct 202575.5%10%8.2%5.5%0.73%
    Nov 202573.7%12%8%5.3%0.87%
    Dec 202572.7%14.5%7.8%4.3%0.7%
    Jan 202673.2%9.7%9.7%6.5%0.86%
    Feb 202677.7%10.3%6.8%4.5%0.75%
    Mar 202672.6%11.8%9.6%5.3%0.7%
    Apr 202674.2%9.9%9.9%5.4%0.72%
    May 202673.7%8%12%5.3%0.87%
    Jun 202671.5%11.6%9.5%6.3%1%
    Jul 202673.9%12%8%5.4%0.71%
    Aug 202673.7%12%8%5.3%0.87%
    Sep 202675.3%10%8.2%5.5%1.1%

    1. 1.Oatly

      75.3%

      Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +1.5 points.

    2. 2.Milklab

      10%

      Held 2nd. 4.4K estimated branded searches, -18.5% vs prior month. Share -2 points.

    3. 3.Bonsoy

      8.2%

      Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

    4. 4.Vitasoy

      5.5%

      Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

    5. 5.So Good

      1.1%

      Held 5th. 480 estimated branded searches, +23.1% vs prior month. Share +0.2 points.

    Compare popularity between So Good and its closest rivals

    Every comparison with So Good

    4 comparisons

    How has branded search demand for So Good changed in Australia over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for So Good in Australia rose from 320 to 480.
    • Across the 12 months ending September 2026, So Good’s share of searches among plant milk brands in Australia held steady, from 0.73% to 1.1%.

    How did search popularity change for Australia plant milk brands in September 2026?

    3 changes

    1. In September 2026, Oatly gained share of searches among plant milk brands in Australia, from 73.7% to 75.3%.

    2. In September 2026, Milklab lost share of searches among plant milk brands in Australia, from 12% to 10%.

    3. Estimated monthly branded searches for So Good in Australia rose 50% over 12 measured months, from 320 to 480 in September 2026.

    How are So Good’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using So Good’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • so good milk

    How the Brand Demand Index is measured

    Who owns So Good?

    So Good is owned by Sanitarium. Brandwave also tracks Weet-Bix, owned by the same company, in Australia.

    Do you work for So Good? To request corrections or removal please contact us via our support page and we will be happy to assist.

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