Plant milk brands in Australia:Which are most popular?
In September 2026, Oatly was the most searched plant milk brand in Australia, accounting for 75.3% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Vitasoy and So Good were mentioned most often, in three of the four answers. So Good was recommended most often, coming first in one out of three responses that gave a list.
OatlyShare of searches 75.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
MilklabShare of searches 10%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
BonsoyShare of searches 8.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
VitasoyShare of searches 5.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
So GoodShare of searches 1.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Follow plant milk brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top plant milk brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Vitasoy and So Good were mentioned most often, in three of the four answers. So Good was recommended most often, coming first in one out of three answers that gave a list. Vitasoy was second, and Bonsoy was third. Milklab, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vitasoy3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- So Good3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Oatly1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bonsoy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Milklab0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about plant milk brands
4 answers
Asked ChatGPT
“What's the best oat milk brand in Australia?”
Asked ChatGPT
“Which plant milk is best for coffee?”
Asked ChatGPT
“Which soy or almond milk brand tastes best?”
Searched Google, AI Overview
“oat milk”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“plant milk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which plant milk brands do people search for most?
This chart shows how often people search Google for each plant milk brand by name. Each line represents a brand's share of searches for all five plant milk brands we track, month by month, from searches in Australia.
Share of searches by month for Oatly, Milklab, Bonsoy, Vitasoy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oatly | Milklab | Bonsoy | Vitasoy | So Good |
|---|---|---|---|---|---|
| Oct 2025 | 75.5% | 10% | 8.2% | 5.5% | 0.73% |
| Nov 2025 | 73.7% | 12% | 8% | 5.3% | 0.87% |
| Dec 2025 | 72.7% | 14.5% | 7.8% | 4.3% | 0.7% |
| Jan 2026 | 73.2% | 9.7% | 9.7% | 6.5% | 0.86% |
| Feb 2026 | 77.7% | 10.3% | 6.8% | 4.5% | 0.75% |
| Mar 2026 | 72.6% | 11.8% | 9.6% | 5.3% | 0.7% |
| Apr 2026 | 74.2% | 9.9% | 9.9% | 5.4% | 0.72% |
| May 2026 | 73.7% | 8% | 12% | 5.3% | 0.87% |
| Jun 2026 | 71.5% | 11.6% | 9.5% | 6.3% | 1% |
| Jul 2026 | 73.9% | 12% | 8% | 5.4% | 0.71% |
| Aug 2026 | 73.7% | 12% | 8% | 5.3% | 0.87% |
| Sep 2026 | 75.3% | 10% | 8.2% | 5.5% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.3% | 33.1K | 0% | +1.5 points | |
| 2, held 2nd | 10% | 4.4K | -18.5% | -2 points | |
| 3, held 3rd | 8.2% | 3.6K | 0% | +0.2 points | |
| 4, held 4th | 5.5% | 2.4K | 0% | +0.1 points | |
| 5, held 5th | 1.1% | 480 | +23.1% | +0.2 points |
1.
Oatly75.3%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +1.5 points.
2.
Milklab10%
Held 2nd. 4.4K estimated branded searches, -18.5% vs prior month. Share -2 points.
3.
Bonsoy8.2%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Vitasoy5.5%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
So Good1.1%
Held 5th. 480 estimated branded searches, +23.1% vs prior month. Share +0.2 points.
Which brand is most popular in search among plant milk brands in Australia?
5 brands
In September 2026, Oatly was the most searched among plant milk brands in Australia, with an estimated 33.1K branded searches, 75.3% of all searches for the five we track. Milklab is in 2nd place, 65.3 percentage points behind at 10%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Oatly | 75.5% → 75.3% | 77.7%Feb 2026 | 71.5%Jun 2026 | 1st |
| Milklab | 10% | 14.5%Dec 2025 | 8%May 2026 | 2nd |
| Bonsoy | 8.2% | 12%May 2026 | 6.8%Feb 2026 | 3rd |
| Vitasoy | 5.5% | 6.5%Jan 2026 | 4.3%Dec 2025 | 4th |
| So Good | 0.73% → 1.1% | 1.1%Sep 2026 | 0.7%Dec 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Oatly’s share of searches among plant milk brands in Australia peaked at 77.7% in February 2026 and was lowest at 71.5% in June 2026.
- Across the 12 months ending September 2026, Milklab’s share of searches among plant milk brands in Australia peaked at 14.5% in December 2025 and was lowest at 8% in May 2026.
- Across the 12 months ending September 2026, Bonsoy’s share of searches among plant milk brands in Australia peaked at 12% in May 2026 and was lowest at 6.8% in February 2026.
- Across the 12 months ending September 2026, Vitasoy’s share of searches among plant milk brands in Australia peaked at 6.5% in January 2026 and was lowest at 4.3% in December 2025.
- Across the 12 months ending September 2026, Oatly, Milklab, Bonsoy, Vitasoy and So Good held steady: their share of searches among plant milk brands in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia plant milk brands in September 2026?
3 changes
In September 2026, Oatly gained share of searches among plant milk brands in Australia, from 73.7% to 75.3%.
In September 2026, Milklab lost share of searches among plant milk brands in Australia, from 12% to 10%.
Estimated monthly branded searches for So Good in Australia rose 50% over 12 measured months, from 320 to 480 in September 2026.
How are branded searches counted for plant milk brands?
5 search terms
Each brand's share of searches among plant milk brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.